As baby boomers hit their 60s, that stats are beginning to skew in interesting ways, For example, NewMedia TrendWatch expect that "the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older age groups." As this latter, older age group migrates to tablets, the publishing industry needs to ensure that the product remains attractive.

The technology itself will continue to evolve and most likely become simpler. For example, Japan's biggest mobile phone comany DoCoMo is focused on building in speech recognition for older people, working in a similar way to Siri. In a similar vein, Fujitsu recently launched an Android smartphone, the Raku Raku, with an interface specifically re-invented for older users.

But how do we design content for older users?

There is a clichéd assumption that older readers are looking for simplicity: Fewer photos, simpler graphics, easy to read fonts. The satirical website The Onion plays up to this by imagining a version of Time Magazine 'for adults' - instead of the colourful and accessible version on the newsstands today.