With video becoming increasingly important to consumers, The New York Times and The Wall Street Journal have each announced they are launching new daily video programmes. The New York Times has launched a new daily business-related programme while The Wall Street Journal has started a new daily lifestyle show.
In a related press release, the New York Times stated that "the program is broadcast live from The Times newsroom, and offers the insights and analysis of reporters and columnists from The Times's business, media and technology desks."
It features five rotating hosts, including David Gillen and Winnie O'Kelley, deputy business editors, and reporters Peter Lattman, Catherine Rampell and Louise Story. The Times said the show will run about six minutes at launch, with plans to expand it in the future.
"We are committed to delivering the crucial business news stories to our readers as they happen, across all platforms," said Lawrence Ingrassia, business editor at The New York Times. "Business Day Live will provide NYTimes.com users immediate accounts of the day's essential business news in real time, with exclusive insights from top business reporters from The Times's newsroom."
The "Business Day Live" programs are being produced each weekday morning on the NYTimes.com website.
In the first episode, David Gillen noted a few of the main business-related headlines and then discussed Facebook's plans for its IPO with NYT DealBook reporter Evelyn M. Rusli.
On the same day that the Times launched "Business Day Live," Media Bistro's Fishbowl NY reported that the business-based Wall Street Journal has launched a YouTube channel and a new daily lifestyle show to be called "Off Duty", based on its namesake section of WSJ Weekend.
Dow Jones stated in a press release that "Off Duty" is being "hosted by Wall Street Journal reporter Wendy Bounds, and will bring to life many of its namesake's features, and other culture coverage from the Journal - from food to fashion, music and movies, travel to tech."
"Off Duty" airs on business days at 6 p.m. ET on WSJ.com and WSJ Live, the Journal's interactive video application, followed by availability on YouTube and other channels. Live episodes will start on Monday, 6 February.
Dow Jones says "Off Duty" will feature a range of topics presented by Journal and Dow Jones reporters and editors, including: Joe Morgenstern (movies), Jim Fusilli (music), Dan Neil (auto) and Lettie Teague (wine) as well as recipe how-to's from Off Duty's "Slow Food Fast" columnist Kitty Greenwald.
Other regular features are to include: "Heard on the Runway" with a round-up of the week's fashion news and trends, and "WSJ After Hours," which offers an insider's look at the newest trends, social scenes and fashion statements of New York City nightlife.