"No comment".

Business executives had become more and more adept at hiding behind this phrase, argues David Carr of The New York Times in an article published on Sunday. Not only that, but major figures in business are often obscured by "communications" teams that are anything but communicative. But now, suggests Carr, "Twitter has the potential to cut past all that clutter".

Carr writes that thanks to Twitter "there's a chance to get a glimpse into the thinking of otherwise unapproachable executives, and sometimes even have a real dialogue with them".

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