As 2013 approaches, many of us are thinking about what the new year will bring for news organizations.
The cycle of reinvention that has been driving newsroom change for the past decade continues to yield new digital tools and tricks, generating some much needed enthusiasm and creating a micro industry for digitally minded journalists and marketers.
Designer Mario Garcia sees 2013 as a year when editors and publishers move into a more practical and positive space, implementing ideas, finding a niche for their printed products and concentrating on brand extension and storytelling.
Among those commentators now gazing into their crystal balls, there seems to be agreement that mobile offers sustainability and it is likely that some publishers will respond by printing their products less frequently in 2013, cutting costs significantly. Even so, the gap between print and digital revenues is still an uncomfortable issue that underpins any discussion about the future. It is this that is currently driving editorial budget cuts and redundancies on even the most forward thinking and digitally focused newspapers.
We have asked some of the most visionary industry commentators, including Ken Doctor, Raju Narisetti (@rajunarisetti) of The Wall Street Journal and Kerry Northrup, founder of WAN-IFRA’s Newsplex, to give their views on where we are headed in a free Webinar on 16 January at 14:00 US Eastern Standard Time (20:00 Central European Time).
The Webinar marks a decade of media transformation since the WAN-IFRA opened its prototype newsroom of the future and training facility, Newsplex, at the University of South Carolina.
The first hour of the Webinar will focus on the decade of change, while the second will look to the future.
It will be accessible via the Newsplex website (http://www.newsplex.sc.edu/). Using Spreecast technology, you will be able to text your comments and questions throughout the event. Afterward, excerpts from the webinar will accessible through the Newsplex website.
“A lot has happened in 10 years, so we are going to have a lot to talk about,” said Newsplex Director Randy Covington. In February, Newsplex’s current physical facility in South Carolina will close, but “we aren’t going away,” Covington explained.
“We will still offer the same training and services,” Covington said, “and when construction of our new school of journalism is finished, there will be a new newsroom of the future. In the interim, we will live in the virtual world, just like so many in new media.”