WSJ.com relaunches, revamps newsroom: "This is just the beginning"
Posted by Katherine Thompson on September 16, 2008 at 9:22 PM
In the latest stage of reinvigorating the Wall Street Journal brand, its online edition - WSJ.com - has undergone a huge makeover, relaunching on Tuesday.
The parent company, Rupert Murdoch's News Corp., appears determined to put its mark on its latest acquisition; the President of the Wall Street Journal Digital Network, Gordon McLeod, reportedly said that the investment into the website revamp is a "big financial commitment."
The Editors Weblog spoke with the Deputy Editor of the Wall Street Journal, Alan Murray, about the shake up occurring at the newspaper. Murray was bullish about the changes, saying, "The new owners have made it clear that they no longer want people to look at the Wall Street Journal as a second read. It should be their primary read, it should suit all their information needs. We want it to be the ultimate news source for our engaged, affluent and educated readers."
Murray went on to speak about the redesign of WSJ.com, the recent changes in newsroom layout and management, and the ambitious plans for the future of the Wall Street Journal brand. He made it clear that, "(The website relaunch) is not a finishing point. This is the launching pad."
Murray was particularly excited about the relaunch occuring at the same time as the Lehman Brothers story breaking, saying "We are delighted that the biggest financial news story since 1929 happens to coincide with the launch of our revamped site!"
"Newsreel" revolutionizes site navigation
For the new, sleek look of WSJ.com, News Corp's primary design motivation was to take advantage of users who "come in through the side door". Individual article pages mostly found through search engines, have been equipped with multiple navigation tools, to keep readers on the WSJ site.
Arguably the most interesting navigation feature is "Newsreel", essentially a news ticker placed at the top of the article. As the reader browses an article page, Newsreel scrolls through the days most important stories from the section the user is in. For example, if a user is in the business section, the Newsreel displays the top business stories of the day.
In addition to the new layout and navigation functions, the Journal's newsroom is upping its content production to help keep readers on the site. The redesign also aims to be more colourful with more photos and includes an enhanced video player, an increasingly prevalent aspect of all news websites. Further features are set to roll out over the coming months.
Social network for the business community
Perhaps most important for the WSJ's new owners is maintaining WSJ.com's impressive online subscription base, which has reached over 1 million paying members. Apart from increasing content, News Corp hopes to hold on to these subscribers with exclusive features such as WSJ Community, a social network for WSJ subscribers.
The key feature of this new social networking tool is that members must use their real names, which is aimed at cutting out any random, anonymous comments or useless noise found on other Internet news sites. Murray believes the quality of the site's subscriber base will create "a higher quality conversation". He acknowledges WSJ.com will not achieve the numbers of a chat on Yahoo Finance but, "we think the usefulness and quality is going to be key". The Journal is considering opening up the Community to non-subscribers in the future, who, just like subscribers, would only be able to join and interact with their real name.
WSJ.com has been the world's most successful subscription newssite for years and its membership keeps growing. According to Murray, online subscriptions have increased 26% in the past two years. And the number of unique user is skyrocketing too: "By our numbers, we now have 17 million visitors to WSJ.com" - 8 million more than two years ago - "and in September it is going to be even bigger than that. Therefore, Murray doesn't see any conflict in bringing more people in and letting them sample WSJ content.
Integrated Newsroom
Murray revealed that the Wall Street Journal is not only undergoing a radical change on its website, but is also changing in its newsroom, "The relaunch coincides with a complete integration and reorganisation of the reporting and editing staff."
Managing Editor, Robert Thomson, has spearheaded the integration programme, which has brought together the online and print staff. Last week, Thomson debuted a news hub in the newsroom where the senior editors from print, online, Dow Jones Newswires and MarketWatch all sit together and co-ordinate the coverage throughout the day.
The morning news meeting has been "totally turned upside down," according to Murray. It now begins with a report from the online team, then from Dow Jones Newswires, then MarketWatch and, only after discussing the coverage for real-time news, do they look at coverage for the day's paper.
The substantial Dow Jones Newswire team is also being moved to make the integration process physical, with the whole team being brought across the river to sit alongside their New York print colleagues. This move will happen, "sometime next Spring" Murray said.
The Wall Street Journal team has been undergoing training to prepare for the integration process. Murray reported, "A simple example is headlines. You have to write a different kind of headline in the online world and in the print world. We will continue to do that kind of training."
The future of the Wall Street Journal
The Editors Weblog asked if this process was the beginning of a long term-reinvigoration process for the Wall Street Journal brand, Murray said: "You bet! We have very ambitious plans for international, we have very ambitious plans for premium products on top of this online platform and we have a whole schedule of online innovations that we are planning over the course of the next 18 months. This is just the beginning"
"Look for us forming closer links with all the social networks because we are not trying to compete with social networks, we want to make it as easy as possible for our users to share our content over social networks and to bring their friends and connection into our community"
Murray also added that News Corp is confident about the future of print, stating, "The Wall Street Journal under its new management is investing in both print and online, so I would say we are very optimistic about the future of newspapers. We may be the only people who are optimistic! We are dedicated to delivering our news on all platforms"
Source: Wall Street Journal, Dow Jones Newswires, MarketWatch, paidcontent.org
See also:
US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper
The parent company, Rupert Murdoch's News Corp., appears determined to put its mark on its latest acquisition; the President of the Wall Street Journal Digital Network, Gordon McLeod, reportedly said that the investment into the website revamp is a "big financial commitment."
The Editors Weblog spoke with the Deputy Editor of the Wall Street Journal, Alan Murray, about the shake up occurring at the newspaper. Murray was bullish about the changes, saying, "The new owners have made it clear that they no longer want people to look at the Wall Street Journal as a second read. It should be their primary read, it should suit all their information needs. We want it to be the ultimate news source for our engaged, affluent and educated readers."
Murray went on to speak about the redesign of WSJ.com, the recent changes in newsroom layout and management, and the ambitious plans for the future of the Wall Street Journal brand. He made it clear that, "(The website relaunch) is not a finishing point. This is the launching pad." Murray was particularly excited about the relaunch occuring at the same time as the Lehman Brothers story breaking, saying "We are delighted that the biggest financial news story since 1929 happens to coincide with the launch of our revamped site!"
"Newsreel" revolutionizes site navigation
For the new, sleek look of WSJ.com, News Corp's primary design motivation was to take advantage of users who "come in through the side door". Individual article pages mostly found through search engines, have been equipped with multiple navigation tools, to keep readers on the WSJ site.
Arguably the most interesting navigation feature is "Newsreel", essentially a news ticker placed at the top of the article. As the reader browses an article page, Newsreel scrolls through the days most important stories from the section the user is in. For example, if a user is in the business section, the Newsreel displays the top business stories of the day.
In addition to the new layout and navigation functions, the Journal's newsroom is upping its content production to help keep readers on the site. The redesign also aims to be more colourful with more photos and includes an enhanced video player, an increasingly prevalent aspect of all news websites. Further features are set to roll out over the coming months.
Social network for the business community
Perhaps most important for the WSJ's new owners is maintaining WSJ.com's impressive online subscription base, which has reached over 1 million paying members. Apart from increasing content, News Corp hopes to hold on to these subscribers with exclusive features such as WSJ Community, a social network for WSJ subscribers.
The key feature of this new social networking tool is that members must use their real names, which is aimed at cutting out any random, anonymous comments or useless noise found on other Internet news sites. Murray believes the quality of the site's subscriber base will create "a higher quality conversation". He acknowledges WSJ.com will not achieve the numbers of a chat on Yahoo Finance but, "we think the usefulness and quality is going to be key". The Journal is considering opening up the Community to non-subscribers in the future, who, just like subscribers, would only be able to join and interact with their real name.
WSJ.com has been the world's most successful subscription newssite for years and its membership keeps growing. According to Murray, online subscriptions have increased 26% in the past two years. And the number of unique user is skyrocketing too: "By our numbers, we now have 17 million visitors to WSJ.com" - 8 million more than two years ago - "and in September it is going to be even bigger than that. Therefore, Murray doesn't see any conflict in bringing more people in and letting them sample WSJ content.
Integrated Newsroom
Murray revealed that the Wall Street Journal is not only undergoing a radical change on its website, but is also changing in its newsroom, "The relaunch coincides with a complete integration and reorganisation of the reporting and editing staff."
Managing Editor, Robert Thomson, has spearheaded the integration programme, which has brought together the online and print staff. Last week, Thomson debuted a news hub in the newsroom where the senior editors from print, online, Dow Jones Newswires and MarketWatch all sit together and co-ordinate the coverage throughout the day.
The morning news meeting has been "totally turned upside down," according to Murray. It now begins with a report from the online team, then from Dow Jones Newswires, then MarketWatch and, only after discussing the coverage for real-time news, do they look at coverage for the day's paper.
The substantial Dow Jones Newswire team is also being moved to make the integration process physical, with the whole team being brought across the river to sit alongside their New York print colleagues. This move will happen, "sometime next Spring" Murray said.
The Wall Street Journal team has been undergoing training to prepare for the integration process. Murray reported, "A simple example is headlines. You have to write a different kind of headline in the online world and in the print world. We will continue to do that kind of training."
The future of the Wall Street Journal
The Editors Weblog asked if this process was the beginning of a long term-reinvigoration process for the Wall Street Journal brand, Murray said: "You bet! We have very ambitious plans for international, we have very ambitious plans for premium products on top of this online platform and we have a whole schedule of online innovations that we are planning over the course of the next 18 months. This is just the beginning"
"Look for us forming closer links with all the social networks because we are not trying to compete with social networks, we want to make it as easy as possible for our users to share our content over social networks and to bring their friends and connection into our community"
Murray also added that News Corp is confident about the future of print, stating, "The Wall Street Journal under its new management is investing in both print and online, so I would say we are very optimistic about the future of newspapers. We may be the only people who are optimistic! We are dedicated to delivering our news on all platforms"
Source: Wall Street Journal, Dow Jones Newswires, MarketWatch, paidcontent.org
See also:
US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper
In the latest stage of reinvigorating the Wall Street Journal brand, its online edition - WSJ.com - has undergone a huge makeover, relaunching on Tuesday. The parent company, Rupert Murdoch's News Corp., appears determined to put its mark on its latest acquisition; the President of the Wall Street Journal Digital Network, Gordon McLeod, reportedly said that the investment into the website revamp is a "big financial commitment."
The Editors Weblog spoke with the Deputy Editor of the Wall Street Journal, Alan Murray, about the shake up occurring at the newspaper. Murray was bullish about the changes, saying, "The new owners have made it clear that they no longer want people to look at the Wall Street Journal as a second read. It should be their primary read, it should suit all their information needs. We want it to be the ultimate news source for our engaged, affluent and educated readers."
Murray went on to speak about the redesign of WSJ.com, the recent changes in newsroom layout and management, and the ambitious plans for the future of the Wall Street Journal brand. He made it clear that, "(The website relaunch) is not a finishing point. This is the launching pad."
Murray was particularly excited about the relaunch occuring at the same time as the Lehman Brothers story breaking, saying "We are delighted that the biggest financial news story since 1929 happens to coincide with the launch of our revamped site!"
"Newsreel" revolutionizes site navigation
For the new, sleek look of WSJ.com, News Corp's primary design motivation was to take advantage of users who "come in through the side door". Individual article pages mostly found through search engines, have been equipped with multiple navigation tools, to keep readers on the WSJ site.
Arguably the coolest navigation feature is "Newsreel", essentially a news ticker placed at the top of the article. As the reader browses an article page, Newsreel scrolls through the days most important stories from the section the user is in. For example, if a user is in the business section, the Newsreel displays the top business stories of the day.
In addition to the new layout and navigation functions, the Journal's newsroom is upping its content production to help keep readers on the site. The redesign also aims to be more colourful with more photos and includes an enhanced video player, an increasingly prevalent aspect of all news websites.
Social network for the business community
Perhaps most important for the WSJ's new owners is maintaining WSJ.com's impressive online subscription base, which has reached over 1 million paying members. Apart from increasing content, News Corp hopes to hold on to these subscribers with exclusive features such as WSJ Community, a social network for the WSJ crowd.
The key feature of this new social networking tool is that members must use their real names, which is aimed at cutting out any random, anonymous comments or useless noise found on other Internet news sites. Murray believes WSJ Community and the quality of the site's subscriber base will create "a higher quality conversation". He acknowledges WSJ.com will not achieve the numbers of a chat on Yahoo Finance but, "we think the usefulness and quality is going to be key". The Journal is toying with the idea of eventually opening up the Community to non-subscribers, who, just like subscribers, would only be able to join and interact with their real name. Further enhancements are set to roll out over the coming months.
To aide speedy navigation of the site for users with limited time, the new "Newsreel" feature scrolls through the important stories of the day for whatever section you are in, eg, if you are in the business section then the Newsreel will have the top business stories of the day. The new site also aims to be more colourful and easier to navigate than previously, with an enhanced video player and more photos.
As far as charging for content: "By our numbers, we now have 17 million visitors to WSJ.com" - 8 million more than two years ago - "and in September it is going to be even bigger than that. At the same time we have grown (online) subscriptions. In the last two years subscriptions have been up 26%. So there is no conflict, by bringing more people in and letting them sample WSJ content."
WSJ Community
WSJ.com have created an online community that will initially just be for subscribers. The key feature of this new social networking tool is that people will have to use their real names, which id aimed at cutting out any random comments or useless noise. This feature and the quality of its subscriber base will create "a higher quality conversation" believes Murray. Murray acknowledges WSJ.com will not achieve the numbers of say a chat on Yahoo finance but "we think the usefulness and quality is going to be key". When asked what will attract users to their site, Murray said "I think what's special is our subscribers."
Integrated Newsroom
Murray revealed that the Wall Street Journal is not only undergoing a radical change on its website, but is also changing in its newsroom, "The relaunch coincides with a complete integration and reorganisation of the reporting and editing staff."
Managing Editor, Robert Thomson, has spearheaded the integration programme, which has brought together the online and print staff. Last week, Thomson debuted a news hub in the newsroom where the senior editors from print, online, Dow Jones Newswires and MarketWatch all sit together and co-ordinate the coverage throughout the day.
The morning news meeting has been "totally turned upside down," according to Murray. It now begins with a report from the online team, then from Dow Jones Newswires, then MarketWatch and, only after discussing the coverage for real-time news, do they look at coverage for the day's paper.
The substantial Dow Jones Newswire team is also being moved to make the integration process physical, with the whole team being brought across the river to sit alongside their New York print colleagues. This move will happen, "sometime next Spring" Murray said.
The Wall Street Journal team has been undergoing training to prepare for the integration process. Murray reported, "A simple example is headlines. You have to write a different kind of headline in the online world and in the print world. We will continue to do that kind of training."
The future of the Wall Street Journal
The Editors Weblog asked if this process was the beginning of a long term-reinvigoration process for the Wall Street Journal brand, Murray said: "You bet! We have very ambitious plans for international, we have very ambitious plans for premium products on top of this online platform and we have a whole schedule of online innovations that we are planning over the course of the next 18 months. This is just the beginning"
"Look for us forming closer links with all the social networks because we are not trying to compete with social networks, we want to make it as easy as possible for our users to share our content over social networks and to bring their friends and connection into our community"
Murray also added that News Corp is confident about the future of print, stating, "The Wall Street Journal under its new management is investing in both print and online, so I would say we are very optimistic about the future of newspapers. We may be the only people who are optimistic! We are dedicated to delivering our news on all platforms"
Source: Wall Street Journal, Dow Jones Newswires, MarketWatch, paidcontent.org
See also:
US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper
The Editors Weblog spoke with the Deputy Editor of the Wall Street Journal, Alan Murray, about the shake up occurring at the newspaper. Murray was bullish about the changes, saying, "The new owners have made it clear that they no longer want people to look at the Wall Street Journal as a second read. It should be their primary read, it should suit all their information needs. We want it to be the ultimate news source for our engaged, affluent and educated readers."
Murray went on to speak about the redesign of WSJ.com, the recent changes in newsroom layout and management, and the ambitious plans for the future of the Wall Street Journal brand. He made it clear that, "(The website relaunch) is not a finishing point. This is the launching pad." Murray was particularly excited about the relaunch occuring at the same time as the Lehman Brothers story breaking, saying "We are delighted that the biggest financial news story since 1929 happens to coincide with the launch of our revamped site!"
"Newsreel" revolutionizes site navigation
For the new, sleek look of WSJ.com, News Corp's primary design motivation was to take advantage of users who "come in through the side door". Individual article pages mostly found through search engines, have been equipped with multiple navigation tools, to keep readers on the WSJ site.
Arguably the coolest navigation feature is "Newsreel", essentially a news ticker placed at the top of the article. As the reader browses an article page, Newsreel scrolls through the days most important stories from the section the user is in. For example, if a user is in the business section, the Newsreel displays the top business stories of the day.
In addition to the new layout and navigation functions, the Journal's newsroom is upping its content production to help keep readers on the site. The redesign also aims to be more colourful with more photos and includes an enhanced video player, an increasingly prevalent aspect of all news websites.
Social network for the business community
Perhaps most important for the WSJ's new owners is maintaining WSJ.com's impressive online subscription base, which has reached over 1 million paying members. Apart from increasing content, News Corp hopes to hold on to these subscribers with exclusive features such as WSJ Community, a social network for the WSJ crowd.
The key feature of this new social networking tool is that members must use their real names, which is aimed at cutting out any random, anonymous comments or useless noise found on other Internet news sites. Murray believes WSJ Community and the quality of the site's subscriber base will create "a higher quality conversation". He acknowledges WSJ.com will not achieve the numbers of a chat on Yahoo Finance but, "we think the usefulness and quality is going to be key". The Journal is toying with the idea of eventually opening up the Community to non-subscribers, who, just like subscribers, would only be able to join and interact with their real name. Further enhancements are set to roll out over the coming months.
To aide speedy navigation of the site for users with limited time, the new "Newsreel" feature scrolls through the important stories of the day for whatever section you are in, eg, if you are in the business section then the Newsreel will have the top business stories of the day. The new site also aims to be more colourful and easier to navigate than previously, with an enhanced video player and more photos. As far as charging for content: "By our numbers, we now have 17 million visitors to WSJ.com" - 8 million more than two years ago - "and in September it is going to be even bigger than that. At the same time we have grown (online) subscriptions. In the last two years subscriptions have been up 26%. So there is no conflict, by bringing more people in and letting them sample WSJ content."
WSJ Community
WSJ.com have created an online community that will initially just be for subscribers. The key feature of this new social networking tool is that people will have to use their real names, which id aimed at cutting out any random comments or useless noise. This feature and the quality of its subscriber base will create "a higher quality conversation" believes Murray. Murray acknowledges WSJ.com will not achieve the numbers of say a chat on Yahoo finance but "we think the usefulness and quality is going to be key". When asked what will attract users to their site, Murray said "I think what's special is our subscribers."
Integrated Newsroom
Murray revealed that the Wall Street Journal is not only undergoing a radical change on its website, but is also changing in its newsroom, "The relaunch coincides with a complete integration and reorganisation of the reporting and editing staff."
Managing Editor, Robert Thomson, has spearheaded the integration programme, which has brought together the online and print staff. Last week, Thomson debuted a news hub in the newsroom where the senior editors from print, online, Dow Jones Newswires and MarketWatch all sit together and co-ordinate the coverage throughout the day.
The morning news meeting has been "totally turned upside down," according to Murray. It now begins with a report from the online team, then from Dow Jones Newswires, then MarketWatch and, only after discussing the coverage for real-time news, do they look at coverage for the day's paper.
The substantial Dow Jones Newswire team is also being moved to make the integration process physical, with the whole team being brought across the river to sit alongside their New York print colleagues. This move will happen, "sometime next Spring" Murray said.
The Wall Street Journal team has been undergoing training to prepare for the integration process. Murray reported, "A simple example is headlines. You have to write a different kind of headline in the online world and in the print world. We will continue to do that kind of training."
The future of the Wall Street Journal
The Editors Weblog asked if this process was the beginning of a long term-reinvigoration process for the Wall Street Journal brand, Murray said: "You bet! We have very ambitious plans for international, we have very ambitious plans for premium products on top of this online platform and we have a whole schedule of online innovations that we are planning over the course of the next 18 months. This is just the beginning"
"Look for us forming closer links with all the social networks because we are not trying to compete with social networks, we want to make it as easy as possible for our users to share our content over social networks and to bring their friends and connection into our community"
Murray also added that News Corp is confident about the future of print, stating, "The Wall Street Journal under its new management is investing in both print and online, so I would say we are very optimistic about the future of newspapers. We may be the only people who are optimistic! We are dedicated to delivering our news on all platforms"
Source: Wall Street Journal, Dow Jones Newswires, MarketWatch, paidcontent.org
See also:
US: Murdoch on the future of newspapers
US: Wall Street Journal to launch new website on Tuesday
Wall Street Journal unveils magazine supplement, WSJ
US: Wall Street Journal launches new mobile application
Murdoch: Newspapers willing to invest in new forms of delivery will prosper
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