Indian newspapers: How to "marry credibility with commerce"
"Broadly speaking, there are three factors that need to be considered by the print media – the consumer’s need for uninterrupted entertainment, the advertiser’s need to reach out to its TG and the need of the medium to deliver relevant content", said Pradeep Guha, member of directors board at DNA, an English-language newspaper, and CEO of Zee Telefilms at yesterday's seminar on "The Future of Print Media", reports agencyfaqs!. Guha underlined that newspapers will have to connect to young people if they want to survive.
The seminar organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) focussed on challenges print is facing in the future. Tariq Ansari, managing director at Mid-Day said, "Differentiated content is crucial for newspapers. The ones who achieve it are the only ones that will survive.? Jayant Mammen Matthew, editor and senior general manager at Malayala Manorama said, "The future of newspapers will be to offer local news. And the main challenge will be to make sure that the local news does not go down the road of local irrelevance." Writer Shobhaa De said, "According to me, the real challenge faced by newspapers today is how to marry credibility with commerce. It is how to survive in the business, and at the same time, be able to grab the attention of those whom one is addressing."
Also the issues of initial public offers and private equity funding were discussed. The Financial Express reports that big newspaper publishing houses are "sitting on huge cash piles but do not know how to grow the business." Ashok Wadhwa from Ambit finance, said, "For newspapers, private equity funding is a means to increasing their market valuation before going for an IPO."
Sources: agencyfaqs!, The Financial Express
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