Just be yourself. Good advice for people, but maybe good advice for news organizations too?

Kerry Lauerman, editor in chief of Salon.com recently published a blog post, revealing that at the end of 2011 Salon had a record of over 7 million unique visitors, a figure that increased to 7.23 million by the end of last month. This number is up from 5.5 million uniques last August - a significant jump.

The secret? Focusing on original content rather than aggregation. "We've tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere," writes Lauerman. As a result, Salon is actually publishing about one third fewer posts than it was one year ago, but generating about 40% more traffic.

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