British tabloid The Daily Mail is broadening its online presence with the introduction of Mail Online India, reports Roy Greenslade in The Guardian today.

The new page is integrated into Mail's UK website, but contains content from Mail Today, a publication launched by the Daily Mail's parent company Daily Mail & General Trust together with the India Today Group in November 2007.

Mail Online India features Mail Today's logo on its banner, but it also reproduces large amounts of content from its British counterpart; the 'Femail' section, for example, is identical on both sites' home pages.

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