Today, The Wall Street Journal’s publisher Dow Jones announced the launch of WSJ WorldStream, a “near real-time” video blog that will allow viewers to see the world through the lenses of WSJ reporters’ iPhones.
Hundreds of the newspaper’s journalists have already been trained to double as videographers, according to a memo from Alan Murray, Deputy Managing Editor and Executive Editor of WSJ.com, obtained by Jim Romenesko, in which he announces the platform to staff. Equipped with iPhones, they are instructed to shoot video clips up to 45 seconds in length, and upload them directly to the new WorldStream site. From there, editors will review and post the clips within a tight turnaround.
Once part of “the stream,” the video content can be embedded in text stories, incorporated into live video programming and produced video packages, and watched directly on the mobile-optimized WSJ WorldStream site.
Liz Heron, the newspaper's Social Media Editor, posted about WorldStream on her Facebook page: "Today, we launched a new video platform I'm really excited about that's tailor-made for the social media and mobile age... It's the sort of non-linear storytelling you can find on Twitter or Facebook, but told specifically through video.”
The endeavour will be overseen by WSJ's Editorial Video Director Shawn Bender and Real-Time Video Deputy Mark Scheffler. Its launch is taking place in conjunction with the beginning of the Republican National Convention in Tampa, Florida.
“Video is becoming an increasingly important part of our journalism. Our video viewership has more than doubled in the last six months, as WSJ Live programming has spread across new channels,” wrote Murray in the memo.
“Central to this effort is video shot by our journalists, which has taken viewers to interesting places and provided them unique insights that only our journalists can provide,” he continued. “Many of our best reporters are demonstrating the opportunity that technology has given them to capture powerful video images that enhance their great journalism.”
Watch the peppy trailer here:
Image is a still from the trailer