Flash quiz: what is the highest-circulation English-language newspaper in the world?
(Hint: Rupert Murdoch doesn’t own it.)
While money may not exactly be growing on trees in the news industry these days, the 174-year-old title, published by family-owned media conglomerate Bennett, Coleman & Company (B.C.C.L.), is planted in fertile soil: it is the most widely read English-language daily in a country where newspaper circulation is rising by 8 percent per year overall, and 1.5 percent per year for English-language newspapers.
But for the company’s senior leaders that’s not the point, or at least not all of it. “We are not in the newspaper business,” Managing Director Vineet Jain told the New Yorker’s Ken Auletta in a recent interview; “we are in the advertising business.”
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