Digital subscribers to the Financial Times have surpassed the number of print subscribers and the company says digital revenue now makes up half of the group's overall revenue, reports Ingrid Lunden on TechCrunch.

The Guardian is offering its website readers the opportunity to hide Olympics coverage on the site with the click of a "show Olympics/hide Olympics" button, writes Rachel McAthy on journalism.co.uk. The website used a similar button for readers to opt out of Royal Wedding coverage last year, McAthy notes.

The owner of the New Orleans Saints football team, Tom Benson, is part of a group that is expressing interest in buying the New Orleans Times-Picayune, writes Andrew Beaujon on Poynter. In a separate development, Beaujon notes that a US Senator from Louisana, David Vitter, is urging Advance Publications and its owner, Steven Newhouse, to sell the paper.

In other New Orleans news, Jim Romenesko reports on his blog that the University of New Orleans and its National Public Radio affiliate are announcing the launch of a non-profit news operation called NewOrleansReporter.org, which will be funded through memberships.

Justin Ellis at Nieman Lab discusses "how BuzzFeed wants to reinvent wire stories for social media."