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Microsoft’s Windows Store opened its virtual doors today, and “developers are working fast and furiously to stock the shelves” with cloud-based apps for it new Windows 8 operating system, according to CEO Steve Ballmer.

For publishers, the download center represents a new frontier with two major benefits: the potential to tap into a large global audience, and a more favourable division of revenue from digital subscriptions.

The Windows operating system is currently used by most of the world’s PCs, but PC sales have been stagnant for the past two years. With the new software, Microsoft appears to be betting on tablets and smartphones (Windows 8 features an interface optimized for touchscreens), sales of which are rising around the world. It has opened its Windows Store in 231 countries as of today, and is allowing developers to write apps in 109 languages thus far. Ballmer has said that he expects nearly 400 million computers, tablets and phones to run Windows 8 software within the year.


Emma Knight's picture

Emma Knight


2012-10-26 18:11

With those advances, however, come challenges and new ways of thinking. It is essential that editors rethink how the audience consumes content: they might start reading a story in print, continue it on their mobile as they travel, and finish it at work on a computer screen.

The new definition of news is anything you didn’t know 15 minutes ago – or even 15 seconds – says García. Many journalists lament that Twitter is where news breaks, he continued, but Twitter is just 140 characters: it is up to journalists to go deeper. 

There is still a place for print, says García, “I believe print is eternal, as long as it adapts.” Paper has the power of disconnect, he says, something that people crave on occasion in this hyper-connected age. But print publications must focus on what they do best. “Nobody expects breaking news in a paper – paper is old,” García believes: “the headlines have to be written to imply looking to the future, not ‘this has already happened.’”

The Washington Post is one paper that is sufficiently evolving in print, García says. It has reinvented its Sunday edition with surprise stories on the front, great photography, and a compact magazine. Colombia’s El Tiempo has also made significant changes, he pointed out, moving from six sections to three: what you need to know (news), what you should read (in-depth features) and what you should do (lifestyle and entertainment).


Emma Goodman's picture

Emma Goodman


2012-09-05 16:09

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