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Recommended reads: trouble in the Israeli market, YouTube goes global, PBS and Big Bird...

Recommended reads: trouble in the Israeli market, YouTube goes global, PBS and Big Bird...

Concentration and Politics Hinder Israel Newspapers, The New York Times

As one of Israel’s mainstream newspapers (Maariv) appears on the verge of closing, and another (Haaretz) faces strikes protesting its plans to lay off employees, The New York Times looked at the crisis in the country’s print media. The market has been skewed by the free national daily, Israel Hayom, introduced five years ago by a pro-government American billionaire, but the article provides an interesting summary of some of the challenges encountered by media in small-language markets.

Newspaper journalism is in crisis, The Guardian

“I loved the idea that, while I walked and talked and learned who I was, while I grew and even while I slept, great journalists were establishing the first draft of history,” writes John Tiffany in this fervent tale of his relationship with newspapers over the years. Tiffany, associate director of the National Theatre of Scotland, has put together a play, Enquirer, which aims to address the question “Are we seeing the dying days of the newspaper industry?”

PBS shows quick ad instincts with ‘Big Bird’ Twitter buy, paidContent.org

PaidContent points out how wise PBS was to jump at the chance to buy ‘Big Bird’ as an advertisting keyword on Twitter after Mitt Romney’s now notorious mention of the service’s popular Sesame Street character during last week’s presidential debate. As the article said, people probably won’t be tweeting about Big Bird for very long, and being quick to identify and seize such opportunities is crucial for making Twitter promotions work.

YouTube’s original channels go global, YouTube blogspot

Not a long post but a notable one: YouTube is “excited to launch a new generation of original channels coming from France, Germany, the UK and the US.” Some of these are from traditional media outlets, and given the statistics quoted in the release – including “Our top 25 original channels are now averaging over a million views every week” – the move is worth paying attention to.


Emma Goodman


2012-10-08 19:03

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