Editors Weblog

Circulate: a user-centric solution to help publishers monetise online content

Thu, 02 Jul 2009 16:31:25 +0000

One of the latest products to appear on the market for newspaper publishers looking to improve their revenue is Circulate, from new start-up CircLabs. The Editors Weblog spoke to co-founder and executive vice president Martin Langeveld, former newspaper editor and executive who now also writes for Nieman Journalism Lab, about the project.

The CircLabs team decided to look for a user-centric solution to monetise online content through improving the user news experience, as opposed to what Langeveld sees as publisher-centric solutions that focus on how to charge users for content. Charging users for content could indeed be incorporated into Circulate, but he does not see it as the main source of revenue. Rather, what Circulate hopes to do is essentially make it easier for people to find the news they are interested in, hence encouraging them to read more and therefore increasing traffic to and engagement time on newspaper websites, offering greater advertising opportunities.

The Circulate concept evolved out of research carried out by Bill Densmore at the Reynolds Institute of the University of Missouri into a project he called the Information Valet. This, Langeveld explained, is a more "comprehensive and very complex system" and Circulate hopes to be a starting point for something similar. The founding CircLabs team consists of four: Langeveld and Densmore plus Jeff Vander Clute and Joe Bergeron. The University of Missouri offered initial funding and Langeveld is confident that the company will soon announce its first round of seed funding, which would include investment from the industry and private investors as well as from the university.

What Circulate actually is

As the consumer will see it, Circulate will consist of a narrow strip that will appear within the user's browser window that will be branded and recommend journalistic content throughout the user's time online. The bar will be along the top of the window and generally narrow enough to include one line of type, though would have the ability to expand when necessary. A small programme must be downloaded to install the strip, but a user can log in to their account on any computer that has the programme. There will also be a destination URL that users can access on computers on which they cannot download the software, and the team plans to develop applications for smartphones, and offer email alerts.

When the user installs it, it will ask them some questions about them and about their interests and preferences. The user is not obliged to enter any information, but the more that they do, "the better Circulate can bring content to you," Langeveld explained. He added that his team understands how important privacy is to consumers and stressed that Circulate will be very clear with regards to the amount of information it stores about its users and will give them an easy option to access or delete this. "It won't just be buried in one of those user agreements that everybody just clicks through," Langeveld clarified.

The programme will also track your movements online and make recommendations for content based on these and the information you provide. Article suggestions will appear as links in the Circulate strip, and it might expand to offer the user three or so recommendations on a specific topic, or to ask or answer a user's question. As the technology develops, it will be able to gather new applications, so additional icons might appear on the bar that could offer a user access to their Twitter feed, for example.

A home base for users

Users will sign up for and download Circulate via a 'home base' which is likely to be their local newspaper. The Circulate strip will be branded according to the home base, so this newspaper brand will 'travel' with the user throughout their online experience. The user would be free to change their home base at will. Eventually the local newspaper, as a Circulate partner, would be able to sell advertising and do other kinds of marketing and promotion through the strip.

How it can make money for publishers

Although Langeveld does not believe that revenue from charging users will be "more than the smallest fraction of the total potential of Circulate," it will be possible to do that within the Circulate framework. If newspapers decide that they do have premium content which is unique and valuable enough that people are willing to pay for it, Circulate will facilitate this through a universal subscription to all multiple papers' premium content, or on a per item basis.

However, as stated above, Circulate's main aim is to increase traffic to newspaper websites. Langeveld pointed out that his team's research shows that in the US, web users spend only about 1.2% of their time online on newspaper websites, and traffic to newspaper sites accounts for only 1% of page views. "That really is the challenge for newspapers, to increase that percentage," said Langeveld. And Circulate hopes to do this by "constantly recommending journalistic content from newspapers and other news outlets the other 99% of that time."

The possibility for the papers acting as homebases to brand the strip also "has value" for local papers, according to Langeveld, as it means that their brand travels round the web with the user whenever they are online, thus constantly reminding them of their relationship with the paper. Circulate also intends eventually to include advertising on the bar itself, although the format has not yet been developed. Langeveld believes that there are opportunities for both national and local advertising. There would be the possibility to target users and therefore create more value, and participating papers could sell space to local businesses. He sees this as a good selling opportunity: "now you can reach our readers all the time when they're online rather than just the one or two percent that they're on our site."

Will it work?

Software development has already started and the Associated Press has agreed to allow Circulate access to its content. Langeveld confirmed that the company is planning a beta rollout with a group of newspapers and users in autumn. Could it be the solution that newspapers have been waiting for?

Many publishers seem to be concretely moving towards charging online, and others seem to be contemplating it as a solution to their financial difficulties and in an attempt to restore value to news and prevent it from becoming a commodity. The fact that Circulate would be able to incorporate this is thus a point in its favour. When asked if it could be compatible with Journalism Online, a start-up aiming to facilitate charging for content that has reportedly been in talks with many publishers, Langeveld said that it is something that his team has not explored, but that it was "certainly possible."

Increasing engagement time does indeed seem to make sense, although in terms of monetising it means that newspapers are still dependent on the advertising market. It is clearly something that newspapers should be working on themselves or through companies like Apture that try to keep readers on news sites through multimedia enhancements, but it does seem that Circulate can help in actually getting readers onto a site. Persuading readers to sign up could be tough, most likely requiring an aggressive marketing strategy, and the CircLabs team is wise to anticipate privacy concerns. Assuming that users do sign up, it is hard to say how many people will click through links and how often, but it seems as if it could well contribute to an increase in traffic.

Twitter for journalists and newsrooms: sourcing, publicising, connecting

Mon, 29 Jun 2009 15:34:54 +0000

Twitter asks its users one question: "What are you doing right now?" It is a simple enough concept; 'tweeters' answer this question and their response enters the real time feeds of those who follow them, but it is becoming increasingly useful for reporters and papers as the social network attracts more and more users. Essentially, journalists can use Twitter in three ways: to find stories and other information and to track events, to publicise their work, and to connect with readers.

A real time feed of breaking news and thought

Twitter is an extremely useful journalistic resource: reporters can use it to watch for breaking news, follow sources and search for information. "It's like monitoring another wire service," said Robb Montgomery, CEO of Visual Editors. It can be used to get an idea of which topics are attracting interest and what people are talking about right now. There is a list of top 'trending topics' on the Twitter home page. It is a real time search, ahead of even Google in terms of timeliness.

The useful information can sometimes be hard to find amongst multiple messages about what users had for breakfast, or what they thought about last night's TV show, but as Noam Cohen said in Global Journalist "it turns out that when a million people stare at their navels, more than a few of them will also notice that the ground is shaking, the plane is nosediving, the police are shooting." Twitter is particularly relevant during events that involve large numbers of members of the public, and a shining example of its effectiveness arose after a US Airways flight landed on the Hudson River and the first picture of the plane was posted to Twitter by an observer. Online news editor at Sky News Jon Gripton, discussing his reasons for appointing a Twitter correspondent, said "it is effectively another news feed. It helps us source eyewitnesses and photos and other people who are on the scene of an event." It is also crucial for following conferences, for example.

Applications such as Tweetdeck allow users to sort their contacts into groups and to search more and more easily for Tweets on specific topics. The custom of adopting hash-tags to make searching easier has been widely adopted: if a user is tweeting about a particular subject they can add a tag into their tweet, such as #IranElection, #Mumbai, #Gaza. The hash or pound symbol distinguishes the tag from random mentions of the same word, and is a custom developed by Twitter users.

Twitter's fame as a news source grew curing the terrorist attacks on Mumbai last November, and during the ongoing conflict in Iran following the election on June 12, Twitter has come into its own, with those inside Iran using the social network to stay in touch and communicate with the outside world while phone networks are down and many websites are blocked. News outlets turned to the service for the latest updates, as they were forced to abandon the principle of only relying on their trusted sources for information due to what the New York Times described as a "news vacuum."

Questions about the reliability of Twitter have also been highlighted by events in Iran. Clearly, it is impossible to judge the authenticity of Tweets from a non-trusted source. During 'normal' circumstances, a journalist would be able to contact the 'Tweeter' for more details and verification, but that is currently overwhelmingly difficult. Journalists who incorporate news obtained by Twitter into their reporting should always be careful to stress their uncertainty about the source.

Publishing: one-to-many

According to a Harvard Business study, there is a small group of very active Twitter users: it found that "the top 10% of prolific Twitter users accounted for over 90% of tweets." Researchers Bill Heil and Mikolaj Piskorski concluded that "Twitter resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network": in other words, perfect for journalists looking to publicise their work. It is simple enough to use as a publicising tool: send a link to the story with a Twitter-friendly headline, which should generally be casual and chatty, even more so than web headlines.

It is without doubt a good way to attract extra readers. One of the advantages of Twitter to spread the word is that it is viral, users frequently "re-tweet" the links that they have enjoyed. A CNN breaking news feed, not actually started by CNN but purchased by the news outlet when it gained substantial recognition, was the second Twitter feed to reach one million followers and now has well over 2 million. The New York Times main feed has 1,238,673 followers at time of publishing, and the Guardian has 25,009 on its main feed, though far more on its Guardian Tech account: 782,662. Many news organisations now have multiple Twitter feeds for their different sections. Montgomery stressed the need to "explore" the best policy for your newsroom when deciding whether to stick to one or split them

Some feeds are generated automatically, and for many journalists and bloggers it has become second nature to 'tweet' an article immediately after publishing. Robb Montgomery believes that the "more successful Twitterers have moved beyond auto-tweeting their RSS feed" to make their tweets more personal. "You want to show that there's a real person there."

A social tool for branding

As well as using Twitter as a one-to-many publishing mechanism, journalists can also take advantage of the social element of Twitter, using it to connect with their readers and to receive feedback on articles. It is a contact point between reporter and reader, making the journalist more accessible. "You can run quick polls, get a pulse, get some ideas," said Montgomery. Twitter can be used as part of a journalist's own personal branding, to develop their own network of followers, depending on their personality as well as their reputation as a journalist. This could be particularly helpful for freelance journalists and bloggers.

Newspapers' advice to staff

Many news outlets have become concerned about the way that their employees use social networks such as Twitter. New York Times executive editor Bill Keller called for a "zone of trust" after reporters Jennifer 8. Lee, Michael Luo and Brian Stelter sent 'tweets' on what executives were saying about the how the paper might charge for online content, amongst other things during a staff strategy meeting. Shortly after, the New York Times announced the appointment of social media editor Jen Preston via Twitter. She is to concentrate "full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers," including, it seems, policing Twitter use.

The Wall Street Journal's advice on Twitter in a staff memo is that "business and pleasure should not be mixed" and although "common sense should prevail," staff meetings should not be discussed on social networks. The Washington Post's guidelines also mentions its reliance on reporters' common sense. The AP's new rules tell reporters "Don't report things or break news that we haven't published, no matter the format, and that includes retweeting unconfirmed information not fit for AP's wires."

Embracing Twitter seems to be essential for journalists and newsrooms in today's media landscape. This does not mean that all reporters should be tweeting all day long, and certainly does not mean that they should believe everything they read, but they should familiarise themselves with the site and work out how they want to use it. A newsroom policy might be necessary to encourage or warn journalists with regards to how the paper would like to see it used, and if possible, a social media expert could monitor and coordinate the paper's efforts. It is not necessary for journalists to embrace every aspect of Twitter, but most who try it find something beneficial.

On Tuesday 30 June at 15.00 London time, Robb Montgomery, CEO of Visual Editors will be speaking at a WEF webinar on "How the real time web can improve your newspaper's journalism." More details here.

Iran: When journalists can't be heard, how successful can citizen journalism be at providing back-up?

Wed, 24 Jun 2009 15:23:39 +0000

Following the Iranian election on 12 June, which both sides claim to have won, Iranians and the rest of the world wants to know the truth about the results, as well as wanting to follow protests and other developments. But this has proved more difficult than anticipated given the restrictions on reporting, both by Iranians and foreigners, and the occasion proved to be an opportunity for citizen journalism to show its value.

Reporting restrictions

Mainstream media has been suffering from severe restrictions in Iran, even tougher than during last year's Zimbabwean elections, foreign editor for Channel 4 News Ben de Pear told the Guardian. Foreign journalists first had to get special press cards and were closely monitored, then on the Tuesday following the election, foreign journalists were banned from reporting on the streets. The BBC's correspondent has been asked to leave the country after the broadcaster was accused of supporting rioters. And it is not just foreign reporters who are suffering: now even reporters of Iranian nationality are being confined to their offices. According to Reporters without Borders (RSF), 26 Iranian journalists, editors and bloggers have been imprisoned since June 14.

Citizen video becomes a symbol

In the absence of an abundance of professional reporters, amateurs have stepped up. One of the most watched and discussed videos to come out of the tragedy, and one which is emblamatic of the role of citizen journalism in reporting from Iran, is that of the death of Neda Agha-Soltan, a young Iranian woman who was walking near the scene of clashes between pro-government militias and demonstrators when she was shot. The video has prompted international outcry and the girl's death has since come to represent the tragedy of the conflict, a "symbol of the anti-government movement," according to the New York Times. It was taken, not by a reporter with a camera, but by a bystander on a mobile phone, and posted on Facebook and YouTube after the man sent the 40-second clip to a friend who then forwarded to friends and news sites in Europe and the US.

A Twitter revolution?

Talk of a Twitter revolution swiftly spread as Iranians and others in the country used the social network Twitter to get their news out to the world, and it has been used extensively by the media. Twitter is particularly effective as a method of spreading news as it is harder to censor, given that it can be accessed via various different applications on computers or mobile phones, as well as via the website. #IranElection has been the top trending topic on Twitter for days, with thousands of updates an hour using the hash tag to get included in the feed and direct interested observers to text, image or video content. Following a request from US President Obama, Twitter decided to delay maintenance to the site in light of the important role it was playing in keeping people informed, carrying it out during Tehran's night rather than daylight hours.

Twitter is clearly not immune to censorship, however. The following message has been passed around Facebook over the last few days amongst Anglo-Saxon users:

"FREEDOM OF SPEECH: If anyone is on twitter, set your location to Tehran and your time zone to GMT +3.30. Security forces are hunting for bloggers using location/timezone searches. The more people at this location, the more of a logjam it creates for forces trying to shut Iranians' access to the internet down. Cut & paste & pass it on."

Amateur issues

Clearly, there are problems with relying on information generated by amateurs. Benoit Hervieu of RSF told Editor & Publisher that one of the main problems is that because many people want to remain anonymous, it is harder to verify information. And indeed, it seems that much false information has been circulating. After Twitter was hailed as the voice of the revolution, a backlash quickly emerged asserting its unreliability. There is always the possibility, after all, that interested parties might deliberately try to misinform, or might be so personally involved in the debate that they cannot maintain impartiality. And one of the disadvantages of a campaign such as that mentioned above, encouraging international Twitter users to set their locations to Iran, could end up misleading journalists searching for information on the network.

So how are citizen journalism agencies dealing with these risks and challenges?

Checking for reliability is a top priority for those trying to sell their content to traditional media companies. Citizen journalism agency Demotix has obtained many images from freelancers and amateurs portraying events in Iran, including two pictures which have appeared on the front page of the New York Times. Demotix COO Jonathan Tepper emphasised that Demotix understands the importance of reliability of sources and "believes that serious citizen journalism needs to take all the ethics of traditional reporting and build on them, such as verifiability and protection of sources." All submissions go through a vetting procedure which includes looking at the metadata in photos.

Citizenside, which specializes in citizen photo journalism, has managed to get hold of some good images which have been published by mainstream media outlets, but co-founder Matthieu Stefani said that it has been "really hard" both to establish contacts in Iran and to receive images from these contacts. "The big issue is that most of the contributions we've received were sent through proxies, with most of the time no way to contact our contributors as cellphone networks don't work really well," he explained, and therefore his team is extremely cautious about what they accept. He said that the photos that the agency has been pushing most to its clients were received from known and trusted members in the UK who were sent them by close relatives in Iran.

The Observers, a project run by TV news station France 24 combining citizen journalism with professional editing, has been active in its coverage of Iran. Founder of the initiative Julien Pain told the EW that what makes their coverage particularly useful is the fact that they already had trusted contacts in Iran before the election, and hence they have fewer problems with establishing the reliability of sources of information, particularly when using proxy servers. "We worked with these people before the situation was tense," he explained, "so we know them." He gave the example of a girl who has recorded a video describing how the censorship works, with whom he and his team had already worked. Prior to any major election, Pain added, the Observers tries to enlarge its network of contacts, which in this case proved particularly useful. Even using trusted contacts, Pain said that the Observers still cross-checks information as far as possible.

Amra Tareen, CEO of AllVoices, a project that aggregates professional and amateur news on one site, has a different approach: publish everything and let the reader decide. She said that the site has received more than 1,000 submissions, in English and Farsi, since the election, gathered via proxy servers as the AllVoices site is blocked. She stressed that submissions have tackled both sides of the issue and that this is one of the most crucial aspects of citizen journalism and of her site in particular: that anyone can be heard. "we're neutral and anyone can have their voices heard on our platform--that's key for the credibility of citizen journalism; bias will undermine the concept and keep citizen journalism and citizen journalists from ever being taken as seriously as they ought to be."

Generally it seems that such a situation where media access is severely reduced has provided citizen journalism with a significant opportunity to prove its importance. Tareen commented that "we really want to use this opportunity to show that Cit-J is not only about massive amount of non-qualified content, but also good "pro-am" work that we have been promoting for years now," said Stefani.

Getting pictures on the front page of a major daily is likely to be a huge boost to Demotix in terms of fame and credibility. Tepper was clear that Demotix is trying to supplement mainstream media rather than replace it, but said that "we think our reporting can sometimes be more accurate than the mainstream media" because "most of our users record what is known to them, in their city or country" and therefore "Demotix images provide a more accurate representation of the subject from a local perspective."

For the Observers, the situation has provided an opportunity for collaboration with the TV station on an unprecedented level. Usually, Pain said, he would publish a video on the Observers website and offer it to TV, now he has been working more with programming at France 24 to supply them with videos first before putting them online, to offer a period of exclusivity. "We've really moved a step forward here," he said. "We have learnt how to work together, and it's not going to be the same any more."

Although amateur 'citizen journalists' do not have the knowledge or expertise to analyse developments the way a professional journalist could, they can certainly witness and record events, and when traditional media coverage is limited, this is a valuable service. In terms of providing a true news service, amateur contributions must be verified so that readers can trust them, which is a priority for citizen journalism agencies. As opportunities continue to arise for citizen journalism to prove its value, the mainstream media is likely to incorporate it with increasing frequency and develop new ways of working closer with citizen journalism agencies.

Search engine optimisation: teaching journalists to write for the web

Fri, 19 Jun 2009 16:52:06 +0000

As online news becomes more and more prevalent, with an unimaginable amount of information available at users' fingertips and Internet now ranked as US consumers' top way to access their news, how can media organisations make sure that readers find their articles? Part of the answer is search engine optimisation, which is becoming an essential part of the daily life of a newsroom. For the printed product, newspapers must try to sell the paper as a whole; online, articles can attract traffic individually as readers come across them while searching for specific topics. It is therefore important that each story, rather than simply the site as a whole, is 'optimised' to appear higher in search results. Aside from highly technical aspects like HTML meta tagging, URL structure or site navigation, what can a newspaper do to optimise its content for search engines?

How to introduce SEO to the newsroom

One major potential stumbling block is that journalists might view SEO as a way to manipulate their stories and take away their true value. So the way it is presented to staff is extremely important. And indeed, it is crucial that newspapers do not get carried away with prioritising SEO above all else. Even Google advises creating content "primarily for your users, not search engines:" it is important to make your site easily accessible to search engines but still remain focused on your visitors' needs.

Clearly, it is important for all reporters to be aware of the ways that they can make each individual article more search-friendly. After all, journalists have always wanted their stories to be as widely read as possible, in print as well as online, and are likely to be willing to help make that happen. And often, the principles of SEO echo the principles of writing a good story: such as the idea that the first sentence should be a summary of the rest of the article, containing relevant concepts or keywords. One difference is that less generic, more specific works for SEO in terms of names or concepts. Google recommends shorter rather than longer titles.

Esa Peltonen, who has been working as a web analyst at the largest Finnish daily Helsingin Sanomat for three years, said that he has worked extensively with editorial staff, for example on how to use Google, to get an idea of how users will be searching and what kind of search words people are using. Head of audience development at the Telegraph, Julian Sambles, said in March that the paper was trying to give journalists "the knowledge and understanding that they need so they can apply it to their daily production process and make informed decisions about content when they're writing or publishing it." Thinking about SEO should be second nature, he added.

Papers must also consider their goals in optimising content for search engines. As Drew Broomhall, head of search at the Times explained, if you rank success by sheer volume of traffic, then you should "write the same as everyone else but more of it and more frequently updated." However, if you are looking to increase engagement on a specific subject you need more detailed keyword analysis and niche research.

One straightforward course is the need to stay ahead of the trends: predict what people are going to be talking about in upcoming months and provide appropriate content. "Fix SEO requirements into the editorial calendar," Broomhall suggests. Obviously much news is unpredictable, but there are some events that are year-in-year-out, or which are easy to prepare for in advance, such as an election or a festival. It is necessary to consider both specific, distinct events, such as religious holidays, and longer, less defined periods such as winter travel. Articles that contain links and that have been linked to by others appear higher in search results. Therefore, with annual events, it is beneficial to link to last year's coverage and make use of old content that already has inbound links to help promote the new content.

Hiring a SEO specialist?

As well as training all reporters to be aware of the principles of search engine optimisation, many newspapers have taken the step of hiring an in-house specialist. Ideally such a person would have deep technical knowledge combined with considerable journalistic experience, but such candidates might be hard to find. Peltonen comes from a business background, Broomhall from journalism and technology.

There are also many third party services available to news outlets, supplementary to the guidance of an in-house expert, such as Thomson Reuters' OpenCalais which recently announced deals made with the Huffington Post, DailyMe and the Mail Online. OpenCalais offers an 'Archive Express' feature which can tag an archive of up to 20 million documents in 24 hours. The service 'reads' and breaks down articles into their essential elements - who, what, when, where, how - and tags and sorts them so that it is easier to bring archived articles into 'related stories' sections and improve their search relevance.

Analysing traffic

A SEO specialist would be responsible for analysing traffic to a news outlet's site, looking at how readers find content, readership patterns and what methods of optimisation work best. Peltonen explained how he started off looking at basic data such as what are the top news stories, how many people are going where on the site, and started to work out how to increase traffic. His paper partnered with Microsoft to further analyse traffic data. Such traffic data analysis can be used to spot and develop potential niche verticals to focus on, for example, by looking at repeat visitor figures.

Google keywords

Purchasing Google keywords to guarantee that news articles appear higher on search results is one of the more costly ways for news outlets to promote their content. Peltonen said that his paper frequently buys specific words, for instance for sports events, but stressed that it would be cheaper to improve the paper's SEO. Buying keywords could also raise ethical issues, depending on the words and their context. The Sun, for example, reportedly purchased the key words 'Natasha Richardson' immediately after the British actress's sudden death in March, in what appears to be a blatant attempt to profit from the tragedy. The Guardian came under considerable criticism last August when, apparently accidentally, it purchased the Google keywords "Madeleine McCann," giving any searchers the link to its coverage of the child's disappearance. The Guardian promptly relinquished the rights, and said it would review its list of keywords. Purchasing Google keywords in order to promote a product is common practice, but is it ethical for newspapers?

Evidently, SEO strategies are necessary in today's media landscape, not only to make more money but also to spread awareness of stories and help readers find what they are looking for and therefore should be embraced by journalists and editors as well as publishers. Search engine 'friendliness' should not be prioritised over good, accurate stories but it should be used to promote such content. Journalistic training is vital in order to optimise each individual article, and larger strategic steps should be taken by editors in conjunction with SEO specialists.

On Tuesday 23 June at 14.00 London time, Drew Broomhall, Head of Search at the Times of London will be speaking at a WEF webinar on "How to teach your journalists to write for the web." More details here.

True/Slant: giving a voice to journalists, readers and advertisers

Wed, 17 Jun 2009 11:05:44 +0000

True/Slant is a recent arrival on the online-only news scene, aiming to offer a voice not only to its 100 or so contributors, but to the reader and the advertiser also. It is not a typical news site offering breaking news, but rather features commentary, opinion and some original reporting. Based in New York, the start-up has just six full-time staff, led by founder and CEO Lewis Dvorkin who has a total of 35 years of media experience, the last 12 of which has been in online news. The other employees have a similar mix of traditional and new media backgrounds, he said. T/S is a privately held company funded by Forbes Media and Velocity Interactive Group. The Editors Weblog spoke to Dvorkin to find out more.

The five differences

Dvorkin stressed the five ways in which T/S is "very different from any other news site." Firstly, because of the tools that it gives its journalists to create their own original content in real time. Second, because of its approach to copyright: contributors are encouraged to offer their perspective "around a piece of content that might have been produced elsewhere." Third, the relationship between the contributor and the audience is different because the contributors are contractually obliged to interact with their community. The last two differences are that the journalists have a variety of salary options and that the site has adopted an unusual approach to advertising.

For entrepreneurial journalists

True/slant offers "entrepreneurial" journalists their own homepage on the web, or as Dvorkin put it, "we enable them to create their own brand of one." They must be "experienced" in a specific field such as finance, politics or health but do not have to be a journalist from a traditional background: bloggers, authors or academics are also welcome. True/Slant is not a typical news publication with an editorial line, rather the work of a collection of individuals. "We don't have any ideology here, we have 100 different contributors, 100 different voices and 100 different perspectives," Dvorkin said.

Interaction with the audience is compulsory. Apart from that, it is up to each contributor to decide what they write and when. Much of what they write is opinion and commentary, but some also do original reporting. It is easy for them to comment on other news, by simply highlighting a section of an article they find on the web and clicking a button, the highlighted text will be placed on their post with a link to the contributing site. They are able to publish photos, audio and video as well as text and can self publish in real time. Their content can be automatically posted to Twitter and Facebook at the time of publishing. There is no traditional editing process in place, Dvorkin explained. Contributors are welcome to discuss their article ideas with a member of the T/S team, but they are not edited before publishing.

Different payment options are available, depending on the amount of risk that an individual contributor wants to take: journalists can choose to receive a monthly stipend, to participate in revenue sharing or they can actually have stock in T/S. Contributing to T/S is more likely to be one of several projects that a writer is working on, rather than their main source of revenue.

Promoting journalist-reader dialogue

Readers who want to interact with journalists must register and then they can 'follow' their chosen contributors and comment on articles, being drawn into a dialogue. Contributors highlight the user comments that they feel "further the conversation." A selection of these highlighted comments are then be integrated on the home page, amongst contributors' content. Dvorkin believes that this is very important to today's news reader, who enjoys "engaging with and being part of the news life of a professional media person." He believes that the True/Slant environment can be a "powerful experience" in the way that it encourages dialogue between contributors and users, as well as between fellow users.

A voice for advertisers

True/Slant is currently relying on advertising as its sole source of revenue. As well as display advertising, the company is incorporating "a very unique feature" called T/S Ad Slant for corporate marketers. They too can have a voice on True/Slant: they can pay for their own page and have access to the same tools that a contributor has to interact with a community. "It's a more direct and engaging approach," Dvorkin commented. He explained that such pages are integrated into the larger network in a "contextually relevant way," but stressed that the pages are clearly labelled as from marketers. Will this prove more lucrative than traditional advertising?

What's next?

Dvorkin said that the site has plans to grow, hoping to add more contributors and enhance its features. He believes that True/Slant is offering consumers a different way to experience news, one that is "more in line with how they want to access and interpret information today." Breaking news can be found in abundance throughout the web. What readers do need, is experienced, knowledgeable journalists to analyse and explain the news that they find, and this is where True/Slant steps in. It is indeed likely that many readers will appreciate the chance to be part of a conversation and form a relationship with their favourite writers. And from a writer's perspective, considering the growing number of out of work journalists today as traditional media outlets are forced to make cutbacks, a site that provides them with the tools for successful freelancing could be very welcome.

iPhone 3GS: advantages for newspapers, advertisers, and citizen journalists

Thu, 11 Jun 2009 10:32:55 +0000

The Apple iPhone 3GS, premiered yesterday at Apple Inc's Worldwide Developers Conference in San Francisco, boasts an array of important new features for the newspaper industry and journalism at large. Perhaps most pertinent is the development that content can now be purchased from within iPhone applications. This new functionality presents newspapers with the opportunity to employ subscription and micro-payment structures to monetize the delivery of their content to their mobile phone readership.

Given the recent developments in the newspaper industry, such as the 'secret' meeting held in Chicago organised by the Newspaper Association of America to discuss how to monetise online content, it seems the question is no longer whether papers will begin charging online, but when, and how. And with regards to the iPhone 3GS, will they allow readers to continue to access their content for free, maybe making it harder to shift them to a pay structure in the future, or will newspapers seize this opportunity and begin charging readers as soon as the new OS is released?

Charging online readers: not if, but how?

Wed, 10 Jun 2009 09:46:50 +0000

It is becoming increasingly clear that a proportion of general news content is going to be put behind some kind of a pay wall in upcoming months. Several publishers have expressed their intentions to start charging, and several third parties want to help them do it. Journalists don't seem to want it, it seems pretty unlikely that readers would want it, so how are publishers going to succeed? Can it restore value to good journalism which is increasingly becoming a commodity? The Editors Weblog takes a look at some of the different services on offer and strategies being considered.

Journalism Online

First, Journalism Online, a start-up founded in April by industry experts Steve Brill, Gordon Crovitz and Leo Hindery, has taken facilitating charging for online content as one of its core goals. Brill made a presentation at the NAA-organised newspaper executives' meeting in Chicago on May 28 at which Journalism Online's mission was stated as enabling "news organizations to restore the optimal mix of circulation and advertising revenue necessary to finance original reporting and editing" hence giving them the chance to "realize the revenue they deserve--and can command--from readers and distributors for their digital content."

Journalism Online is marketing its proposal as an e-commerce platform. The idea is that it would make premium content from multiple publishers easily accessible to readers and allow annual, monthly subscriptions, day passes or single articles. There will also be all-you-can-read bundling options. Publishers will decide what content they want to charge for, how much to charge (though it is unclear how all-you-can-read prices will be decided) and how to charge. In the presentation, Brill suggests $50-60 a year and $5-6 a month for small to large city papers, but he stressed that this was an arbitrary choice and clearly the price would depend on how much content the publisher put behind the pay wall. He had previously suggested $15 a month for an all-you-can-read subscription.

The company maintains that implementing its system will not lead to a substantial loss in traffic or ad revenue, claiming that papers would be able to keep 88% of page views and 91% of ad revenue, as any paid content would be part of a hybrid model. In his examples, Brill demonstrates how he believes a paper could essentially double its income. Brill has also stressed that Journalism Online will incorporate lots of sampling. He told Nieman Lab's Zachery Seward that Journalism Online's assumptions are that 5-10% of current monthly unique visitors will be willing to pay for content; that 95 percent of those paying customers will choose subscriptions over micropayments; and that after subscribing, those readers will view 30-40 percent more pages than non-paying readers.

Overall, the company seems to be presenting its service as a chance for newspapers to focus on their best customers, offering a premium service to those who are prepared to pay. At the Chicago meeting, Journalism Online also emphasised the advantages of paid online content in terms of preserving the print product: it is "about the value proposition of print... about print subscriber acquisition and retention costs."

ViewPass

Another third party service was presented at the NAA-organised meeting in Chicago: ViewPass. It is the brainchild of Alan Mutter and Ridgely Evers, and could be implemented in 9 months at a cost of $6 million. The idea is that newspaper readers would be required to register once with ViewPass and it would then track their activity across participating websites.

Like Journalism Online, it would aim to offer readers the chance to purchase premium online content from multiple sources, with potential for subscriptions, micropayments and bundling. Essentially, the ways in which it differs is that ViewPass would be industry-owned, giving publishers the chance to (hopefully) share profits in the business itself, and it most crucially it would allow users to 'pay' for their content with their time or their information instead of with cash, because of their increased value to advertisers. In fact, ViewPass would focus on presenting readers that were attractive to advertisers for highly targeted ads. Mutter himself is not enthusiastic about charging for much online content, suggesting to Nieman Lab that it would only work for specialist content.

Circlabs

The creation of another start up was announced the day before the Chicago meeting: CircLabs, founded by Bill Densmore, Jeffrey Vander Clute, Martin Langeveld and Joe Bergeron. Its first product, code-named Circulate, aims to "offer a solution" to publishers who are experimenting with micropayments and subscriptions, suggesting that they should charge for content which is "both scarce in nature and of high utility to a segment of the audience." CircLabs is also focussed on developing opportunities for "high-value" advertising revenue, and plans to incorporate personalised news services. Further details are yet to appear.

Efforts of individual publishers

News Corp CEO Rupert Murdoch has announced that all the company's newspapers would be charging within a year. It is looking at bundling content, according to chief digital officer Jonathan Miller, such as putting all the media conglomerate's New York-based content into one subscription package. One of the company's prime assets, the Wall Street Journal, is proof that paid premium content does work, although of a specifically financial nature. The paper is to expand its paid online options, with plans to introduce micropayments later this year along with a further level of premium subscriptions. Murdoch suggested that the company wants to "test" a pay model on some of its stronger properties first, and there has been speculation that the Sunday Times will be among these. The paid online content debate, although definitely present in the UK, has not been as strong as across the Atlantic, and it would be interesting to see what sort of reaction such a move would provoke.

MediaNews Group is planning to charge online under the belief that "we continue to do an injustice to our print subscribers and create perceptions that our content has no value by putting all of our print content online for free." A memo to staff from CEO Dean Singleton and president Jody Lodovic suggested that a part-paid strategy is in the works, and made it clear that the company is intending to charge for existing content rather than for new products or services.

The New York Times is apparently looking at two different ways in which it could charge for online content. The first would be somewhat similar to the Financial Times' model, whereby readers could surf the site without charge until a page-view or word limit were reached, when a 'metre' would start running and it would charge a user for the rest of their time spent. (The FT allows 10 free articles per user per month, then demands a subscription.) This would have the advantage of not putting specific content behind a paywall, and therefore not angering journalists.

The other option is a 'membership' scheme: readers would donate money and subsequently be invited into a "New York Times community," which would offer them free merchandise and other benefits. Possibly a tiered membership scheme could be implemented. When these proposals were discussed, Bill Keller told staff that a decision would be made by the end of June. The NYT is wary following its failed TimesSelect experience back in 2007 and seems determined to find a solution that will not damage its significant ad revenue.

Potential obstacles: search and antitrust

Currently many people find their news through search engines such as Google, and for articles to get good Google rankings and appear higher up in search results, they cannot be behind a paywall. Newspapers must strive to find an appropriate solution to this when they start charging: the Wall Street Journal's tactic of allowing its paid content to be accessed free via Google is clearly not fair to its paying customers, and is a definite deterrent to potential subscribers.

Antitrust regulations in the US effectively prevent publishers from coming to a joint agreement on when and how they should start charging for content. At the newspaper executives' meeting in Chicago on May 28, an antitrust lawyer was present to make sure all the discussion was legal. Poynter analyst Rick Edmonds suggested that the use of a third party "vendor" such as Journalism Online could be the solution to these concerns. Journalism Online has taken on David Boies and Ted Olson for antitrust advice.

So, is it going to work? And how?

Undoubtedly, implementing paid content is going to be a considerable challenge and is likely to involve substantial experimentation. Newspapers need to consider what exactly they would want to charge for, for example whether they could create a new paid service or put what is currently free behind a pay wall. It seems as if it would be easier to persuade people to pay for something new, rather than telling them they have to start paying for something previously free. But then people might decide that they are happy with what they get now and that they do not want to pay for anything extra. A paper with a highly developed website such as the New York Times could possibly offer basic news free but keep its interactive graphics and other more innovative content for its premium customers.

As yet, Journalism Online seems to be ahead of the pack with regards to third party services. No papers have publicly signed on but Brill told Seward that he had already spoken to about half of those at the Chicago meeting. In terms of connections and credibility of its founders, Journalism Online has a head start. ViewPass and CircLabs do seem to be onto something, however, with their focus on offering consumers as targets for higher-revenue advertising and effectively allowing them to pay for their news by looking at ads. Could these companies coexist, or is there only room for one?

A crucial factor which should not be underestimated in any attempt to charge online is ease of use for the consumer. People will be far more likely to part with their cash if doing so is simple and straightforward. For this reason, sign-in-once and all-you-can-read offers are likely to appeal. And once people are paying, the level of service should reflect this: good journalism presented attractively and accessibly. An element of personalisation would also seem worth paying for.

Can paid online content 'save' newspapers? If Journalism Online's figures are correct, it looks like it could make a significant difference to a newspaper's fortunes. The next few months will be telling in terms of experimentation and competition between proposals, but it will take some years for the definitive answer to this question to be realised.

As a newspaper takes on the prime minister, is press freedom in Italy actually in danger?

Fri, 05 Jun 2009 16:30:41 +0000

Pess freedom in Italy has come under international scrutiny in recent weeks as a down-grading of the press's freedom status by US non-profit Freedom House has coincided with an increase in prime minister Silvio Berlusconi's aggression towards media outlets which oppose him. Leading left-leaning daily La Repubblica has even attempted to take on the premier directly, publishing a list of questions concerning his relationship with a young girl, to which it believes he owes answers. A Dutch politician has threatened to take action in the European parliament against the Italian leader because of journalistic constraints. Should a newspaper be demanding such information which concerns a politician's private life? Is the press freedom situation as bad as it seems?

The La Repubblica crusade

On May 14 La Repubblica journalist Giuseppe D'Avanzo published ten questions directed at the prime minister concerning his involvement with 18-year-old Noemi Letizia. Berlusconi's relationship with the girl gained mass media attention when, four days after the prime minister dropped in on the girl's 18th birthday party in Naples, his wife issued a press release accusing him of "consorting with minors" and pressing for a divorce. Berlusconi promptly went on a late-night political chat show to defend himself, but the holes in his story which have gradually emerged have attracted even more attention than the original incident. D'Avanzo's questions address these holes and ask the premier to come clean about the nature of his encounters with the girl. Berlusconi has not yet answered the questions and has given no indication that he intends to. The paper has put a timer on its website to indicate the days, hours, minutes and seconds since the questions were issued, and even offers them in English.

Berlusconi himself has tried to present the left-leaning paper's campaign as a left-wing plot to undermine his authority, accusing the paper of lying and adding in an interview on TV-channel Sky that he believes many readers will abandon the paper because of this. His office issued a statement saying referring to the "campaign of denigration" and saying that the paper is driven by "jealousy and hatred." The prime minister has fought back as the story developed, with his lawyers applying for the seizure of photos taken at his Sardinian villa (where Letizia reportedly attended parties with other young women) before they could be published, and a journalist from Berlusconi's brother's Milan-based daily Il Giornale posing as a member of the foreign press to get an interview with Ms Letizia's former boyfriend in an attempt to discredit him.

The international reaction
La Repubblica has defended its actions, with editor Ezio Mauro saying that "There are contradictions here and when the powers that be don't explain something, journalism has a job to do." And foreign journalists seem to agree. The paper also featured an interview with Bill Emmott, former editor of the Economist, who said that "for a newspaper, asking a political leader questions is not only legitimate, but part of its mission to inform the people." According to the International Herald Tribune, "for the first time in recent memory, the Italian press is shining a bright light into the dark recesses of a politician's personal life." The Times wrote that the premier's campaign against La Repubblica "looks ominously like an attempt to cow dissent rather than protect a private reputation" and that "his newspaper critics are performing a public service for a badly governed populace." A Financial Times editorial criticised the way that Berlusconi turned on La Repubblica following the questions, and stressed that part of the "danger of Berlusconi... is that of the media sapping the serious content of politics, and replacing it with entertainment."

Berlusconi has reacted with anger and scepticism to such foreign criticism. He seems to refuse to believe that papers might be acting of their own accord, announcing that "the international press's campaign is being orchestrated by an Italian group" and referring to it as a left-wing "plot." He insists that the foreign press is misrepresenting the Italian situation, and a rift in his relationship with Rupert Murdoch seems to be further deteriorating following the Times' article and others. He has accused the Times of writing critical editorials about him because his government is in dispute with News Corp. Il Giornale, owned by the prime minister's brother Paolo, ran a story discussing the FT editorial entitled "The left has also enlisted the Financial Times."

One of a newspaper's main goals should be to act as a watchdog over the government, but it is unusual for a paper to take on a country's leader so directly, particularly over a matter which is largely private. In the UK, the Daily Telegraph's recent campaign over MPs' expenses was firmly in the public interest, as it dealt with public money being used by members of parliament for personal gain. Berlusconi has been derisive of the media discussing what he says is his private life. Should a paper be putting so much focus on an issue that is arguably unrelated to the prime minister's ability to govern the country? Is this indicative of media trivialisation?

The Times editorial does not see the questions as intrusive, as they relate to Berlusconi's "public roles as politician and media magnate". The Independent's Peter Popham said that the media "cannot be accused of muck-raking on the issue because it was Mr Berlusconi himself who drew attention to the relationship" by attending the 18-year-old's party and not only posing for photographs but publicly giving the girl a 6000euro gold necklace. And the fact that a politician might have lied to the public is probably enough of an incentive to investigate.

Press freedom in Italy

Italy has a fairly unique media situation, which makes confrontation between a newspaper and the prime minister even more pertinent. The country's press freedom status is clearly in question. A Dutch politician who is leader of the Green Left party in the European Parliament, Judith Sargentini, has said that her party is considering taking legal action against Berlusconi because of the press freedom constraints in his country. Amongst her complaints is the fact that the premier blocks critical questions at press conferences. If a majority of the European Parliament were to agree to the initiation of legal proceedings, then the matter would come before the European Court of Justice.

US-based nonprofit Freedom House recently downgraded Italy's press freedom status from 'free' to 'partly free' for 2008. In conversation with Karin Karlekar, editor of the report, she explained that the main reasons given for this were the unusually high level of media concentration, particularly in broadcasting, threats from organised crime and others, and attacks on journalists, mainly from far right groups. During Berlusconi's former term as prime minister, the country was also given partly free ratings, and Karlekar added that the media concentration was "one of the highest levels anywhere in the world."

Daria Gorodisky, a veteran Corriere della Sera journalist who is also a union representative for the paper, told the Editors Weblog that she believes there is a "truly enormous press freedom problem in Italy" which will be "extremely difficult to resolve." She does not place blame for this directly on the government but on the fact that there are no "pure" newspaper owners, rather, those who publish newspapers also run other businesses and therefore have aims and interests aside from their papers. She also believes that the quality of Italy's journalism schools have deteriorated as more and more have sprung up. She did, however, point out that this is not the first time that Berlusconi has threatened the press.

Internet penetration is low in Italy in comparison to that of its Western European neighbours: about 48%, compared to 72% in the UK or 66% in France, for example. This low figure would suggest that many people are more likely to get their news from television and one or two newspapers, rather than the range of sources that online readers might visit. Despite this, however, Karlekar noted the country's "very vibrant and influential" blogosphere, particularly politically-orientated blogs.

Gorodisky commented that although some journalists were "very worried" by the situation, she did not think that there was enough widespread concern about Italy's press freedom status. Karlekar said that her organisation's report had sparked considerable debate and she had received both praise and hate mail from Italians. Niccolo Ghedini, lawyer to Berlusconi, dismissed the report on a TV show called Anno Zero, saying it was a private organisation and took its information from only two sources, La Repubblica and Corriere della Sera. Karlekar responded that she was "not sure where he got that" and was clear that "the range of sources is large and our authors would never just rely on one or two." She added that it was "interesting that the government felt compelled to respond in some way."

Karlekar did say that Berlusconi did not seem to be "exerting the same amount of influence over the broadcast media" as he did during his previous term as prime minister; there seems to be less "overt political manipulation." She was also clear that she did not think that the high media concentration had "stifled" the whole media, and drew attention to the diversity in terms of political opinion in the print sector.

Arguably there are far more important questions that the Italian press could be asking its country's leader, rather than focusing on the somewhat sordid details of his involvement with a teenage girl. But as a vital part of the press's role in a democracy is to play watchdog on the government, the fact that a paper is challenging the prime minister to clear up inconsistencies is something that must be welcomed. And even though the original issue may not be crucial in itself, the other questions it has brought up concerning use of government planes for private use, for example, are very pertinent. Given how much of the media the prime minister does control, and the fact that even the journalists who do not currently work for Berlusconi know that they may well some day, the press freedom situation could undoubtedly be worse than it is, and it is important that journalists keep fighting.

Kachingle: contributing cash to the news sites you enjoy

Thu, 28 May 2009 15:49:05 +0000

Will people voluntarily pay to read news that they could easily read for free? Cynthia Typaldos, founder of Kachingle is convinced that they will. Kachingle proposes a novel solution to the news industry's revenue problems: encourage people to donate money to their favourite sites, whether these are major news outlets or small-time blogs. The Editors Weblog spoke to Typaldos to find out more about the scheme, which is due to launch in late July or early August.

How it works

Kachingle users, who the company are calling Kachinglers, need to sign up once to set up their subscription, which, via PayPal, will charge them $5 a month. When they go to a news site that is participating in the venture, it will display a Kachingle 'medallion', which the user can click on to indicate their support for that site. The reader can choose to highlight as many or as few news sites as it wishes, and Kachingle will track the number of times that they visit that site in a month. At the end of a month their $5 will be divided and distributed proportionally between the sites which they have flagged, according to the amount of times visited (with a 15% cut going to Kachingle and 5% to PayPal.) "The algorithm is meant to be a proxy for value received the consumer," Typaldos explained.

Why will people pay?

The main reason Typaldos thinks people will be prepared to offer this $5 is not because they have a strong desire to help save newspapers but because of the social advantages of using Kachingle. Contributors create a profile that shows which sites they are supporting, which they can post to their Facebook profiles or send on Twitter, Typaldos suggested. There will even be a Facebook application. "It becomes a very real view of the things I value, part of my online persona," she explained: something which she believes is "very important" to people as their online existence becomes more and more complex. Essentially, "there's a very powerful peer pressure recognition element to Kachingle" which is what she thinks will drive people to become involved, she feels that users will be "getting something back" in the form of social recognition. The more altruistic wish to help support news would come second to this, she believes.

Another reason Typaldos gave for why Kachingle will work is simply how easy it is: a crucial factor for such a venture. Registering involves providing just basic details, and thereafter, a Kachingler's job is straightforward, marking the sites, without having to consider how much they would like to contribute to it. "There just can't be any mental transaction costs," as Typaldos put it. And the system still allows people to move freely around different publications without encountering pay walls, which Typaldos is firmly against. "Pay walls are just the kiss of death for newspapers," she claims, "we just think it's the wrong economic approach." Those who are trying to implement them "are trying to take the old business model and stick it on the Internet," which she believes is a doomed approach.

To start with, anyone who registers as a Kachingler will make a $5 a month payment. It is fixed thus because Typaldos did not want the decision of how much to contribute to be a barrier for users. The company plans, however, to allow people to give larger amounts in the future, and to encourage them to do so by suggesting amounts based on how many sites they have chosen to support. Typaldos hopes that the typical amount given will rise to about $20 a month. Unsurprisingly, content providers would like people to contribute more money, she said.

The start-up has been in contact with many major news publishers, Typaldos clarified, and these have been by no means only US based: publishers in Germany, the UK, France, Italy, Brazil, Hungary and across Scandinavia, for example, have been in touch. "We are not country specific," she confirmed. For news organisations, the benefits are clear, and the medallion button is extremely easy to install: a simple Java script widget which "you can put on your site in three minutes."

Will it work?

So how much could Kachingle actually raise for newspapers? Could it make a difference? "I think that we will bring enough revenue to sites that are very high quality with original content," Typaldos asserted. She is not under any illusions that such an effort could save a major newspaper that has "debt, so many overheads, print, a huge staff," but she is confident that Kachingle could have a highly significant impact on smaller publications such as MinnPost, which has low overheads but respected journalists. "We will be very powerful for them," she added.

The idea is a good one in the sense that it manages to combine the notion that people should and can pay for news, without putting up paywalls that would block off sections of newspapers and seem incompatible with the idea that news readers should be able to jump around as they please online. It is also compatible with an advertising model. Typaldos described it as "not like tipping, not like micropayments, but we have taken the best elements of both." The fact that readers can choose what they think its worth paying for is likely to appeal to many, and the cost is sufficiently low to not be a deterrent. It does seem that quite a substantial marketing campaign will have to be carried out to spread the word and persuade people that it is worth making the effort to sign up: social pressure alone might not be enough. Once they do so, however, they will probably appreciate the service.

Apture: enabling publishers to be their readers' multimedia guide

Tue, 26 May 2009 16:36:39 +0000

Apture has created technology that aims to make flat web pages more three-dimensional: the third dimension being boxes that pop-up to show the reader further multimedia assets relating to an article. At first glance it does not sound too ground-breaking, but taking a closer look, the implications for both readers and publishers are considerable. The Editors Weblog spoke to co-founder and CEO Tristan Harris about how Apture works and how it can help publishers.

Harris described what inspired him to start working on Apture. He and his co-founders came up with the idea while studying at Stanford, during conversations with the Knight Fellows. Frustrated with the fact that despite the web being "truly the richest medium we have ever had to communicate with, with all the computational power and multimedia assets" it has "this flat characteristic of flat story-telling," they decided to try to do something about it.

Easy access to multiple multimedia sources

Apture has created a media search engine that allows writers to "quickly leverage all the media that's available on the web, in many different APIs and digital libraries," Harris explained. The journalist highlights keywords in the text, such as the name of a person, place, event, or a certain topic, and a box will then appear with a list of possible media assets to link to. These include reference tools such as Wikipedia, IMDB, Amazon, Twitter search, even the US Congress, photos from Flickr or Yahoo, videos from YouTube or Daily Motion, maps from Google Maps, documents from Scribd, and the journalist can pick what assets they feel are apppropriate - possibly more than one - and set up a link.

When the reader clicks on the hyperlink, instead of opening in a different browser window, another small box appears to display the article snippet, video, photo or map which the reader can consult without losing their place in the original article. And as Apture allows journalists to clip a specific section of a video or link to a certain quote in a book, the box will hopefully offer them only the most relevant information. Readers can click through to the original site by clicking on a link within the box.

For individual publishers, their own archives and assets can be incorporated into the search engine. Apture has also developed deals with some clients so that any Apture users can access their archives: for example Reuters videos, or snippets from New York Times, BBC or Washington Post articles. Apture just added Google Books and NPR audio podcasts to the asset list.

The technology is free to blogs and websites with fewer than 5 million page views per month. Harris added that as the company is "getting a lot of valuable information from people using it," meaning that the system is getting better and better. Larger publishers pay "hundreds and thousands a month" to use Apture, however. Harris explained that they are willing to do this because the tool creates a "more compelling experience on their websites," as shown by the fact that there is "a proven difference" in user's engagement with pages.

Benefits for publishers

According to Harris, putting one or more Apture links on a page leads to 2 or 3 minutes added engagement time. Looking at Comscore media matrix data, he clarified, it appears that 20 to 30% of publishers' traffic is lost to search. If a paper does not answer a reader's questions, it is extremely easy for the reader to just leave. Harris believes that if journalists are thoughtful and thorough about the links they add throughout a whole site, you could imagine that the publication "may well be able to double the amount of time spent on the site." And obviously, more time spent on the site means more advertising money.

As well as this financial benefit, Harris described a less tangible but arguably equally valuable advantage of using Apture: the fact that it allows newspapers to be a more effective guide for their readers and to offer them a more coherent reading experience. When a paper sends their readers away, either by linking to an external source or just not providing enough information, it is "severing its relationship with you as your guide to that information." By using Apture to supply necessary background information in multiple different formats while keeping the reader on its site, a news organisation can "be the guide to an entire web's worth of resources, but retain a relationship with that reader," Harris asserted. The fact that publishers are "the owners of that relationship" puts "a lot more power in their hands," he added.

For those publishers contemplating offering their content back to Apture, one concern might be that by displaying their content in boxes on other sites via Apture, they could end up losing traffic. Harris stressed, however, that readers can always go back to the source, and that rather than trying to remove traffic from websites, Apture sees its role as "providing an opportunity for those media partners to get their content in front of new eyeballs that they would not have seen before."

What next?

"What we are really doing is creating an efficiency in the market that really wasn't there before," Harris concluded. Apture is connecting information "in a way that wasn't possible before." He said that the company intends to improve its current product by continuing to integrate new content partners and bring costs down. He also hopes to create new products that will "transform the medium, changing the way that people interact with the web," and which are "not constrained to the two dimensions that we've had up until now."

The advantages offered by online journalism are numerous, and products such as Apture's should be welcomed by journalists striving to find better ways to tell their story in a multimedia environment. The fact that the Internet allows us to see, hear or find out more about pretty much anything and consequently make a story richer and more meaningful is something which papers should take advantage of. Arguably, going a step further and creating their own new multimedia experiences should be a priority for newspapers, but using existing content to supplement their articles is a good start.

A new experience in journalism, at multiple levels

Fri, 22 May 2009 12:00:09 +0000

The future of printed media has become a major political issue in countries like the United States or France, even being debated in ad-hoc committees set up by the legislative or the executive powers. Discussions along the Potomac or the Seine rivers have been focusing on the impact of Internet and new technologies, or on the need for state subsidies.

Meanwhile, on the Vltava in Prague, a group of editors and reporters working for PPF Media, the recently created division of insurance and consumer banking group PPF, is already opening new ways of covering a whole country in what may be a newsroom of the future. With other journalists for the moment based in four provincial towns from the Czech Republic, they are launching the so-called "hyperlocal weekly" Nase adresa ("our address"), which combines print and online journalism with particular efforts to sustain high professional standards and get closer to the readers.

"It can only work with well prepared journalists who will be trained in the Futuroom, our central newsroom," explains Roman Gallo, 44, director for PPF's media strategies and conceiver of the project. "We are also opening newscafés in our local bureaus, which will facilitate the contact between Nase adresa's journalists and the public, to enrich the content of our newspaper and of its webpages," adds Matej Husek, 33, director of news operations.

The newspoints, combining local newsrooms and Internet cafés in often small, rural towns, may be the most visible originality of this new undertaking. A few weeks before Nase adresa's launch, for instance, PPF Media's already hired staff had the chance to taste two products, the first print prototype of the weekly, and a cake likely to be served in the cafés. "The project represents a special challenge in terms of logistics, of room for storage, as we will be managing dozens of bistrot-Starbucks-like coffee shops in local newsrooms," comments Tomas Chejn, 41, the manager of PPF Media's branded cafés, a food specialist hired for his long time experience in quality catering. Petr Vitasek, 38, the director and chief editor for the Moravia region, based in the eastern Czech city of Olomouc, thinks this effort is worth the investment, because these "well located newspoints will be critical in getting Nase adresa's journalists to work closer to their readers."

But the whole project is innovative at other, multiple levels. To start with, for the first time a newspaper's birth is tightly associated to the creation of a multi-media training center - with several international partners including Google, Atex and the World Association of Newspapers/ World Editors Forum. The Futuroom will be a newsroom in charge of assisting and training in-house editors, some having no previous reporting experience, as much as a real life teaching field for future journalists. These will include a group of students within another partnership with Brno's Masaryk University, in the second largest Czech town.

Nase adresa's approach could also become a school case due to the organization of the newsroom. "I like how the Futuroom is shaped. Journalists are not confined to one theme, like health or education, but to a way of reporting, and I enjoy changing topics," says Vendula Krizova, reporter in the "Human approach team" and young (25) like many of her new colleagues. Adds Radim Klekner, 50, who joined the "Institutional team" - after working for 10 different newsrooms - to do researches on European Union institutions in particular: "Vertical structures dominate in traditional newspapers, while in Nase adresa it is more horizontal. In my case, for instance, I will be covering many European issues based on the Czech reality."

Klekner had some doubts initially, however, because he has been covering foreign news in the past 15 years. Why would he join a hyperlocal news project as an international editor, then? "There is a need for benchmarking with other European countries in all aspects of the Czech society, and with Nase adresa I will be able to give a EU presence in the remotest Czech villages", he believes. "Our role is to assess general issues like the lack of general practitioners in the country, compared to others, and connect them to specific cases brought up by the local newsrooms."

Local journalists with long intensive experience covering their community are also convinced they are working for an innovative project. Vitasek, in Olomouc, even tried a hyperlocal news concept on his own five years ago, called Olomoucky Tydenik. "It was a weekly published on Mondays and strong on local sports, like Nase adresa. We had to stop it after one year, but this time I have with me a 10-people team supported by PPF and by the Futuroom managers and trainers. Our office, in a central strategic area of Olomouc, will be a space for constant direct contact with readers and potential contributors."

Based on her 30 year experience in local journalism, Hana Vojtova, 52, the chief editor of the Teplice newspoint, in the north Bohemian city near the border with east Germany, also believes Nase adresa is a new improvement for community journalism: "We will get nearer to the people from the region, who are tired of politics and want to be informed on human interest stories," explains Vojtova, whose district is dramatically affected by problems like crime and unemployment. "We are going to cover better our readers's activities and their dreams!"

The project has attracted several other seasoned editors from all backgrounds, including Jiri Zavozda, 50, Nase adresa's head of the copy editing team. He just finished a seven year experience in major private television "Prima", as news editor-in-chief, after working more than a decade for national newspapers. "The TV experience was good because it teaches you how to write short, but I prefer print because it is less superficial," says Zavozda. There are other reasons why he joined the Futuroom. "I see my in-laws, who live in a little village in Moravia and who have only access to media not specifically targeted to them, national daily Mlada Fronta, newsweekly Tyden and the television. Only Nase adresa will inform them well on the Sunday afternoon firemen team's competitions, which are particularly popular in the Czech republic. We will get spectacular photos of fires being extinguished!"

Adds Peter Sabata, 48, the editor-in-chief responsible for the local newsroom: "I strongly believe in the hyperlocal level of information, with the combination of newspoints, and print, online journalism. The weekly will be a bridge from now to the near future, when everybody in the regions will be connected." Sabata just moved back to the Czech republic after eight years at the head of national Slovak paper Pravda's newsroom.

Other Nase adresa team members are particularly enthusiastic because of the new challenges specific to a project combining teaching and praxis, online and print journalism, so far never achieved at such a level. Ondrej Besperat, 31, who manages the photo-video team in a duo with veteran photojournalist Jan Silpoch, is well aware of the differences between shooting for a newspaper or for a website. Before joining the Futuroom, he was a photographer for national daily Hospodarske Noviny and then worked for Aktualne.cz, the successful, Internet-only Czech media outlet. "In printed media, you have to do one or two pictures a day, and you invest all your energy in the best one, while in Internet, you try more different perspectives as you know that several pictures are likely to be released for each story."

Besperat anticipates he is likely to spend two third of his time training reporters from the local newsrooms, at the beginning at least. "One of the main challenges will be to shoot sport with our standard high-end amateur cameras," he says. "The idea is not to have journalists who do everything all the time, but reporters who are multifunctional, able to provide good texts and images."

Nase adresa will also represent new challenges beyond the expertise usually expected from journalists, especially for the local chief editors who will have to look after a coffee shop part of their time. "Ten years ago I had a short experience working for Coca Cola, but this will be new because I am not at all a food and beverage specialist," laughs Vitasek, in Moravia. Krizova, who is glad to cover very diverse topics, is also ready for another type of special assignment as a young reporter. She will be asked to take care of children visiting the Futuroom - turned into a "Junioroom" or "media camp" - to learn how to write an article or produce a video footage.

PPF Media's project will be preparing new generations of journalists and not just showing new forms of getting and providing the news.

BACKGROUND
The Czech Republic is a country of 10 million people living in 14 regions subdivided in 75 districts in total. Until 20 years ago, only the government and Communist Party related entities could publish newspapers. This was also the case for the regional dailies, and for more local publications at district or town levels. German group Verlagsgruppe Passau took over most of them in 1990 and after, under its Czech branch Vltava-Labe-Press which currently controls over 10 weeklies and over 70 dailies called Denik ("daily", followed by the name of the concerned locality). Nase adresa will have no direct competitors except in a few cases, because its editions will typically cover areas of 20-30,000 people while Denik and its affiliates are designed for larger groups, of over 100,000 inhabitants on average.

Going niche: a viable option for newspapers?

Thu, 21 May 2009 10:17:41 +0000

The first edition of the newly-designed Newsweek hit the newsstands this week, following the launch of its new website on Friday. Following its first revenue losses in recent memory last year, the weekly news magazine is aiming to become a niche rather than a general interest publication, in an attempt to charge a higher price to subscribers and attract more targeted advertising. Will it work? Could going niche be a viable solution for suffering newspapers?

One of Newsweek's major changes is to resist giving in to the compulsion to report on every major story of the week. Rather, journalists have been told to only to write an article when they can present a new and interesting angle to add some value to the basic news, to avoid merely repeating the same story that has already been published multiple times. Newsweek is now a magazine aimed at people who are already interested in news, people who will already know the latest headlines, and are looking for something more.

Obviously there are differences between a newspaper and a magazine in terms of the role they play in a reader's life: but maybe to an extent, a print newspaper could adopt a similar tactic. The Internet has started a trend which has led to news becoming somewhat of a commodity, a tendency which has certainly affected daily newspapers as well as weekly magazines. As more and more people get news online via aggregators, the raison d'etre of a newspaper is changing: people do not always look to newspapers to simply tell them the latest news, but to provide a researched, informed commentary or analysis that they can trust. Perhaps, for example, they hope that a journalist will bring to light an alternative angle, or explain a particularly complex issue. Or indeed bring up an issue that has not been widely covered elsewhere.

Numerous commentators have claimed that Newsweek's recent redesign is an attempt to emulate the Economist. Some have been sceptical, and it is unlikely that Newsweek will be able poach too many of the publications' loyal readers in the near future. But it does make sense to look to the British news weekly to see what lessons can be learnt from its success. In an industry where profits are falling, the Economist stands out as a beacon of success, with circulation and the amount of advertising continuing to rise. The Economist has found its niche in intelligent news: focussing on opinionated articles on the top stories of the week, and more descriptive pieces on lesser known developments, often in developing countries. It seeks to inform its readers above and beyond that which they will have already learnt from the daily news. Its authoritative voice, enhanced by the fact that individual journalists do not have bylines, is respected by many.

Given newspapers' financial difficulties and decreased budgets, niche also makes sense in terms of time and resources: if newspapers are no longer able to cover everything thoroughly, they may as well concentrate on comprehensively covering what they do best - preferably better than anyone else - rather than presenting a more superficial view on a wider range of subjects. One of the ostensible benefits of niche news from a financial standpoint is the ability of niche sites to attract suitably targeted advertising. Even with fewer viewers, targeted advertising can be extremely profitable as each view is significantly more valuable to the advertiser.

Providing not just news, but also important background information to put the piece in context seems, as Newsweek is doing with its Newsweekopedia pages, seems a good move to make. Newspapers frequently offer links to other stories on similar subjects, and the BBC, for example, successfully provides topic pages, but maybe it is something that more newspapers could consider. The AP has spoken of its plans to create search landing pages which will be topic based, to give users more authoritative sources and background when they search for different subjects in the news.

A niche news area that is doing well, and even manage to charge for their content online as well as in print, are those that focus on financial news, such as the Financial Times or the Wall Street Journal. Their targeting of a niche market is successful for several reasons. Good financial journalists must be extremely knowledgeable and have the necessary understanding of key concepts so that they can report on them to a target market that knows its stuff. This means that it is immediately an area in which there is less competition, and business news has the added benefit of helping readers actually make money, and therefore is seen as a worthy investment.

But is it something that can be replicated in other areas? Local papers have an obvious niche: providing communities with the sort of news that directly affects their lives, and the relevant local advertising that goes along with it. It is arguably one which papers have been slow to dominate, and the hyperlocal market has been frequently tackled by online start-ups in recent months, such as Everyblock or Patch.com. Technology-specific sites such as TechCrunch.com are also doing well, as are Gawker's selection of specifically targeted sites.

A option which many papers may see as a less drastic alternative to cutting out large chunks of their coverage in order to go niche is to create multiple niche sections within a paper or website. The Guardian, which has been less affected by the financial crisis due to funding from a trust, has being increasing its areas of specialisation. Its Media Guardian section, for example, has essentially become a niche product, attracting readers who may well not be interested in the rest of the paper. And Guardian Media Group chief executive Carolyn McCall pointed out Media Guardian as an example of the kind of specialist area that the paper might consider charging for online in the future. Clearly, people are likely to be far more willing to pay for news that they cannot find elsewhere.

Evidently, Newsweek's place in the news landscape is very different from that of a daily newspaper, but arguably less so than it used to be, in this age of 24-hour ubiquitous news. Like Newsweek, newspapers do not have to try to be a reader's sole source of news any more. Obviously there are still people who do not read news online, but this group will only get smaller. Clearly, a daily newspaper produces a far larger output than a weekly magazine and consequently will not have the resources to dedicate to each article in the way that the Economist does. But it does have the brand, and the journalistic experience to experiment with more specialist areas of coverage. It will be interesting to see if Newsweek's experiment succeeds and the company's profits can be boosted back up, and if other publications decide to follow suit.