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Wed - 24.01.2018

NY Daily News redefines local coverage with South Asian online section

NY Daily News redefines local coverage with South Asian online section

The New York Daily News tabloid has launched a new online section which seeks to appeal to the city’s South Asian residents, paidContent reported.

The new section, called “Desi,” features South Asian news curated for an American immigrant audience, including stories about Bollywood, cricket and politics, the article said. The stories found on Desi are a mixture of original content and articles from the digital newswire Newscred, the article said. As we previously reported, Newscred filters content from more than 750 sources around the world, creating personalized bundles of online content for publishers.

NY Daily News Digital Senior Vice President Steve Lynas told paidContent that according to research conducted by the newspaper, second and third generation immigrants demonstrated an interest in South Asian News, but presented through an American lens.

Lynas also said that culture is more of a factor in determining what news people are interested in, implying that the notion of local news in general can be redefined, the article said.

“I don’t see a zip code as a good filter for community,” Lynas told paidContent.

Revenue from Desi is currently limited to display advertising, but the Daily News might soon explore other marketing options, the article said. If Desi does well, the paper plans to launch additional online sections for other cultural communities in New York, the article said.

The article also suggested that in the past, editors have struggled to successfully publish local news: “Local news has long been a white whale for media types and resulted in some spectacular failures such as Patch, AOL’s ill-starred hyper-local venture.”

As we previously reported, Patch is comprised of a network of hyperlocal news websites, each with an editor and freelance bloggers who serve communities of 20,000-50,000 people. Though some of Patch’s sites became profitable this year, and 'spectucular failure' seems to be somewhat of exaggeration, many are still losing money.

Putting aside the question of whether Patch has succeeded or failed, it does seem as though publishers and readers alike have expressed a resurgence of interest in hyperlocal news—and, unlike the Daily News’ approach, these hyperlocal ventures have been very much tailored to location. For example, the UK publishing group Extra recently launched three new hyperlocal print newspapers in Northamptonshire, emphasizing the fact that the papers would give voice to the communities of Corby, Wellingburough and Kettering, as we previously reported.

In addition, we reported that a national phone survey conducted by the Pew Research Center in April determined that 72% of Americans follow local news closely, which suggests that the desire for traditional local coverage is still quite strong.

Still, it possible that the Desi model will be just as effective, if not more so, than the traditional local news approach because of the vast diversity of the New York community it serves. Perhaps for more urban environments, where people with varying backgrounds and interests often live within close proximity to each other, the best approach may be to provide cultural news outlets as complements to traditional coverage.

Sources: paidContent, NY Daily News


Gianna Walton


2012-04-23 12:55

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