http://www.editorsweblog.org/ en Copyright 2008 Mon, 09 Jun 2008 15:10:47 +0000 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification De Telegraaf, one of the Netherlands' leading newspapers, is aggressively moving ahead with its multi-platform publication strategy with the launch of a new Java application on 15 December and a new real-time stock quote service.

Lara Ankersmitt, Telegraaf.nl's Publisher, contacted the Editors Weblog to talk about De Telegraaf's new offering, charging for content, and attracting female users in The Netherlands.

Java application - building on growth

De Telegraaf has seen approximately 40% growth in the number of users accessing its mobile content over the past year since it redesigned its mobile site. Ankersmitt firmly believes that improving the user experience on the mobile platform is crucial to its success: "At the beginning of this year we redesigned the whole mobile site to get a better user experience and that has really worked. After the redesign we saw a growth in users and the time they spent on the site. People were reading more and more."  To maintain this momentum, De Telegraaf is launching a new Java application - after several months of testing - to improve the user experience on mobile and expand on the content provided.

What is also assisting this rapid growth in mobile take-up is mobile operators' introduction of a flat-fee subscription for the Internet on mobiles, costing approximately €10 a month. This reduction in cost has democratised the consumption of mobile content, moving it away from being a tool for just business people. "A few years ago most of the mobile traffic accessed financial news and came from Blackberries and that kind of device. However, since the mobile flat fee was introduced we have seen more normal phone traffic - such as Samsung and Nokia - and more traffic to our entertainment and news sections. The user group is expanding... Finance is still the most important user group, but this is changing."

The Java application will undoubtedly improve the user experience as it will make reading De Telegraaf content on a mobile similar to the user experience on the Internet. With this new application, people will be able to surf and navigate rather than simply scroll. It will contain all the same content as the Internet and digital version of the daily newspaper itself without cost (barring internet and an initial one-off cost).

However, there are legitimate concerns about how consumers will react to this new application. Users will have to request an SMS from De Telegraaf in order to download Java before they can access the new Java platform, furthermore they will have to a pay for the SMS on top of the usual cost of Internet access. These may seem like small issues, but they could prove to be significant. The Internet platform has been popular because it makes getting your daily news fix very easy. Consumers may find downloading Java too fiddly or time consuming for something that they can already get on their laptop or PC. Ankersmitt is aware of this, and it is part of the reason that after the initial one-off cost, the service will be free.

Gaining the technological knowledge

De Telegraaf works with an outside mobile consultancy company - Service2Media - and Ankersmitt believes that this is vital. Service2Media built the site, hosts it, and gives the newspaper knowledge on mobile. She reports, "We of course know everything about bringing people the news and we know what our readers like and dislike, and (Surface2Media) brings the technical expertise and shows us what is ahead for mobile. They help us with the strategy: when we should launch and when a technology will move into the mainstream" This relationship helps De Telegraaf plan strategically for the future and plan what its next move for its mobile platform will be. "Working with them helped us see the possibilities of mobile."

How do users consume mobile news?

De Telegraaf has been analysing user activity of its mobile platform, and has noticed significant differences between its mobile and website. The mobile platform usage peaks during the evening and is relatively flat and consistent during the day. On the website usage peaks during the day and declines during the evening. This study into user activity resulted in De Telegraaf keeping its website not only continually updated during the day, but also well into the evening.

Attracting female readers in a difficult market

Newspapers in The Netherlands do not traditionally tailor content for female readers, but De Telegraaf last year launched a magazine called "Woman" and following this launched a section on its Website dedicated to female readers. Other news providers who have launched this Java application are attracting approximately a 5% female readership, but De Telegraaf is already attracting up to 30%. This data reflects that De Telegraaf is rapidly moving towards attracting the same demographic split on its Mobile site as on its Website and print edition (approximately 54% male readership and 46% female readership). This female content will also be made available this week on the mobile platform.

Real-time news service

Alongside the introduction of the Java application, De Telegraaf is launching a real-time financial news service, whereby bond and share prices and graphics will be updated in real-time from all bourses.  This information will be available on the mobile site in the first quarter of next year, but it was launched last week on the website. Reuters is providing this information to De Financial Telegraaf (DFT).

The future - can news providers charge for content?

The big question facing all news organisations is how to monetise these new platforms. At this stage it does not look like advertising revenue will generate enough income to support the operation of running a newsroom: so what can newspapers do? De Telegraaf is considering testing the charging-for-content waters early next year. "We are thinking of launching some iPhone applications and maybe we will charge for these if we see success on the Java application. The user experience at the moment is OK. It's not brilliant because mobile is so small and there is a lot of scrolling for the user. There are two things: we want to get as many people as possible to download the Java application and we want to see if, and how, people are using it so w can learn from this. We will then use this knowledge to introduce something further down the line for the iPhone." Ankersmitt reports. Ankersmitt feels that there is scope for charging on the mobile platform if the user experience is good enough, but De Telegraaf has no plans for charging for its website content. Ankersmitt says on the issue, "I don't think it is realistic to charge people for the Website news because news they can get everywhere for free. So it is no use to us to charge people for reading our news. We have to make money from advertising."

Lesson learned

De Telegraaf moved into the mobile arena back in 2001, the whole process has been a steep learning curve for the broadsheet but it has so far navigated these uncharted waters successfully. To other newspapers considering entering the mobile arena, Ankersmitt says, "Think of how you can extend your brand with this new platform and find a good partner who can serve you for all the technical needs. It is vital to have a good and knowledgeable technical partner, we have one person focusing on the mobile platform, but our partner had 40 people focusing on it. They are always ahead of us technically speaking. Really think what you want to bring to this platform and what kind of news you want to present."

]]> http://www.editorsweblog.org/analysis/2008/12/de_telegraaf_preparing_mobile_content_fo.php http://www.editorsweblog.org/analysis/2008/12/de_telegraaf_preparing_mobile_content_fo.php Analysis mobile mobile technology Netherlands Wed, 03 Dec 2008 12:17:11 +0000 Associated Press suspended the use of US military photos on November 14th after the US Government body distributed doctored photographs of General Ann E. Dunwoody, the first female four star General in US history. This is the second hand out photograph that has been altered by the US army in a matter of months. The fact that a government institution would manipulate a photograph begs the question: can we trust what we see?

The Editors Weblog spoke to Santiago Lyon, the Director of Photography at AP about the events surrounding this suspension and the issue of photo manipulation.

First case - flag appears

Lyon reports that when Dunwoody was promoted, the AP searched for an image of the new General on a US military website that gathers photos of armed services personnel. Unable to locate a photograph, the AP contacted the website and requested a photograph and subsequently received a picture of the General by email. This photo showed Dunwoody with a US flag behind her (the photo on the right). The photo was immediately passed to the editing desk (all AP photographs go through at least one editing desk) where it was vetted and examined; it was then released onto the wire.  The San Antonio Express-News, a Texas-based local newspaper, contacted the AP alerting them to the fact that they had found a very similar image of Dunwoody on Google images, but with no US flag behind her (both photos shown above). Lyon and his team immediately investigated and discovered that a member of US military staff had added the US flag background and changed the number of stars on her uniform from three to four. The photograph was then immediately removed from the AP's wire.

Second case - superimposing a head
 
This was the second such incident involving the US army in a matter of months. The AP collects headshots of all the US personnel that have been killed in Iraq and Afghanistan and as part of this effort the AP received a photo that on closer inspection was not what it appeared. The army had the cut out the face of the dead soldier in question from one photo and superimposed it onto an existing mug shot with a uniform and an American flag in the background.

Lyon says, "Because this had been the second incident in as many months, we decided to suspend the use of US military photographs while we examined our own internal policies as well as have a conversation with the US military about what they were doing to these pictures and how this was unacceptable."

Army were, "at a loss to explain it"

Surprisingly when Lyon contacted the military to complain about this incident, it did not appear to accept the gravity of the situation. Lyon reports, "Initially they were a little bit defensive, claiming that this photo did not really alter the substance of the image. Our policy is of course zero tolerance, we do not accept that images be manipulated or that content be added or subtracted more specifically, unless there is a pressing need to for security reasons for example, and in that event we flag this." In further conversations, the army were, "at a loss to explain it." Lyon goes on to say, "I was shocked, but we wanted to deal with it as forcefully as possible and put it behind us."

The Pentagon later told the AP that they would redistribute their guidelines again to staff, which are also firm on the issue of manipulation. Lyon says, "They pretty much admitted that there had been a mistake and that they weren't proud about it, and that they wanted to work with us to try and ensure that this does not happen again."

As a result, the AP has now strengthened its internal policies with regard "hand-out" images (images that it receives from non-AP staff and external bodies). "We have instituted a more rigorous policy of examining those images now, at least two editors have to examine the images closely and if there is any doubt at all, the image is then held pending further examination." Previously, the standard procedure was to examine all images but not in the kind of minute detail that they do now with hand out images. Lyon reports that the AP receives vast numbers of these hand out images from various bodies, including the police, industry and so forth. AP staff know its strict zero tolerance policy for photo manipulation, but is it something that these external organisations adhere to?

In recent weeks not only do we have the AP case, but also the issue of a French Government minister and a disappearing and reappearing diamond ring. A Le Figaro front-page photo of Justice Minister Rachida Dati was doctored to erase a substantial diamond ring she was wearing. The practise of photo manipulation is nothing new: in 1942 Mussolini had a horse handler removed from a photograph of him sitting on a horse in order to make him look more heroic.

As long as there has been photography, there have been photo manipulations. However, with advanced technology and increased use of photo shop, it is now easier to achieve and harder to detect. Lyon says, "It is the click of a mouse and you can add or subtract things from a photo quite easily. What that means for an organisation like ours, whose whole reputation is based on the voracity of the information and telling the truth, is that we have to be ever vigilant." These incidences raise the question of how often these doctored images make it onto our front pages - unintentionally in the case of AP and intentionally in the case of Le Figaro  - as we generally only hear of this when the culprits are caught out. Can we now trust what we see? "You see images that are printed by others and are you always sure of the truthfulness of what you are looking at? It's hard to say. Sometimes you look at an image and you wonder," say's Lyon on the issue.

Lyon says that the Dunwoody image has highlighted the problem to AP. "What this has done is that it has shown us the need to be as vigilant and as careful as possible with hand out images from third parties whose provenance we cannot be 100% sure of. It has heightened our vigilance."

Today's newspaper reader is well aware that anything can be done with an image, even if it is just from their experiences watching the magic of CGI at their local multiplex. However, this is an arena where they expect the full trickery of the camera to be on display, the public does not expect it when they open the newspaper.

Due to the Internet and various other factors, "there has been a huge increase in the number of images that are being sent by international news agencies. 20-years ago we were probably sending 100 images a day in a 24-hour period. Now we are closer to sending 3,000 images in a 24-hour period. When you do the maths, the news agencies are handling close to a million images a year. That's a huge amount of imagery." This increase in distribution and use of photographs highlights the need for there to be strict rules on the doctoring of photographs. The role of a photojournalist is to capture a story for the reader, to bring a story to life, and to tell the truth. Just because we have the technology to do something, it  doesn't mean we should.

Source: AP, Straits Times, National Press Photographers Association, Ethics of Digital Manipulation, Daily Tech
]]> http://www.editorsweblog.org/analysis/2008/11/ap_military_photo_ban_can_we_trust_what.php http://www.editorsweblog.org/analysis/2008/11/ap_military_photo_ban_can_we_trust_what.php Analysis ethics Le Figaro photojournalism photos US Thu, 27 Nov 2008 13:26:10 +0000 first entry of this series, consumers will start using mobile electronic reading devices routinely. But will these versatile tools also become the preferred display for news and current affairs? Publishers' ability to inhabit this uncharted territory will matter greatly, but even more important is the decision of media consumers that news offered in this way best fits today's lifestyle and nicely blends in with their expectations and routines.
 
The readers' view is currently being explored and tested in several prototyping and/or pilot initiatives, although this effort is modest compared to the involvement of hardware and software engineers. Nevertheless, first results reveal the contours of what in the eyes of the digital reader will be the ideal form of electronic information delivery. Based on four recent research actions, this contribution will sketch the preconditions for successful deployment of e-readers and services, seen from the users perspective.

The eNews project, set up by Ifra, explored the consumer readiness for e-readers. Via focus groups in European and Japanese locations it was found that the use setting is different: more lean backward compared to the lean forward use of PC and print. This finding will have consequences for the kind of content that can be offered. Surprisingly, the consulted test persons appreciated the daylight readability of the e-readers, but by no means hyped it as heavily as the manufacturers themselves always do. The love for the device stems much more from its environment-friendly image.

Microsoft, partner in the design of the New York Times News Reader, has evaluated the user appreciation of this application in a field study. A selected group of readers worked for weeks with the NYTReader, especially while commuting, and was interviewed afterwards. Overall assessment was very positive: two-thirds, especially the serious travellers, would stick to the service. The kind of use however depended much on personal reading style: the news junkies appreciated the amount of detail, the skimmers the quickness of updates while the fun-seekers enjoyed the sophisticated layout. The synchronisation feature for permanent updating was less popular: too time-consuming and difficult to understand.
Conclusion: newspapers will have to bear in mind all these different use categories, and with an improved product.

In the Dutch MePaper project, the five participating newspapers are exploring novel journalistic formats for two types of e-readers: the e-ink devices and the mini laptops (UMPCs). New content models for mobile reading are developed in a joint design studio and these prototypes are tested in lab-based proof reading sessions. Here, it shows that there is a difference between what journalists think is important, for instance the addition of time frames to story overviews, and what the public wants (don't bother us with release hours). Also in this R&D effort, the variety of user demands is apparent. Many want both local (often hyper local) news, without loosing the global perspective. The preference can change from day to day, depending on personal circumstances and the attraction of news on offer. A definite outcome is the demand for customisation of the e-paper, ideally composed of sections, even editors from a range of different media. This result is in fact a cry-out for joint ventures between titles and across newspaper groups. Thus, e-reading will provoke unconventional business practices.
If the newspaper world manages to respond to these user requirements, there certainly is scope for a quick roll-out of the e-reading technology. In a Swedish large scale online survey (part of the UbiMedia project), 42 percent of the 3600 readers indicated to be ready for it now, and another 19 percent in the next five years.  Would these people want to change their trusted print edition for an electronic version? Two-thirds said yes, only one-third would be faithful to newsprint. The e-service however is expected to be considerably cheaper (says 58 percent), with a meagre 8 percent willing to pay extra for premium content.

The conclusion is obvious, the adoption potential for mobile electronic reading is certainly high, but it is a medium in its own right, not just another print or online edition spin-off. It needs to be well designed, fully user-driven, with convincing personalisation options. Valuable lessons in this respect are being learned by a Dutch paper, NRC. The e-reader service it launched last year based itself on simple copy streaming, and it obviously doesn't work. Disappointed users created an open forum in wiki format to voice their concerns, criticism and improvement suggestions. The company hasn't been able to respond to it adequately yet. E-reading clearly asks for special content formats, a different type of navigation architecture and innovative forms of news organisation. In the next entry, first design principles will be reviewed.

Director of the Euorpean Centre for Digital Communications and long-time journalist, Jan Bierhoff is currently conducting studies on e-reader technology and the consumer trends that will define their use. 
 ]]> http://www.editorsweblog.org/analysis/2008/11/the_future_of_ereaders_part_2_users_with.php http://www.editorsweblog.org/analysis/2008/11/the_future_of_ereaders_part_2_users_with.php Analysis ePaper Tue, 25 Nov 2008 14:33:30 +0000 Spot.Us is an innovative new sight that recently won funding and support from the highly respected Knight Foundation. It is garnering much attention as the concept essentially transforms the idea of community reporting and reinvigorates investigative reporting on a local level. However, would it be attracting this much support and attention if the newspaper business model weren't struggling?

The concept

Spot.Us allows anyone to send in a story idea to the site as long as it is a local issue affecting the San Francisco Bay area. Spot.Us calculate how much it would cost to investigate said story and the ideas is then "pitched" on the site, if other users of the site support the story idea then they can donate money to pay for a freelance journalist to cover it. It is then published on the site and other news organisations can publish it as well. The point being, some stories that are interesting to the public are being ignored by news organisations, this is an opportunity for the public at large to read a story that they want written about. The public becomes the editor.

Spot.Us deserves credit for coming up with an innovative way of bringing journalism back to the community and reinvigorating local investigative reporting. Furthermore, it is an original concept that has won the support of not only the Knight Foundation, but also Jeff Jarvis and other significant names in the journalism community.

Will the public pay?

While Spot.Us is undoubtedly exciting, there does appear to be some issues with the concept. For example, the organisation is currently garnering a lot of press attention and is therefore very much in the public eye, but what happens after the media attention dies down? Will people continue to visit the site: how will they maintain public interest?
 
Furthermore, it will be very difficult for Spot.Us to maintain its integrity and not be manipulated by outside groups who want certain stories investigated for their own agenda. It may be difficult for it to stop itself becoming little more than part of a lobbying machine for various interest groups.

The Editors Weblog spoke to David Cohn - the CEO and sole employee of Spot.Us - about these issues and the thinking behind his project.

EW: If newspapers were not suffering financially in the US, do you think there would still be a place in the market for an organisation such as yours?
 
DC: I do think there would be a place for an organization such as mine - but I don't think it would be as urgent. Part of what Spot.Us does is democractize the media by allowing the audience to determine the news agenda. Traditionally .001 percent of the population determined the news agenda, we called them "editors." But with Spot.Us the public can set the news agenda because now they have a freelance budget as well.

EW: Do you have any guidelines on what you will or will not investigate or write about, eg, an oil company wants you to write a piece proving that oil drilling doesn't hurt the environment?

DC: Yes: They aren't guidelines but categories that all pitches have to fall in. This was to ensure that we don't get pitches that aren't civic journalism. The categories are education, environment, city government, public health - etc.

EW: How will you maintain Spot.Us's integrity, to stop it from being used as a tool for lobby groups or marketing?

DC: We have an algorithm that required a diverse group of people to support a story or it does not make it on to our homepage as a pitch. Right now my algorithm is very simple, firstly, the site is new and I have a small pool of people visiting the site in general. As the site becomes more popular it is just a matter of tweaking the algorithm to ensure that you always have a diverse group of people.

EW: Is this something that you are aware of?

DC: It is something that I am very aware of. I would say I am concerned about it. I understand the concern and the fear...

But I am more concerned that we are going to find out that the public are just not going to donate at all, that's the fear. People think that they're going to be clambering, we will have to build bridges so that we slow them down they are going to be donating so much money towards our work. I think it is actually going to be the opposite and that we are going to have to do a lot of outreach to try and find people who would benefit and see the public good of donating to journalism.

EW: There is a lot of media attention surrounding your organisation right now, but how you are going to maintain that when, say, the interest in your organisation has died down from the media perspective. How will you maintain interest with the community?

DC: We are going to be doing some community organising. This is where it gets interesting right? So, like the San Francisco Commutative campaign that we did over the summer and we raised $2,500 from 74 different people who gave $34 each. If we were to do that again next year, the first thing I would do is go to the League of Women Voters. It's an organisation with a branch in San Francisco and say they have - I am just guessing here - 1,000 members in the bay area, they have a large group of people who would be interested in fact checking for the political adverts and I can go to the League of Women Voters and say, "Hey, can you help go and spread the word about this to." Then they spread the word to their members, and say even 30 of them thought it were a good idea and donated $25 each. That is a decent amount of money right there. That and also social networking and things like that.

EW: Are you going to try and build a relationship with the local media?

DC: Yes, definatly. If there is a pitch that a local newspaper would be interested in running, they have a vested interest in seeing community members donating towards it so they could help spread the word about the pitch.

EW: Can you explain how you monetise Spot.Us?
 
DC: The same way that Kiva.org monetizes their site. If somebody is donating $25 then all of their money goes to where they want it to go, but before they are done with the transaction we also ask that they donate 10% or $2.50 to the nonprofit organization that is Spot.Us. This extra 10% is optional. Kiva.org does the same thing and they found that something close to 90% of people will go ahead and give the extra 10% to the organization.

EW: What inspired you to set up Spot.Us?

DC: A few things. First - I was a freelance journalist for a long time and I know how hard it can be to make it as such. I wanted to create tools that enabled freelancers to do their job easier.

I was also the research assistant for a guy named Jeff Howe who was writing a book on "Crowd sourcing." I was researching for the chapter on Crowd funding and I began to learn about sites like Kiva.org and DonorsChoose.org. These are micro-finance sites for teachers or for people in third world countries. They are hugely successful. I wondered if it would be possible for journalist to also tap into the gift economy, which in America was $300,000 billion last year.

I have worked in citizen journalism in the past. I love it and strongly believe in it - but I also know the limitations of citizen journalism. I wanted to find a way that journalism could be participatory but also stretch to do some of the harder journalism that requires professionals to stick to a story for a longer period of time.

EW: Can you talk me though how you organise your staffers?
 
Spot.Us is not a newsroom. It is a platform or Internet tool. All pitches on Spot.Us are from freelance journalists in the Bay Area. They are not staff reporters for Spot.Us.

EW: How big is your team and how do you contact the editors

DC: I am the only staff person on Spot.Us. The developers and designers are contractors. All the pitches you see on Spot.Us are from independent freelance journalists - and are contractors. We assign an editor to each story - but the editor is just another journalist within our system. Again, Spot.Us is NOT a newsroom or news organization as traditionally understood. We are a platform. Just as YouTube is not a film production company, but they host video, Spot.Us is not a content producing organization, but we host the production of content.

EW: What technology is powering the platform you are using?
 
DC: The site is built with Ruby on Rails. I was thinking about using Drupal but in the end used Ruby on Rails and so far I am very happy with that decision.

The development firm is called Hashrocket. My hosting service is Engine Yard.
 

]]> http://www.editorsweblog.org/analysis/2008/11/can_spotus_maintain_our_attention_and_br.php http://www.editorsweblog.org/analysis/2008/11/can_spotus_maintain_our_attention_and_br.php Analysis investigative journalism journalists launch local US Mon, 24 Nov 2008 09:00:00 +0000 Helium is an online company that describes itself as, "the online spot to learn what you need to know and share what you know." It combines citizen journalism with peer rating in order to provide a plethora of articles on just about any topic.

Helium brings together a system of news and information combined with a place to submit articles. It even has a "marketplace" where publishers can post topics for people to write about - sort of like a publishers à la carte classified space.

It is a place for readers to find articles that interest them, writers to write about topics that they know and understand, publishers to find articles and non-profits to voice their issues.

It is a unique system of sharing content, ideas and knowledge. It will be interesting to see what the future holds for Helium, if the current system will hold up and retain its credibility.

The Editors Weblog interviewed Peter Newton, the VP of business development at Helium.com to get a better idea of how the site works and what their goals are for the future. Newton has worked at Monster.com and The Boston Globe where he was the vice president of advertising.

EW: What is your selection process for articles and writers?

PN: Helium represents the first true meritocracy in the publishing industry. Helium welcomes anyone and everyone to join its community of writers.

We don't select writers; they naturally come to the site and write to areas in which they have an interest (in many cases, a passion) in sharing their knowledge or opinion. Once members join, their work is evaluated by other members though our peer-review rating system.  In essence, Helium brings order to the chaos of user generated content. Its patented peer review rating engine elevates the best quality articles.

After a writer submits an article, he/she is presented with two anonymous articles in the same topic area to rate in an "A versus B" comparison. Through the wisdom of the crowds, the best articles rise to the top, resulting in a rank-ordered list for every topic.

The end result is that the best writers are promoted, recognized and rewarded for their work.

New titles are introduced onto the Helium site through members, partners and directly by Helium staff.

EW: Where do you draw the line between journalist and citizen journalist?  What about between citizen journalist and blogger?

PN: Citizen Journalism is a very awkward term. Quality journalism demands its participants to be objective, ethical and methodical. Research, fact checking and skillful interviewing techniques are critical to the art. It's not obvious that what we are starting to call citizen journalism possesses any of these traits. I'm certain that the Columbia School of Journalism doesn't teach that the art of being a world class journalist is to be in the right place at the right time. Citizen Journalism seems to be migrating to each individual's "15 minutes of fame" and further and further away from journalism. It might be fun to watch - but so were the lions and Christians in the Roman Coliseum.

With that said, Helium is not really concerned with categorizing or labeling different types of writers.  We have created a platform for people to express themselves in writing across a wide variety of topics in a civilized and substantive way, and then have the community sort for quality.

Helium is a site for writers that fills a unique role in the publishing industry. In doing so, we are representing a new classification of online writers.

Our community of members includes professional writers, freelancers, subject matter experts, students and the expert next-door.

We are not attempting to replace investigative journalism or time sensitive reporting. Instead, Helium attracts and produces individuals who have the skill and insight on specific topics that they wish to share with others.

EW: Do you feel that the status of being an "expert" or a "professional journalist" is becoming less important?

PN: No, there will always be a need for professional journalists, especially in covering breaking news or conducting investigative journalism, and Helium is definitely not out to undermine established journalists or copywriters.

Instead, we are trying to expand the ranks of paid writers to include part-time talent that otherwise would be sitting fallow.

Our media solutions product offers newspapers a way for them to supplement what remains of their editorial staff, but is in effect driving down their content-creation costs. We are merely tapping into the notion of "social publishing," in which publishers ask their readership to contribute content.

EW: Do you apply any regulations for topics? style? content? etc...

PN: Yes, Helium has established regulations for topics, style, and acceptable content.

Beyond providing clarity to our members, the community is self moderating. Every new article submitted to Helium is rated by other members. The best content rises to the top. Our members often message each other with advice as to how to improve articles and items that don't fit the standards of the site are removed.

EW: Do you see a shift towards more citizen journalism in news reporting? Both online and print?  How will this affect the future of professional freelancers? Is it going to put a dent in the freelance market?

PN: When you say "news reporting", let's be clear that our focus is not breaking news or conducting investigative journalism.  With that said, there is a growing paradigm shift in content creation; publishers are increasingly sourcing content, not writers. As for how this will impact freelancers no one can say for sure but one thing is for sure-there will always be demand for quality writing.

EW: Can a person make a living from putting material on Helium the same way a freelance gains income?

PN: The short answer is no.  But with that said, there are thousands of Helium members who earn from $40-$100 each month, which is much more than chump change. In fact, some of Helium's highest earning members have made more than $3,000. It really depends on how much members use the site.

Earlier this month, Helium announced upfront payments for all new articles being written by starred writers on Helium.com. This change to Helium's Terms of Service is a move to reward the site's highest quality writers and to promote quality content at Helium.com.  In addition, the company's popular Marketplace product - used by publishers looking for top-notch content for their publications - now offers special access to the site's best writers. The move will improve content for Helium's publishing partners and help ensure that the site's best writers will be seen by those publishers.  

Many web 2.0 companies offer opportunity for incremental income. With these changes at Helium, highly-rated writers will have an opportunity to earn larger sums for sharing their expertise with the Helium community.

"Helium has grown by leaps and bounds these last two years; it has earned the respect of people and writers around the world," said Petra Newman, a 3-star writer on Helium.com "With the sky falling on our economy, Helium has again found a "pièce de résistance" for people who already have a passion for writing. Increasing the earnings for well-written articles is a win-win situation for both Helium and writers."

EW: What newspapers or websites do you work with?    

PN: Currently Helium is working with GateHouse Media's State Journal-Register(SJ-R) in Springfield, Ill. SJ-R recently begun using Helium's "Media Solutions" product to source writers for its op ed section-there are currently over 700 additional papers in the active funnel.

We also provide content for a wide a variety of other newspapers, magazines, online-only sites, etc.

EW: What about your competition? Who are they?

PN: As a producer of content and as a publisher of content, we compete with thousands of companies, yet in most ways, we have no competition.

That said, we really don't see anyone that directly competes with us, in terms of delivering a scalable solution to engage a community to produce high quality content.  

EW: Where do you see yourself in relation to news organizations such as the AP or the New York Times?

PN: The New York Times is the New York Times. Helium is not attempting to create a competitor to breaking news.  

EW: Where does a site like Helium envision itself in the future? How do you grow / expand ?

PN: Helium is rapidly building the world's largest community of writers. We plan to grow and expand the business in a number of ways over the next five years:

• Become the partner of choice to the publishing, non profit and broadcast industries for generating quality content at a low cost, while helping engage their audience in the process.

• Become the content source for any entity needing quality content.

• Expand internationally; international business represents 60% additional market opportunity

• Create a community of micro publishers

]]> http://www.editorsweblog.org/analysis/2008/11/helium_interview_the_solution_to_freelan.php http://www.editorsweblog.org/analysis/2008/11/helium_interview_the_solution_to_freelan.php Analysis citizen journalism Helium Wed, 19 Nov 2008 15:42:45 +0000 Part 1 of our interview with the Editor-in-Chief of the Christian Science Monitor, John Yemma - where we looked at why the CSM is pursing a digital future and how it prepared its readership base - we now look at what is happening inside the CSM itself. Yemma and his team are restructuring the newsroom, its mindset and the technology powering it. This is the cutting edge of news distribution, and Yemma talks us through how it is preparing itself for uncharted territory.

Restructuring the newsroom - rebuilding the engine

The next big step for this revolutionary new "newspaper" model was in the newsroom itself. How does a traditional daily newspaper restructure its newsroom team to prepare itself for the uncharted digital waters ahead? Yemma is overwhelming positive about undertaking the task of remodelling the newsroom, saying, "We essentially get to sit here and take our car engine apart and put it back together. It was an automobile engine that was built for the print world and now we get to take it apart and rebuild it for the web-first world. That is a tremendously exciting prospect because that means instead of having to serve the print master, which has its own production schedule and arbitrary deadline, we free ourselves, and we are therefore able to be much more immediate and relevant online."

Currently the CSM has one staff orientated to producing the print CSM and a small online staff who repurpose the print content for the online edition. Yemma tells the Weblog that the team is organising itself into a "three pronged operation" with a common editorial model - under the editor, managing editor and includes the national, international and photo editors, and foreign and domestic correspondents, made up of about 70 to 80 people - feeding two smaller divisions. These two smaller divisions are the weekly print desk and the website desk, in each case they will have a small production staff. This differentiation between the magazine and the web is vital, "as print has its own needs to produce a good and valuable product" so it needs a minimal but dedicated staff. In the same way, the web has to have a focused staff to keep the site running and up to date. Yemma reports they will have about 10 people each devoted to the web and weekly. For the weekly this involves a team that will build a coherent weekly magazine - working on articles that will need to have a longer shelf life - and the overall look and feel. Similarly the website staffers will have a dedicated team of technical producers who will work on the entry page to optimise it for web traffic.

Yemma says that it has not been necessary to radically change the shape and layout of the newsroom to push through this change as the common editorial pool will be driving content and this remain largely intact. There will likely be some moving of desks to put the weekly staff together and so forth, but nothing radically different.

New technology to aid the change - democratising the web

The CSM is introducing new content management systems to facilitate this move, a print CMS and a new web CMS. This new system will allow the common editorial pool to directly feed both operations and allow the editorial staff to have much more influence over the website. CSM are using K4 CMS for the print edition and is currently closing the deal for a new CMS for the web edition. The new web system according to Yemma will, "democratises the whole operation of the web so non-technical assignment editors with the common editorial pool can update the website directly." Therefore, the majority of the content will feed from the editorial pool but the focused web team will work on the homepage itself.

Retraining for the digital future

This new business model will not only result in a rebuilding of the newsroom, but a rebuilding of staffers. The CSM has already trained its team for multi-media publications and now it is undertaking a programme for its new future. The team are being trained for the new CMS platforms; however, the new system does not require extensive training, as it is a very user-friendly system. CSM is continually training staffers for the web, as "the future is the web. Everybody knows that."  On the weekly, the assignment editors will have to rethink content to make it move "evergreen" and thus hold up for much longer on the shop shelf, and the content will have to be prepared multiple weeks in advance. The CSM is an analytical newspaper so it is already somewhat prepared for this new style of content, but Yemma says, "it is more rethinking than retraining, a magazine mindset is different to a daily mindset."

Managing staffers through uncertain times

It is exciting times at the CSM, but how do you manage staff through these uncertain times. Yemma says, "Be as open as possible about what you are doing. While things are still being developed and you don't want staff to prematurely publicise, you must be careful about you say, as anything you say in a newsroom can get outside of the newsroom. In fact, I would be disappointed if it didn't; being good gossips is part of their job. I would sometimes say things like "If theoretically we were going to have a weekly and no more daily....", the team would laugh, but I can't really say it as I do not want it to show up on a blog or something. I also tried to give them all the information. I tell you, it is much easier to remember your story when you are honest than when you make things up!"

Yemma reports that he worked with the University of Southern California and the Knight Media Digital Centre, and they performed an anonymous survey of staff. As a result, the staff were able to freely express their opinions about the changes without fear of it damaging their career. The team at USC and Knight compiled all the results and gave this to management, so they could see exactly how their staff were feeling. Yemma reports that the feedback was, "appropriately sceptical, but not overly. Again, I would be disappointed in journalists if they weren't sceptical. I would not expect everyone to be completely on board, but they appear to be largely on board."

Yemma says that that the combination of the town hall meetings, sitting down and talking with the different departments, and the anonymous survey are all necessary when managing a team through change.

Staff sackings

Yemma admits that, like many US newspapers, the CSM will be forced to let staff go. Yemma expects to reduce staffing levels by between 10% and 15%, which translates to 10 to 15 people.

Yemma told the Weblog that the staff cuts will take place in summer of next year and the time between now and then Yemma is publicising these staff cuts to the team so that hopefully levels may be reduced organically with people naturally looking for other jobs on hearing this news. Yemma admits that this will only get them part of the way there with the economy being what it is currently. Yemma is also working closely with the Human Resources department and they plan to offer a redundancy package, outplacement assistance and counselling.

The future

Looking at the radical change that the CSM is pursuing, one cannot help but feel that this type of radical restructuring is exactly the type of thinking what will pull the news industry out of its current slump. The media needs newspapers like the CSM to pursue these new strategies, as the industry has evolved very little in the past 100 years and it needs to start taking some radical risks to ready itself for a radically different future. Whether this model will prove successful, time and the market will only tell; but it is undoubtedly a brave and exciting undertaking.
 

]]> http://www.editorsweblog.org/analysis/2008/11/christian_science_monitor_interview_part_1.php http://www.editorsweblog.org/analysis/2008/11/christian_science_monitor_interview_part_1.php Analysis content management system newsroom management online-only technology US Wed, 19 Nov 2008 15:03:46 +0000 Pulitzer prize winning Christian Science Monitor has bravely announced that it is ending its daily print format and going fully digital: it will now only print a weekly "magazine" edition. The Editors Weblog caught up with the Editor-in-Chief of the Christian Science Monitor, John Yemma, and we discussed the thinking behind this move and how on earth a nationally distributed newspaper completely restructures itself for a digital future.

This story has been broken down into two parts. Part 1 focuses on why the CSM took this step and its initial steps down this path. Part 2 looks at the nuts and bolts: restructuring the newsroom, retraining, and managing staff through change.

The CSM's decision has sparked the inevitable debate about whether this is the beginning of the end for daily printed newspapers, a debate which will run and run in the years to come. However, the peculiar nature of the CSM's subsidised business model, its relatively small print distribution run and international readership base, make it difficult to draw any firm conclusions on industry trends from this move. Nevertheless, many in the industry will be watching closely to see how the CSM manages this move and whether it proves successful or not. If the CSM is successful, then this may lead to other newspapers pursuing this business model, but these papers will have to have a distinctive and loyal readership like the CSM if they have any hope of being successful.

Why the move away from print?

Yemma (left) states that there are two main reasons behind the CSM's controversial decision to move away from the daily print model. Firstly, the CSM's publishers, "saw the writing on the wall, they knew that the Internet user patterns and reader preferences and so forth were changing the business model of print. Print was becoming increasingly untenable, especially for the Monitor, which has an international audience. We just don't have enough reach with our print product, but we have great reach with our web product. That's not uncommon in the world of publishing right now to come to that conclusion, but for the Monitor we were able to make the change a little faster, because the Christian Science church wanted to move away from subsidising the Monitor within about three to five years."

The CSM is subsidised by the Christian Science church, with the church contributing approximately 50% ($13 million) of the newspapers revenue.  The newspaper itself makes about $12.5 million in terms of print advertising, circulation, web revenue and syndication. Therefore, the publishers of the CSM felt that, secondly, this level of subsidisation could not continue forever, so the team decided to look at the newspapers various options.

How the move to digital began - where to begin?

Two years ago the CSM convened a task force to look at the possibility of dropping its daily print edition. The newspaper worked at it from all angles; from prototyping to financial analysis, and working with a consultant (newspaper consultant Chris Urban), marketing group (Kadence Associates - who organised focus groups and surveys), and a PR company (Shift Communications - who handled assisted the company in communicating this move). A former editor of the Christian Science Monitor, John Hughes, and newspaper consultant, Chris Urban, headed up this task force.

Surveying the core readership base - will they buy it?

Given the nature of the CSM and its relatively small daily print run, international appeal as a Christian newspaper and its worldwide reputation, the reasoning behind this move - no matter the financial calculations and industry trends - is sound. However, if the core CSM readership did not largely support the change, then all bets would be off. The CSM surveyed its core loyal readership base, taking sample groups to sound out their response. Yemma states that the CSM was most concerned with converting this core group as quickly as possible to reading the newspaper in a new way. Its focus groups revealed that 50% welcomed the idea of decreasing the frequency of the CSM and that of the 50% who were "on the fence" only half of these wanted to preserve it as it is now.

Once the decision to drop the daily print edition was announced, the CSM had a customer service team field all calls and emails about the decision from readers, which Yemma receives a daily report on. The accumulative report of this over the past few weeks is consistently running at just 14% negative. 35% are asking questions about this new model will work, such as price and so forth, with the rest being positive. Yemma feels the CSM has got a, "pretty good response. We expected worse."

Yemma is clear that the most important thing for them to find out is how many people will convert from buying the daily newspaper to the weekly magazine. This will not be known until the new format is marketed in the spring, and they begin selling the weekly in April. The CSM's marketing estimate is that they can covert about 80% of the people currently buying the daily to take up the weekly model. On this, Yemma says, "that is the best we can do at the moment without having perfect knowledge of the future."

Communicating with your reader

On the CSM website currently there is a web cast featuring John Yemma and the Managing Publishing, John Wells. Here they talk over the various changes and why they have come about for their reader. The site also has an in depth editorial on the changes ahead for the venerated newspaper.

"The Web is not just a paperless publishing medium, it is a totally new way of telling stories"

The move to a web focused future will, "unshackle the newsroom from print."  Yemma says "We will get to see what we can do online in a way that we have never been able to do before. I really believe that journalism in is the infancy of story telling online and that online story telling is about interactivity. I expect us to look more at intelligently moderated user generated content, crowd sourcing, and expanding the reach of CSM journalism.  We can look more at speaking to our readers, and asking them to send us their images and stories of the events hitting the headlines, and thus expand our eyes and ears. There is a non-linear way of telling stories on the web that I think has to be developed by journalists who want their stories to be told in the most appropriate way for the medium."

Yemma goes on to say, "The Web is not just a paperless publishing medium: it is a totally new way of telling stories. We can really start using the web for what it is really all about, which is this three dimensional medium getting information and providing it at whatever level you can convey it."

Part 2 - In our next article on the CSM, the Weblog talks to Yemma about reorganising the team and the newsroom for a weekly magazine and web future, retraining, and staff cuts.

]]> http://www.editorsweblog.org/analysis/2008/11/christian_science_monitor_interview_part.php http://www.editorsweblog.org/analysis/2008/11/christian_science_monitor_interview_part.php Analysis newsroom management online-only US Wed, 19 Nov 2008 14:41:10 +0000 yesterday's article about newspaper integration and aggregation, the Editors Weblog continues its interview with Ian Fernandes, head of the Digital Division at Nation Media Group (NMG). Today, we look at its new social media platform, mobile classifieds and cross-promotion.

Social media and the Daily Nation - Who wants to be famous?

The NMG has been looking at how to get their readers more involved with the company's activities. Fernandes says, "We are taking a lot of knowledge from what we see happening abroad and from being in the entertainment industry with radio and television. From this, we are noticing that the younger generation are spending more time on Facebook or MySpace than watching television. So we are starting our own social website which will be launched before the end of the year." The name of the site has been under wraps, but Fernandes exclusively revealed to the Editors Weblog that it will be called Zuqka, and the style of the site will be a mixture of Facebook and citizen journalism.

NMG receive pictures, video clips, and songs from readers, listeners and viewers from across its various platforms and it is unable to use it all as there is only so much content they can carry. Users of this new site will be able to share this content with other subscribers and who will then be able to vote on how good or bad it is. The best of this content will be used on NMG's mainstream media platforms. Fernandes says, "We are killing two birds with one stone. Firstly, we are using content that we couldn't use before and, secondly, we are giving people the chance to be famous. A lot of Kenyans want to be famous but there is no chance to be. For example, you can send in a song and if the site users vote for it and it gets in the Top Ten of songs on the site, it will then be played on NMG's Easy FM radio station. In the same way, the top ten blogs on the site will be put in the Saturday newspaper. Whatever topics are being discussed on the blogs and pictures being sent in and so forth, will be shown on a TV magazine programme."

NMG are also going to introduce a platform called Events whereby you can see what is happening in terms of concerts and so forth in Kenya. Through this portal your network of friends on the site can see what you are attending and you can send details of the, for example, concert, to your circle of friends and invite them to come along.

NMG are in the final stages of putting the site together, with the design template scheduled to be completed by the end of this month. Once Broadband is introduced to Kenya (scheduled for next year, please see yesterday's article) sites such as this will have a real opportunity to take off. Fernandes reports, "We want to inform people that there is a lot more you can do with the Internet."  The site is set to be launched at the end of November, and a newspaper pullout also will be unveiled at the same time under the same Zuqka brand name. This pullout will be driven by content from the site.

Fernandes say, "We are at an advantage in terms of tapping into social media as we have all the other platforms within the NMG to drive it. Just telling a user that they can send a video or audio and share it with their friends is not good enough. With the NMG site, the user could get in the newspaper or on TV, this will be the selling factor."

Fernandes goes on to say, "Media has changed. The editor used to select what we saw and so forth whereas today it is the subscriber who chooses. By allowing subscribers to contribute to your product you can also test to see what is the big story... Getting your readership involved by sending in content to you is so important."

Mobile news ahead of online site

With Internet connectivity being so slow, mobile usage in Kenya is significantly higher than internet usae, with four out of every five Kenyans having a mobile phone. To explot this usage, the Daily Nation website also has a Wapsite, providing readers with a mobile web version of the newspaper. Customers who are looking for Daily Nation content on their phone are directed to the Mobile version of the news site.

The Daily Nation mobile site sends breaking news alerts, sports alerts, religious phrases, and horoscopes to subscribers. Furthermore, in the coming months, NMG is looking to introduce video news alerts for mobile phones via MMS or video content.

Classifieds through mobile

The company is also looking at the classified platform whereby if, for example, you are looking for a red BMW and you are willing to pay 200,000 shillings you will be able to punch the details into your phone and this data then links to the newspaper classified database. The relevant seller details will then be sent to your mobile phone. Once again, the slow Internet connection has resulted in the online classified section being underused, this should change next year. Fernandes predicts that once broadband hits Kenya, "we will see an explosion in Internet usage and we want to be ready for that."

Who wants to be a millionaire?

A key target of the newly established digital division is the monetisation of the various platforms within NMG, it seeks to pursue this by linking its platforms and cross promoting. Fernandes told the Weblog that every Tuesday on NTV (NMG's TV channel) there is a quiz show and viewers send in their answers by SMS, the winner is the person who sends in the most correct answers fastest. The winner of the show wins 1,000 shillings. This show is being cross-promoted across all of NMG's brands and has proved a hit with Kenyans. Fernandes explains the popularity of the show, "Kenya is probably one of the few countries where the "Who wants to be a millionaire" format did not work, not because people did not find the show interesting but because they were too shy to go on TV and look stupid if they did not know the answer. With this format Kenyans can play along from the comfort of their own home and no one knows if you get an answer right or wrong or what you look like."

Secret of NMG's success

Looking at all the various changes and innovations that the NMG has introduced, and is looking to introduce, it is clearly at the cutting edge of innovation within the newspaper and media industry. The cross-promotion across its platforms and the integration of not just the newsrooms but also the content is particularly notable. The Zuqka site looks set to be a success and the vision behind it is exciting, it should generate a real buzz in Kenya and around the NMG brand. Furthermore, it will also attract the key youth readership and create loyalty. Fernandes says, "Our philosophy is that the world is changing and we need to give our customers what they want when they want it and in the way they want it." This seems to be why NMG is so successful, the company knows and understands its readers, and anticipates what they want before they even want it

See also:

Kenyan Media Part 1: Is newsroom integration possible for media conglomerates

]]> http://www.editorsweblog.org/analysis/2008/11/kenyan_media_part_2_exploiting_social_me.php http://www.editorsweblog.org/analysis/2008/11/kenyan_media_part_2_exploiting_social_me.php Analysis Africa mobile social networks Fri, 14 Nov 2008 16:28:37 +0000 Daily Nation newspaper is in an advantageous position in the African market in that it is part of the largest media conglomerate in Central and Eastern Africa, the Nation Media Group (NMG). The Nation Media Group not only runs newspapers, but also TV stations, mobile platforms, websites and radio across Kenya, Tanzania and Uganda. Furthermore, the introduction of three undersea fibre optic cables next year will bring broadband to Kenya and significantly change the market. These advances in technology and the large footprint of this media conglomerate brings with it unique opportunities but also unique problems for the Daily Nation.

The Editors Weblog spoke to Ian Fernandes, head of Nation Media Group's Digital Division about aggregation, integration and its plans to become a major African online news service. Before heading the Digital Division, Fernandes worked for thirteen years in broadcasting and five years in newspapers.

"Tremendous growth" for Kenya?

The Daily Nation currently faces challenges with its online division due to the lack of Internet reliability in Kenya. The introduction of broadband is widely expected to result in significant growth in the online and telecommunications market in Kenya. Richard Bell, the chief executive officer of East Africa Capital Partners, a Nairobi-based venture capital group, said when talking about the broadband introduction to Kenya, "We have bet the farm on the fact that East Africa is going to see tremendous growth... We're looking for Africa's next Google."

Unique advantages and disadvantages

The Nation Media Group is preparing itself for  broadband by integrating its news platforms. From one office in Nairobi the NMG runs five print titles, two radio stations, a television station, and the recently created Digital Division, which Fernandes heads up. The goal of integration is to, "take the content from all these brands and to make that content available on converged platforms, meaning the mobile and online platforms. Whereas other newspapers have had to invest in technology for their online editions, for us it was already existing, so all we had to do is, for example, link a Barack Obama story that we have in our print publication to what our broadcast team has done and 'voila' we have a fully multi-media website. We skipped what a lot of newspapers are actually going through today." Fernandes goes on to say, "We are giving our customers the opportunity to chose how he or she wants to view their media." Therefore, if one looks on the Daily Nation website, one can see content from the online team, but also from the broadcasting and print team within NMG as well.

One big basket of content

NMG recently introduced a new content management system called CoreMedia. With this new system, "if we are looking at the content of three of our newspapers and we see that the top story on the TV station is a piece about Barack Obama then we do not have to go and physically place that story on all of the three editions, it automatically picks it up as they are resident in a common database. We have one big basket into which everyone is throwing their content and then the online editors decide to pick what is relevant for their particular portal and it can be done at the click of a button."

Integration across print, TV and radio

In terms of convergence and integration, this is as far as NMG has gone. In terms of newsgathering, each brand still has its own newsroom, and each newsroom goes out and pursues an event individually. However, with the introduction of the new content management system, NMG is now looking at newsroom convergence. Therefore, instead of sending eight different teams to cover one particular event from each angle be it TV or radio, they are looking to pull them all together and have one multi-media team go and cover an event. This would consist of a reporter, cameraman and photographer reporting the story and then placing it in the CoreMedia "basket" of content. The various brands at NMG can then take that content and repackage it so it is suitable to its relevant market.

Problems of size

This is obviously a far more efficient way for NMG to cover a news event, but NMG faces a specific problem with regard the integration of publishing, ie, publishing to multiple platforms from one piece of software. Due to the sheer size of NMG, they have been unable to find suitable software that can carry all their content and efficiently manage it. Fernandes reports that "there is not any software that exists in the world today that can manage the process, because there are very few organisations like us, who need such a service.  The Times of London's video content is from the Times of London, but on the Daily Nation web edition the video content comes from NTV - the NMG's TV station -, which has its own unique brand. That is where the difference is." Fernandes and his team are examining various technologies on the market and reports "newspapers have software that integrates the ability to manage their online content, and with that newspaper companies are looking at getting video as part of that content, which is something they haven't done before. So the technology is still very much at the development stage whereby they are using video content that is suitable for their website and we need to look at video at a higher quality level."  

Aggregation site to challenge international players

The Nation Media Group is also readying itself for this new advancement and has built a news aggregator portal called nationafrica.com. nationafrica.com pulls together all the news from across the Nation Media Group's many platforms. Fernandes reports, "Our vision is to be the media of Africa for Africa. It would be wrong to think we could have newspapers and TV stations all over Africa, but online is the perfect platform." The timing of the launch of this site is significant, if nationafrica.com can establish itself quickly enough in the market, it has the potential to become the dominant force in the aggregator arena in Africa. The players in the market who have their strategies in place for when broadband hits Kenya will be at a marked advantage for establishing their brand in the market.

Fernandes reports that they are expecting the site to grow from just being a portal focusing on the Central and East African region - NMG have three newspapers in Tanzania and a newspaper and TV station in Uganda - to beyond its current reach. NMG have correspondents in 18 African countries providing content on a daily basis, it plans to train and equip these same journalists with "not just note books and pens, but cameras and video cameras" and they will be able to load this content directly onto the NMG system. NMG is in a unique position to challenge the other media conglomerates operating in Africa who have bureaus and correspondents all over Africa, such as the BBC. Fernandes states that this portal is vital to Africa as the international broadcasters like the BBC and CNN tend to focus on the "doom and gloom stories about Africa."

The future
 
NMG has undoubtedly been at an advantage with the expansion of online media due to the fact that it is not just a newspaper company, but the fact that it is not a newspaper company creates challenges for the firm in terms of efficiency for its business model. The challenge of streamlining the publication platforms for an organisation of NMG's size is a significant mountain to climb. Technology is rapidly coming on stream that will aid this process, but could it result in the various NMG brands loosing their identity in the drive for efficiency? This is something that NMG will have to consider as the brand's popularity is in no small part due to its ability to tap into the domestic market.

The future looks bright for this media conglomerate and its move to challenge the international players in the market such as the BBC is a bold and brave move that it needed to take to keep NMG at the heart of the Central and Eastern African market.

Part 2 - In tomorrow's article, social media, the Daily Nation and the search for fame, and why the "Who wants to be a millionaire" format failed in Kenya and how NMG adapted it to the mobile market.

Source: AllAfrica.com
 

]]> http://www.editorsweblog.org/analysis/2008/11/integration_challenges_for_media_conglom.php http://www.editorsweblog.org/analysis/2008/11/integration_challenges_for_media_conglom.php Analysis Africa aggregation content management system integration technology Thu, 13 Nov 2008 13:07:45 +0000
It is difficult to foresee which technology will become the default application. A strong position is held by e-ink mounted devices that companies like Sony, PlasticLogic, iRex and content provider Amazon have embraced. Their e-readers progress from one version to another, often within a matter of months, with relevant but not revolutionary improvements. They boast splendid daylight readability and prolonged battery life, but remain black-and-white, static (no streaming) and cannot impress with their interfaces.

And the competition is gearing up from two sides. On the one hand even more advanced technologies are presently being lab-tested, such as electro-wetting (using thin liquid layers which can be manipulated with an electric charge) and OLED (using clusters of organic, light emitting diodes). These promise even more advantages - full colour, video, and foldability - surpassing the crucial black-and-white limitation that disadvantages publishers today. On the other hand, there is the revival of the 'classical' flatscreen LCD display, built into a new generation of mini-pc's (or ultra mobile PC's - UMPCs). These slim, lightweight, powerful and cheap devices finally close the gap between the PDA and the bulky laptop with a medium size, versatile handbag PC, ideal for people on the move. Frontrunner ASUS hit the mother load with its EEE series, and meanwhile has many followers in the competitive hardware sector.

The final verdict is as always in the hands of the consumer. Which tool will become the preferred 'universal mobile reading device'? First of all, size, price and nice determine the choice. Whichever technology is built in, the device must gently fit in everybody's travel outfit, be not too expensive and have a certain show-off value. Second, features are key. Connectivity, ease of navigation, customisation options - the mobile reader demands instant performance. And for the moment, easy access to an array of content also plays an important role: Amazon plays that card very cleverly.

At this point, the UMPC seems to have the advantage, with the e-ink based e-readers left behind being too limited and too expensive. Some manufacturers work in the direction of low cost hybrid solutions. The OLPC consortium (which stands for One Laptop Per Child) for instance has announced the XO-2 for early 2010, with a dual-mode display featuring a technology to 'freeze' the LCD screen to maximise readability in full sunlight, so far the most important e-ink selling point.

Besides the choice of hardware, software standardisation will determine how we will be reading our future electronic newspapers. In these early e-reader days, many players try to lock-in their customers in proprietary solutions: Amazon connecting the Kindle to its own portal, iRex with its distribution platform, operators like Orange and Telecom Italia with dedicated hard ware and software: a seemingly attractive business model in the short term, but a serious handicap for widespread adoption of the technology. A major step forward is the introduction of the epub format, adopted by a growing number of larger publishers that could become a de facto standard allowing various content sources to be read, customised and transferred across e-readers from most manufacturers. Anything goes on any e-device: we move in that direction, and newspapers should have their offerings ready for it.

Director of the Euorpean Centre for Digital Communications and long-time journalist, Jan Bierhoff is currently conducting studies on e-reader technology and the consumer trends that will define their use. 

]]> http://www.editorsweblog.org/analysis/2008/11/the_future_of_ereaders_part_1_the_techno.php http://www.editorsweblog.org/analysis/2008/11/the_future_of_ereaders_part_1_the_techno.php Analysis Thu, 13 Nov 2008 11:48:12 +0000 Editors Weblog has been following the debate, beginning with an interview with the Managing Editor of the Financial Times, Daniel Bogler, who highlighted the problem of the media "fanning the flames" of the crisis. Is the media responsible, or are these accusations merely a knee-jerk reaction?

Danny Schechter is a respected investigative journalist and the author of Plunder, a searing indictment of the modern banking system, the role of government in finance, and the greed-is-good mentality. Schechter's book was published one week before the collapse of Lehman Brothers on the 1st of September, and it examines the very problems that were about to unfold. The Editors Weblog spoke to Schechter about the media's failure, the ethics of advertising, responsible journalism, and the cult of the CEO.

Two key failures

Schechter believes that there were two key areas where the media failed. He says that there was little or no examination into the new breed of exotic financial products that caused many of the problems, such as CDO's, and that the media ignored the warnings from community housing organisations of the predatory lending practises in some of America's poorest communities. "This was a big media failure, we were not warned about it" says Schechter. If Schechter's assertion is correct, why did the media fail to fulfil its role? Newspapers, and the media in general, are supposed to be the fourth estate, a watchdog for citizens. Is it a lack of knowledge on the workings of high finance or has the media lost its way and become part of the problem?

Why did the media fail in its early warning role?

Schechter believes that the media failed in its role because of vested interests. He points out that one of the key sources of revenue for newspapers is real estate advertising in weekend supplements and classifieds, as well as advertisements for credit card and refinancing companies. As a result, he argues there is a connection between the real estate and newspaper industry, their future and success are intertwined. Schechter says, "The newspaper industry is the marketing arm of the real estate industry. In some cities you actually had newspapers getting a piece of the action of sales through the ads that they generated. So they were actually part of the corruption of this whole relationship. So of course there was little real scrutiny about what was actually happening in the neighbourhoods where houses were flipping, where people who couldn't afford to buy houses were buying them with bogus mortgages. Newspapers were making money on the sales of these homes."

Schechter argues that after the dot.com bubble burst back in 2000, all the advertisements from these new emerging businesses stopped, so the $3 billion in lost advertising revenue for the media industry had to be found somewhere. Schechter puts forth that credit card companies and refinancing firms stepped into the gap. He points out that the majority of people do not automatically spend money that they don't have, but it was marketed to them through the media in advertising and life-style supplements. Most of the money that the media makes in advertising is in the last quarter in the run up to Christmas, newspapers run articles on the best presents to buy, and so forth, all of it driving a concept of "buy and shop" which "stimulates consumption." Schechter says, "for me, on the consumer front newspaper's are a marketing instrument and on the investment front it's a confidence building instrument. The media was part of this whole sales machine, and it happened at the same time that newspapers were cutting back on investigative reporting, and ironically expanding business news targeted at the business world; not at the general public, not on the economy and how it affects you and me."

Has financial journalism lost its teeth?

Another criticism levelled at business reporters is that they are too close to Wall Street and the City, and have too much respect for the institutions they are supposed to be examining. John Friedman of MarketWatch was at the press conference announcing the Bank of America's acquisition of Merrill Lynch and wrote, "the media were so polite and deferential to the two CEOs; they behaved as if the press conference were a victory lap for the financial services industry." Schechter believes that "business men are seen as heroes" and it's all part of the "cult of masters of the universe"; he cites the endless sycophantic articles about Bill Gates of MicroSoft and Richard Branson of Virgin. He argues that there is a kind of "cultural embedding, as financial journalists cover business, they become part of the scene, they identify with the players, go to the parties, they are increasingly in a world of fewer and fewer people that is cut off from the mainstream of American life." He believes that many financial journalists want to be like these Masters of the Universe that they write about every day.

Schechter also says that there is no real pressure at the top of media organisations to thoroughly investigate these companies. Thee reason being that they would be investigating their advertisers. As a result, there is no impetus behind financial reporting, no push for the truth and the heart of the story, not enough cynicism.

Furthermore, with the advent of multi-platform publishing and shrinking newsrooms, journalists are frequently, "fireman, going from one fire to the next. When you are doing that, there is very little time for reflective analytical reporting."

Where is the counter-narrative?

During an interview recently on the Editors Weblog, the FT's Managing Editor Daniel Bogler said, "It's unfortunate that the financial literacy and understanding of how things work in the City and of basic accounting and so on, is actually very thin in financial journalism." Schechter agrees with Bogler's point saying, "You have people who are not really very well educated covering these issues. Hence they go to a briefing and a company gives them a story, and they don't really have a counter-narrative."

Reviewing his argument, Schechter's assessment of the media is damning indeed; but it is not unilateral. Schechter points out that many newspapers and bloggers are asking the right questions and searching for the truth in this financial crisis. He cites the UK's Telegraph and Guardian newspapers, saying they "have been way ahead. I find the coverage of the British media better, and increasingly much more critical of what is happening."
 
Omission and Commission

Looking back over the rapid collapse of the world's financial markets, and the uncertainty ahead, Schechter says it is, "a financial system failure, a regulatory failure and a media failure. Everyone is willing to talk about the first two, but they are not willing to discuss the last one. We are all in this. It's a media failure of omission and commission."
 

]]> http://www.editorsweblog.org/analysis/2008/11/financial_crisis_a_media_failure.php http://www.editorsweblog.org/analysis/2008/11/financial_crisis_a_media_failure.php Analysis advertising business news ethics Fri, 07 Nov 2008 11:15:28 +0000 White House, a nation is celebrating President-elect Barack Obama's historic election win as a victory for a son of their country. 47-year-old Obama's father was born in Kenya and the celebrations following his win are ongoing from the streets of Nairobi to the village of Kogelo where Obama's grandmother still lives. Reflecting the importance of his victory, President Kibaki has declared a public holiday in Kenya to celebrate. The Kenyan media has reported every twist and turn of this nail-biting campaign, and its newspapers have covered this story on a scale never before seen for a US election.

The Editors Weblog spoke to Ian Fernandes, the head of Nation Media's Digital Division, about how Kenya's leading newspaper, the Daily Nation, followed the campaign, its importance to Kenya and the newspaper's future coverage of the USA.

Fernandes begins by saying that this election has captured the imagination of the entire country: "it has dominated the headlines for the past couple of weeks...the fact that someone who has his roots in Kenya can actually end up becoming the President of the United States." As victory was declared, inhabitants of Kogelo began singing "Jakogelo Yiengo Piny", which translates to "the one from Kogelo shakes the world".

Coverage online

From just a quick glance at the home page of the Daily Nation online edition, it is clear how important this election has been to Kenyans. The front page is dominated by a picture of President elect Barack Obama and his family taking to the stage for his post-victory speech under the headline "Win brings pride to Kenyan diaspora", with a lead article discussing the impact this victory has had on Kenyans across the USA. Feeder articles follow, as do photos of the election night and video footage from the Nation Media Group's NTV channel. Under the toolbar is a link for dedicated coverage, including the campaign, Obama's victory and the reaction in Kenya and the US.

The Daily Nation has an advantage on many news organisations in that it is part of media conglomerate, Nation Media Group, and one of the branches of this modern news organisations is a TV station: footage from the station has been an important edition to the Daily Nation's coverage.

Telling the story from a Kenyan perspective

Fernandes reports that the country and, in particular the village of Kogelo, has been inundated by news teams from across the globe. Expanding on this point, Fernandes says that most of these correspondents are based in London and only arrived in the country after the story had unfolded and thus found it difficult to cover it comprehensively, whereas the Nation's reporters were on the ground from the get go. The Daily Nation felt it was important to tell the story of Obama's campaign and victory from a Kenyan perspective, for example, the video footage section on the web edition not only includes Obama's speeches and footage of American reactions, there is also extensive coverage of the celebrations in Kenya following the result and reactions from Kenyan politicians. The small village of Kogelo in Western Kenya was at the heart of the Daily Nation's coverage and the site features interviews with Obama's grandmother and other members of his family who have had to rapidly get used to the media spotlight.

Increased resources, and now he has won?

During the campaign the Daily Nation had three reporters in the United States. Fernandes explains, "I think in order for us to be relevant - and just like foreign media houses having a presence in Kenya during the election - we decided that we should actually have our journalists in the USA, one following the McCain trail and one following the Obama trail, to know and to tell the story with a Kenyan perspective."

The newly elected US President will continue to be of interest to Kenyan citizens and Fernandes reports that the newspaper is considering maintaining a permanent presence in the US in the form of a full-time reporter or "at least a correspondent". He also confirms that the USA will now garner more attention from the Kenyan media, as citizens will want reports on how the new president is progressing.

Readership spike

Fernandes reports that 50% of the Daily Nations' readership is from the Kenyan diasporas across the USA and Europe.  The Daily Nation average 45,000 - 50,000 visits a day but it picked to about 90,000 visits on 4th November. The Daily Nation's coverage of an election thousands of miles away not only managed to cater to the audience at home, but also generated traffic from Kenyans located across the globe who sought a trusted name for the story of how a son of Kenya won the election to run the most powerful country in the world.

]]> http://www.editorsweblog.org/analysis/2008/11/kenya_covering_the_election_of_barack_ob.php http://www.editorsweblog.org/analysis/2008/11/kenya_covering_the_election_of_barack_ob.php Analysis Africa election Obama US Wed, 05 Nov 2008 18:33:21 +0000 Associated Press. The Associated Press's communications team have never been so in demand, and the venerated news agency is moving dangerously close to becoming the story rather than being the one that writes about it.

The Editors Weblog spoke to Tom Brettingen, Chief Revenue Officer and Senior Vice President, Sales and Marketing at the AP, to discuss bad publicity, editorial content, price structure, and editorial cuts at the agency.

EW: Have you been surprised at the reaction to the price structure changes?

TB: "Generally, and for most of the industry, what we were offering was much more content for less money and a broader license to use it. We expected people to be happy, and most people were happy, the people you are seeing in the news were people, as the economic situation got worse, who were expecting larger decreases in their rates."

EW: Why were these changes necessary?

TB: "In the beginning, the goal was not drastic rate cuts, it was more about content. We wanted to help newspapers find the content that was specifically right for them in their markets and keep rates flat in doing that. We did all the work to devise the specifics and as these discussions went on the situation in the market became a lot worse and the global economy got worse. So, now the pricing and packaging that we started off with has run into this buzz of newspaper challenges and general economic challenges and that's why you find today all the stuff in the news about us"

EW: Is the AP having the same financial difficulties as the rest of the industry?

TB: "If our customers, who are generally ad supported, are hurt by the challenges that all newspapers are facing, compounded by the global economy, then of course it affects us as well"

EW: Looking back, would you have done anything differently with regard implementing the price structure changes? Do you think communication was an issue?

TB: "Some of the clients found the new packaging unnecessarily complicated. We created one level that contained all of the Breaking News, and then separate to this we had additional levels, Premium vertical segments, such as Sports, Business, Lifestyle, Entertainment and Analysis. Our thinking was "Breaking News" would satisfy a lot of customers, but some of our clients with more specialized newspapers might want to buy additional sports and business. Breaking News did have a huge amount of sports and business, but some of it was separated into Premium categories, so only those newspapers that wanted it needed to buy it."

"If we had foreseen how much more difficult the economic situation was going to get, we probably would have jumped ahead farther and skipped some of the intermediate steps. Things were not great 2 years ago, but they weren't nearly as bad as they are now.

"I am sure that (sic: communication) was part of it.... We were making this brand new separation from Breaking News, which on its face seems straightforward enough. However, say you are looking at Sports; you get the baseball results and match report, but what about analysis and sidebars? We had that planned, but we didn't have it live in the new web platform, so newspapers hearing from us couldn't go immediately to the website and see what we were talking about."

"If we'd had more time to announce it so that we could have finished the programming so that the distinctions between Breaking News and Premium would be clearer.... yeah, we could have timed that better. We were racing to get the program built and explained so people could make their choices in time for 2009. Newspapers didn't have the ability to see the differences to Breaking and Premium, and that would be something we could have done better.

"There was a huge amount of communication, it just wasn't necessarily what everyone wanted to hear"

EW: What was AP's reaction to the business-wide and economic crisis?

TB: "Last week, as the economic situation worsened and newspapers wanted a further reduction in their pricings from us, we did two things, for the small percentages of newspapers that saw a price increase in 2009, that was called off, and then we decided to abandon the two tier model. We made it part of one package, so premium is available to everyone."

EW: What is in the future for the AP?

TB: "We are undertaking a major review of what we need to do beyond changes in 2009. That will be a wide-ranging review. There are some benefits to membership of the AP, you vote for the board, you have an ownership stake; however, maybe some newspapers would prefer to not support the co-op to that level. Maybe some newspapers would prefer to be a more straightforward customer and buy a small content package for less money. That will be something that we will be examining."

EW: Do you expect to increase prices after 2009 for US newspapers?

TB: "Unless something miraculous happens and turns things around, if newspapers get to where they need to go with much more success on the web, that is theoretically possible. But no, I don't see any rate increases in the foreseeable future."

EW: Why has the AP changed its tone in some AP copy? Some of AP's content is now quite opinionated, are you moving away from neutral ground?

TB: "It's an area that can be debated, but we are certainly not moving from a neutral position. We remain committedly neutral, but that doesn't necessarily mean you can't have a voice, it's a more distinctive voice. It's a different voice to that which we may have had on some of our content in the past, but there is no leaving the neutral middle ground in terms of political leanings. We are providing value to the reader, we don't go to the consumer of course: we're a wholesaler. However, if we don't interest the reader, our customers aren't going to find that much value in our content. It's not a decision to be outrageous, or voicing off... it was an incremental change to be a little more distinctive in the market place."

EW: Does the AP have any new projects or innovations in the pipeline?

TB: "If we're not going to have all the revenue that we've had in the past from US newspapers and, more than likely, a few US broadcasters, we need to replace that revenue. We have several initiatives to help us do that, and they will be in content areas. Any more detail would be premature at this stage."

EW: Do you expect staff cuts at AP? If so, can you confirm that these will not happen in editorial?

TB: "Its clearly a company where the expense is largely people, if you're going to reduce expenses, you've got to look there. We need to be sure that the cuts are done very carefully because damaging the product and damaging the quality of the product starts a spiral that we clearly have no intention of starting.

"There is no decision on not cutting editorial, but depending on the levels of cuts that is required, its unlikely that you could do that entirely without looking at where the majority of our expenses lie, which is news staffing"

EW: What do you see in the future for newspapers? What do you think they need to do to their business models?

TB: "If I had the secret potion I would get very wealthy in a hurry. There are lots of good ideas floating round out there and they almost all revolve around targeting users with information, content and services, not expecting a single product - be it print or web - to be fully satisfying to everybody you want to reach in your market. A lot of customization and niche kinds of products are the things on most peoples minds."

See also:

Exploring the content sharing model: Is this the future of the US newspaper industry?
Opinion: Is the AP threatening its own future?
US: AP suspends rate hike
US: More newspapers to drop AP
US: Tribune Co. to drop AP

]]> http://www.editorsweblog.org/analysis/2008/10/ap_interview_editorial_direction_the_fut.php http://www.editorsweblog.org/analysis/2008/10/ap_interview_editorial_direction_the_fut.php Analysis Associated Press editorial direction newsroom management US Thu, 30 Oct 2008 15:01:21 +0000 recent changes at AP. The most recent announcement came from five papers in the Tri-State area of the US last week.  

Content sharing deals vary and although many are just starting, a group of three papers in Florida - the Sun Sentinel, Palm Beach Post and Miami Herald - started content sharing about three months ago.  However, there is one group of five papers in New Hampshire who have had an agreement in place for the past 15 years.

In an effort to understand the inner workings of content sharing, how it will affect the future of newspapers and journalism, and if these deals are related to AP's actions, the Editors Weblog spoke with Dave Solomon, the vice president of The Telegraph of Nashua in New Hampshire, and Anders Gyllenhaal, senior vice president/executive editor of the Miami Herald.

The Florida Method

Three months ago the Palm Beach Post, Sun Sentinel and Miami Herald began to share content. What is most striking about this deal is the complete shift in mentality that has accompanied it. These three papers have been fierce competitors for the past 100-years and now they find themselves posting each other's stories.  According to Gyllenhaal at the Miami Herald, the shift is not designed to change the competitive relationship between the three, but it has changed the way they work together.

What was the trigger for such a change after so many years? Gyllenhaal believes that the increasingly challenging newspaper market has necessitated a more mutually supportive relationship. For the Herald, it began on the business side, "with a distribution agreement. In the case of the Herald and the Sun Sentinel, the Sun was circulating the Herald in its prime territory, and we were circulating their paper." After this, "the newsrooms began to talk, and we have come up with the initial step, a way of trading routine content between the three papers."

The papers follow a strict guideline of what content they can and cannot use. Gyllenhaal believes that "websites are where the news competition exists" so in an effort to preserve this, "you cannot pick up a story from another website and put it on your website but you can put in the paper the next day." Gyllenhaal goes on to say, "It's a defined group of stories, which are events that happened in the last 24 hours or are about to happen, and as a rule we are picking up a couple of items a day from each others websites."

Gyllenhaal reports, "What we can't pick up are things that kind of define an individual paper - in the sense of their franchise elements, their personality elements, you can't pick up columnists, major investigative pieces the things that define, the more important pieces."  This aspect of the agreement maintains the competition, therefore Gyllenhaal does not see this changing anytime soon.

What next for the Florida method?

As for the future, Gyllenhaal confirmed plans for individual departments to start working with each other across the three titles for specific stories.  He gave the example of when a sports department cannot make it to a game; they will make arrangements to get the story from one of the other papers who would be at the game. 

When asked about the possibility of expanding partnerships statewide or across the nation, Gyllenhaal believes that it is possible, but complicated.  He notes that in order to grow such a partnership it would require a different system than they have put in place.  However, there are plans to extend the content-sharing deal to two papers north of Palm Beach, but he confirmed that it is probably as far as they will go for now.

The New Hampshire model

The Nashua Telegraph has been content sharing with five of their neighbor newspapers since 1993. The deal here is different to Flordia's method as the papers are not in direct competition with each other. However, their approach does provide some insight into how such a system can work for a sustained period of time.

 
According to Solomon at The Telegraph of Nashua the system started as a means, "to get feature stories and in-depth stories from the other papers for our then-new Sunday editions that we were struggling to fill state copy."

Unlike the Florida papers, "anything and everything is available for reuse," whether on the website or in the print edition, a routine story or an in-depth investigative piece as long as they credit the newspaper of origin.

The five papers involved in the deal extended the agreement to two other papers in the state that are not part of the full open-content sharing deal.  

As for their readers, Solomon believes that they, "appreciate the better reporting." He gave the example of a hypothetical airport accident in a near-by town, Concord.  If it were to happen, the "Concord Monitor is going to write a very thorough story. They are going to give it to AP and AP is going to flatten out the language, neutralize the tone and convert it to about eight inches. I think our readers are better serv