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content design

Unlike QR codes, AR uses a phone’s camera to recognize specific images (in this case, newspaper pages) and superimposes information over the camera feed. AR technology opens related links and content within its app, whereas QR codes externally connect to links on mobile web browsers. Industry analysts agree that AR has more potential for newspapers than QR codes, which have been deemed “dead” by most.

Independent+ uses iPhone, iPad and Android app Blippar to update select print stories with new information and additional multimedia features. The newspaper is also using the app to increase audience engagement by allowing readers to vote in polls related to opinion articles. The Independent said AR supplements will be available in all sections of the newspaper, according to Press Gazette.


Kira Witkin's picture

Kira Witkin


2013-04-26 15:36

As baby boomers hit their 60s, that stats are beginning to skew in interesting ways, For example, NewMedia TrendWatch expect that "the fastest growth among tablet users as a whole will come in the under-12 and 65-and-older age groups." As this latter, older age group migrates to tablets, the publishing industry needs to ensure that the product remains attractive.

The technology itself will continue to evolve and most likely become simpler. For example, Japan's biggest mobile phone comany DoCoMo is focused on building in speech recognition for older people, working in a similar way to Siri. In a similar vein, Fujitsu recently launched an Android smartphone, the Raku Raku, with an interface specifically re-invented for older users.

But how do we design content for older users?

There is a clichéd assumption that older readers are looking for simplicity: Fewer photos, simpler graphics, easy to read fonts. The satirical website The Onion plays up to this by imagining a version of Time Magazine 'for adults' - instead of the colourful and accessible version on the newsstands today. 


Nick Tjaardstra's picture

Nick Tjaardstra


2012-07-25 18:12

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