WAN-IFRA

A publication of the World Editors Forum

Date

Wed - 03.09.2014


Paid content

Starting at the end of this year, the Times will roll out new subscription plans at different price points. Two cheaper subscription models will be offered: One with topic-based packages, ranging from food to politics, and another that compiles the newspaper’s most important coverage.

The latter package was earlier referred to as “NYT Junior,” Jeff Bercovici of Forbes pointed out, aimed to target what Eliza Kern nicknamed “Generation Mooch.” CEO Mark Thompson said research has shown the market for this type of subscription is “hundreds of thousands,” Capital New York reported.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-26 14:00

"We have to change the perception of the New York Times as not only a place to read about important stories of the day and interesting topics, but also a place to watch,” Denise Warren, executive vice president of NYT’s Digital Products and Services Group, told Journalism.co.uk.

Many of the Times’ videos were already available for free on YouTube and Hulu, an inconsistency that needed to be addressed, Warren told paidContent. And thanks to sponsorship by Acura and Microsoft, videos are now freely accessible on all of the Times’ platforms, including its mobile apps, according to a release.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-24 15:19

“We are flooded with so much information that we don’t really want or need,” Michael Wheeler, founder of an “a la carte journalism” startup, said in an interview with The News Hook. “I spend a lot of time on my RSS feeds saying, ‘No, I don’t want to read that.’

“People do that in traditional media,” he added. “You open up The New York Times and thumb through 5-6 pages before you pick a story to read.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-22 12:47

With this trend in mind, author-specific paywalls are becoming an increasingly attractive option for news organizations.

“Many readers — particularly younger ones — consume media based not on corporate brands but on individual writers that they feel a connection to, and I would argue that is becoming the norm,” paidContent’s Mathew Ingram recently wrote. “We read the New York Times as much for Tom Friedman or Nick Kristof as we do because it is the NYT.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-09 15:29

Creator Rob Wijnberg told The Editor's Weblog he originally thought De Correspondent had a 50 percent chance of meeting its goal of 15,000 members. But as of Thursday, more than 17,000 people have shelled out €60 for an annual subscription to the news site, set to launch in September. According to the site, 48 members have additionally donated €1,000 or more to fund the project.

“We were overwhelmed, especially by how fast it was and especially by how much enthusiasm people showed for the initiative,” Wijnberg said. “People really mailed us lots of letters and tweets and everything saying that ‘I’m so glad you started this.’ We didn’t expect that.”

While this sort of drive is unusual, it is not unprecedented. Several years ago Italian newspaper Il Fatto Quotidiano similarly preemptively fundraised, and collected €5 million from 30,000 advance subscribers in 3 months.

De Correspondent has been in the works since Wijnberg quit his job as editor of Dutch national newspaper NRC Next in September. He said he noticed how people are “hounded by news” — often “struck by the same news from all different directions.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-04 17:48

The Telegraph’s paywall, announced yesterday, will allow readers 20 free clicks a month before prompting them to subscribe to one of two models: a £1.99 per month package, which allows full access to both to the smartphone app and to the website, or the £9.99 per month package, which includes tablet access as well.

Current U.K. Telegraph subscribers will not be charged an additional amount for unlimited digital access.

The Telegraph said it decided to institute a paywall after seeing the success of its international paywall: nine out of 10 users that began a free trial ended up subscribing, a release said.

"We want to develop a closer rapport with our digital audience in the UK,” The Telegraph’s editor, Tony Gallagher, said, “and we intend to unveil a number of compelling digital products for our loyal subscribers in the months ahead."

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-27 18:38

The paywall, set to take effect this summer, will allow each visitor 20 complementary page views per month, excluding the home page and classifieds section. The newspaper hopes to maintain most of its 17 million monthly unique visitors.

Such a metered model has proven successful for other newspapers including The New York Times, which Columbia Journalism Review said generates $100 million through digital subscriptions.

In addition to not counting clicks from search engines and social media, the paywall will allow unlimited access from schools, government and military workplaces, notable as more than 20 percent of District of Columbia residents are federal employees, according to Forbes. But Don Graham, chairman and CEO of The Washington Post Co., has previously noted that locals provide less than 10 percent of the newspaper’s online traffic. This statistic made him previously wary of charging for online access, as he predicted that bundling digital subscriptions with print wouldn’t be as successful for The Post as for other papers.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-19 14:21

That’s the message from Dietmar Schantin, Founder of the Institute for Media Strategies in Austria, in a Newsroom Summit presentation on paid content models in use around the world.

In addition to type of content, the cornerstones for the paid content concept include the loyalty level of the audience, added values such as convenience, speed and cost, the type of delivery – mobile, tablet, desktop? – and the type of models and systems.

“Paid content on digital platforms is not a fashion or fluke; it is a core strategic issue for the future,” Mr Schantin says.

In a wide-ranging presentation that provides a strategic approach to monetising digital content, Mr Schantin identifies five basic models: site subscription, metered access, premium access or freemium, kiosk or newsstand sales, and apps.

Some of the success factors:

  • Obvious added value and benefit
  • Simple and convenient
  • Flat fee across media, pay for brand
  • Predictable and transparent cost
  • Privacy and data protection

The conference, which drew editors from around the world to Hamburg, continues Thursday and Friday. The conference programme can be found at http://www.wan-ifra.org/events/11th-international-newsroom-summit.

Author

Larry Kilman's picture

Larry Kilman

Date

2012-05-10 17:37

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Editors Weblog

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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