YouTube alienates amateur users by courting pros, Reuters
Amateur video producers who have been filling YouTube with content for years are seeing views and ad revenue on their clips fall as viewers move to watching professional and better marketed content, this article explains. YouTube’s big push to acquire professional content began a year ago, and in March the company tweaked its algorithm that recommends clips in a way that amateurs felt favoured more professionally produced content. This is good news for the news organisations who do produce slick, professional content, but if it results in fundamentally changing the platform, will it prove as popular?
The newsonomics of Advance’s New Orleans strategy, Nieman Lab
Ken Doctor takes a look at the financial implications of Advance’s move to cut back print days at The Time-Picayune, which has just gone to three days a week. In a time when many newspapers, particularly city papers, are being forced to take tough decisions to make cuts somewhere, Doctor offers a thorough analysis of whether cutting print days is likely to work, considering the cost/revenue numbers, reader and advertising habits, and institutional influence.
Facebook now has 1 billion active users, more than one-third in US get news there, Poynter.org
As Facebook passes the 1bn mark, Poynter’s Julie Moos takes a look at the implications for news organisations, linking to other relevant studies.
See also Facebook’s fact sheet.
How Wired.co.uk grew a podcast audience of 20K in two years, Journalism.co.uk
Podcasting has been pushed out of the multimedia limelight by video but many online radio shows are extremely popular with a host of dedicated listeners. Journalism.co.uk explains how Wired.co.uk launched a weekly podcast show two years ago with a budget of £350, and now sees each installment downloaded between 20,000 and 30,000 times, despite the fact that the team still operates out of a Condé Nast store cupboard, using Google Docs to put the running order together.