A publication of the World Editors Forum


Fri - 19.01.2018

New jobs in the newsroom

New jobs in the newsroom

Ms. Novak suggests that for newsrooms to truly move forward, newsroom managers need to consider creating new jobs, such as these seven:

  1. Traffic conductor – "Someone who knows how to drive traffic to where we can monetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is really coming from.”
  2. Editorial events director – a person who helps connect your editorial efforts with what is going on in the community.
  3. Crowd intake co-ordinator – “We need someone to guarantee we always have the best pictures, videos, etc.,” Ms Novak says.
  4. Community journalism educator – to help people become better contributors.
  5. Transparency and integrity controller – to make it clear what information is from whom.
  6. Chief of crowd creativity – “We need to work to help make the crowd more creative," Ms Novak says. We need to be more specific and more inviting to get them to think more positively and more creatively, she adds.
  7. Editorial quantifier – if we are to survive, Ms Novak says, we need to calculate what content is interesting to readers. We need to move our thinking from “clicks” (on an article) to “time” (spent on reading it).

The conference, which drew editors from around the world to Hamburg, continues Thursday and Friday. The conference programme can be found at www.wan-ifra.org/events/11th-international-newsroom-summit.


Brian Veseling


2012-05-10 11:57


Thu, 2012-05-10 19:14 — Anonymous reporter (not verified)

Right. Heaven forbid that we should hire some people to actually report the news.

In my newsroom every reporter is doing the work that two to three reporters used to do. But editors aren't seen as leaders any more unless they suggest things like hiring a "chief of crowd creativity" rather than hiring the staff needed to serve the public with solid news coverage.

Thu, 2012-05-10 14:07 — Anna Tarkov (not verified)

I can only hope that newspapers (and other types of newsrooms) will see the light and begin to hire people for these tasks. I would also add in some hackers/data journalists. Right now, it's not yet happening. Beyond hiring a social media editor (who often doesn't have the power to effect significant change), many newsrooms aren't heeding this advice. I think the reason is that the focus is still on content, not on audience. A lot of news organizations pay lip service to caring what their audience wants, but they don't really want to take that to its logical conlcusion.

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