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Fri - 15.12.2017

Have a digital new year from Gannett and The Sunday Times

Have a digital new year from Gannett and The Sunday Times

As 2012 draws ever nearer, speculation about the future of news in the next 12 months is rife. While changes in the year ahead are certain, newspapers haven't stopped innovating simply because the festive season is upon them.

The Sunday Times is preparing a Christmas day edition, the first in the paper's 190 year history, to be released on digital platforms, specifically the iPad and Android tablets. The edition will include interactive elements, such as quizzes and 'rub and reveal' pictures, and will be sponsored by retailer John Lewis so it can be given away as a free download.

The Sunday Times is not the only paper that is investing in digital strategies this Christmas time. Gannett has just purchased a raft of new equipment to enable its journalists to produce multimedia content with greater ease and speed. 'Thousands' of new iPhones and iPads have been bought by the company to equip journalists in making multimedia content and to facilitate news gathering.

Whilst this year has undoubtedly been a revolutionary year for the press, the transitions and changes that will lay the foundation for the next twelve months in the new industry are still unfolding.

Sources: The Guardian, Mediaweek.co.uk (1), (2)



Katherine Travers


2011-12-22 19:31

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