WAN-IFRA

A publication of the World Editors Forum

Date

Thu - 02.10.2014


Business

Unlike QR codes, AR uses a phone’s camera to recognize specific images (in this case, newspaper pages) and superimposes information over the camera feed. AR technology opens related links and content within its app, whereas QR codes externally connect to links on mobile web browsers. Industry analysts agree that AR has more potential for newspapers than QR codes, which have been deemed “dead” by most.

Independent+ uses iPhone, iPad and Android app Blippar to update select print stories with new information and additional multimedia features. The newspaper is also using the app to increase audience engagement by allowing readers to vote in polls related to opinion articles. The Independent said AR supplements will be available in all sections of the newspaper, according to Press Gazette.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-26 15:36

Starting at the end of this year, the Times will roll out new subscription plans at different price points. Two cheaper subscription models will be offered: One with topic-based packages, ranging from food to politics, and another that compiles the newspaper’s most important coverage.

The latter package was earlier referred to as “NYT Junior,” Jeff Bercovici of Forbes pointed out, aimed to target what Eliza Kern nicknamed “Generation Mooch.” CEO Mark Thompson said research has shown the market for this type of subscription is “hundreds of thousands,” Capital New York reported.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-26 14:00

"We have to change the perception of the New York Times as not only a place to read about important stories of the day and interesting topics, but also a place to watch,” Denise Warren, executive vice president of NYT’s Digital Products and Services Group, told Journalism.co.uk.

Many of the Times’ videos were already available for free on YouTube and Hulu, an inconsistency that needed to be addressed, Warren told paidContent. And thanks to sponsorship by Acura and Microsoft, videos are now freely accessible on all of the Times’ platforms, including its mobile apps, according to a release.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-24 15:19

“We are flooded with so much information that we don’t really want or need,” Michael Wheeler, founder of an “a la carte journalism” startup, said in an interview with The News Hook. “I spend a lot of time on my RSS feeds saying, ‘No, I don’t want to read that.’

“People do that in traditional media,” he added. “You open up The New York Times and thumb through 5-6 pages before you pick a story to read.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-22 12:47

In the past few weeks, the Vogue publisher announced video channels, investments in e-commerce and a clothing line. Yesterday, the Condé Nast College of Fashion & Design held its inaugural classes. Next year, GQ and Vogue bars will serve cocktails in Bangkok.

“We don’t consider ourselves only a magazine publisher,” Chief Integration Officer Drew Schutte told Nieman Lab in 2011.

“A year or so ago we took the word ‘publications’ off the building and took it off of our business cards,” he added. “There was this final commitment to the fact that we are a company that makes quality content ... and we’re going to put that on whatever medium it makes sense.”

This strategy seems to be working: last year the magazine industry saw an 8.2 percent decline in sales, but Condé Nast’s pre-tax profits were up 14 percent.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-16 15:39

Does this development prove the professional networking site is on its way to becoming “the newspaper of the future,” as ReadWrite’s Owen Thomas suggested? The acquisition of Pulse will certainly thrust LinkedIn further in the direction of content providers, a shift the company’s been gradually working toward.

“We believe LinkedIn can be the definitive professional publishing platform — where all professionals come to consume content and where publishers come to share their content,” Deep Nishar, senior vice president of products and user experience, wrote in response to the acquisition. He added: “We believe we can help all professionals make smarter and more informed business decisions ... through LinkedIn in the form of news, Influencer posts, industry updates, discussions, comments and more.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-12 16:49

It’s not just journalism hatchlings giving this business model a try: Gawker, Forbes and Complex all tie reporters’ paychecks to web traffic, Josh Sternberg of Digiday reported.

Complex’s approach shatters the wall between advertising and editorial: Editors are paid a percentage of the company’s revenue. Their salaries also take into account their sections’ pageviews and social media action, according to Sternberg.

“You want editors understanding the business side and their pains, and vice versa,” Complex CEO Rich Antoniello told Sternberg. “We try to have everyone, not only aware, but have skin in as many games as absolutely possible. When people know the totality of the business and run in the same direction, it makes it more effective.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-11 15:44

With this trend in mind, author-specific paywalls are becoming an increasingly attractive option for news organizations.

“Many readers — particularly younger ones — consume media based not on corporate brands but on individual writers that they feel a connection to, and I would argue that is becoming the norm,” paidContent’s Mathew Ingram recently wrote. “We read the New York Times as much for Tom Friedman or Nick Kristof as we do because it is the NYT.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-09 15:29

The Telegraph

Earlier this month The Telegraph announced intentions to cut 80 positions as the newspaper moved to share resources with its Sunday operation, The Guardian reported. These layoffs signify a 14 percent reduction in staff, which previously consisted of 550 editorial workers. The redundancies will be met with 50 new “digitally-focused” jobs, resulting in a net loss of about 5 percent. Most of the job losses will come from The Sunday Telegraph rather than the weekday operation.

Chief Executive Murdoch MacLennan said the merger shows the newspaper’s digital-first ambitions, solidified with an £8 million investment “to complete our transition to a digital business,” according to The Guardian.

The Independent

In February Managing Director Andrew Mullins declared the Levedev titles’ intentions “to become one of the very first truly integrated multimedia companies, publishing continuously on print, TV and other digital platforms.” He said that its soon-to-be-launched local TV channel London Live will share journalistic resources with other titles, according to MediaGuardian.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-26 14:06

"This deal was years in the making," Founder and CEO Shafqat Islam told Business Insider. "And I think its a big statement that content marketing as a category has really evolved when large and mainstream publishers, and The New York Times is among the largest most reputable ones, are actually looking at software partners like NewsCred to help them figure out that space." 

Founded in 2008, NewsCred uses both algorithms and an editorial staff of 8 to aggregate content for clients including Pepsi and Toyota. While marketers comprise 50 percent of the company’s business, Islam told paidContent that the company’s mission focuses chiefly on publishers, including partners CNN, Al-Jazeera and The Guardian. Other news organizations are clients, such as The New York Daily News, which relies on NewsCred-licensed content to fill its South Asian section.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-20 15:17

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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