To do that, it has made many changes during the past several years and has been investing in new-media and related areas, such as creating video teams and interactive teams, increasing production skills, and starting a live news desk.
When we recruit these days, Ms MacLeod says, we are looking for a new kind of journalist with new skills rather than only the traditional ones of good reporting and writing.
She says these new skills include:
- Data skills and the ability to mine and interpret data
- Interactive graphic skills and the ability to work in Flash or HTML5, and translate data into graphical elements
- Video journalism and the ability to work both on and behind the camera and produce high-quality video worth watching
- Web production skills and the ability to understand and maximize excellent presentation of content online and on tablet devices
- SEO and digital headline writing and display text skills
- Multi-media commissioning and story planning
- Innovative and entrepreneurial: Thinking of new ways to engage readers and draw them into specialised content and to new commercial possibilities.
The conference, which drew editors from around the world to Hamburg, continues Thursday and Friday. The conference programme can be found at http://www.wan-ifra.org/events/11th-international-newsroom-summit.