Steve Jobs reads newspaper with Apple's smart phone
Today in San Francisco Steve Jobs of Apple unveiled a new world phone that combines the iPod, portable video and an integrated mobile phone that runs Apple's OSX software.
In his demonstration of the built-in Web browser he first surfed to a newspaper site - The New York Times. Why The New York Times and not The News of the World, USA Today or El Pais? It can only be to send a clear response to the recent project produced by his arch enemy, Microsoft - the Times Reader.
The Times Reader is a joint project of MS and The New York Times. Today Jobs declared that Apple had just 'reinvented the phone.' He also may be reinventing digital publishing. How it works . . .
Unlike the Times Reader, Apple's converged gadget works with every Web site that the Safari Web browser can read. Which means every newspaper.
So no stylus, keyboard or even computer is required required. Youch.
Steve was in rare form today - he earlier zinged Microsoft over their lackuster launch of the Zune MP3 player and noted that iTunes store is No. 4 in the world and sells more music now than Amazon.com.
Job's words as transcribed by Engadet:
Now I want to show you something incredible, I want to show you Safari running on a mobile device. I'm going to load in the NYT, rather than just give you the WAP version, we're showing you the WHOLE NYT web site. I can put this into landscape mode and there it is, I can scroll up and down here..."
The reporter remarks: "The resolution is unbelievable looking from back here. We don't yet know the dimensions, but it looks unbelievably fine-grained."
Jobs again, "I can double-tap and it'll zoom in. I can make this text bigger if I want to, and there it is. Isn't this cool? There is the New York Times.
Unbelievable."
More photos and discussion of the smart phone.
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Welcome to the new Newton...
What dreams might come
I really think this looks like an innovative product. It will certainly start the other companies on a game of catch up. The 5 hour battery life has got to go though. It better have a built in AC adapter with that kind of life.
Nice phone! However, there's nothing innovative or new about panning and zooming around a Web site. It's been done - a lot - and it doesn't work. It's not a comfortable way to use the Web and it doesn't work from the Web sites either (ads are almost always "below the fold"). But I dig the high res screen.