Jeff Whatcott would say that - after all, he is the Chief Marketing Officer at video hosting giant Brightcove. We were speaking to him on a study tour visit to their HQ in Boston last month.
But of course most news organisations with a strong online presence agree. For example, Kalle Jungkvist - Senior Advisor to Schibsted Media Group and Frenemies Consultant with WAN-IFRA, says "integrated news videos and integrated web TV is more or less a must for a modern news site" (see video below from his interview at DME12).
And the trend is growing fast. Chris Berend, Head of Digital Video Production and Content Development at Bloomberg, says they recently "more than doubled amount of video streams being consumed across web and mobile properties".
More and more news media companies are working with partners like Brightcove to optimise their video content and Jeff was happy to share some of his hints and tips for getting the best from your video strategy, for instance:-