WAN-IFRA

A publication of the World Editors Forum

Date

Sun - 21.01.2018


Keeping up with the Times: Slippery slopes in India's flourishing English news landscape

Keeping up with the Times: Slippery slopes in India's flourishing English news landscape

Flash quiz: what is the highest-circulation English-language newspaper in the world?

(Hint: Rupert Murdoch doesn’t own it.)

The correct answer, as you are likely aware, is the Times of India, which has a circulation of 4.3 million, and reaches an average of 7.64 million readers with each issue.

While money may not exactly be growing on trees in the news industry these days, the 174-year-old title, published by family-owned media conglomerate Bennett, Coleman & Company (B.C.C.L.), is planted in fertile soil: it is the most widely read English-language daily in a country where newspaper circulation is rising by 8 percent per year overall, and 1.5 percent per year for English-language newspapers.

But for the company’s senior leaders that’s not the point, or at least not all of it. “We are not in the newspaper business,” Managing Director Vineet Jain told the New Yorker’s Ken Auletta in a recent interview; “we are in the advertising business.”

For the rest of this story please see our sister publication www.sfnblog.com

Author

Emma Knight

Date

2012-10-23 09:28

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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