Yahoo! is launching its own personalised digital newsstand product this autumn, which it describes as a 'game changer.' First announced in February, the newsstand and personalisation platform will be called will be an application called Livestand and include an array of content from the likes of Forbes and more specialist titles, including one specialist surf title.

Livestand is based around HTML5, as is Yahoo!'s webmail site, which aims to offer a better customer experience for users while being platform-agnostic.

This new digital reader may inspire greater confidence in the company as the recent firing of Carol Bartz, its former chief executive, coupled with the fact that the company is currently up for sale, have been interpreted as signs that the company 'lacks vision'.

The ease of advertising within Livestand may help the company reclaim its former status as an advertising goldmine, particularly in conjunction with the recent advertising deal between Yahoo! AOL and Microsoft.

The personalised tablet publishing market is getting ever more crowded; not only will Yahoo! have to beat off competition from Zite, Flipboard, Pulse, News.me and Trove, just to name a few, as well as newspapers' own apps. Will Yahoo! be able to claim a significant slice of the action?

Sources: AdWeek, Forbes, Mediaweek, MediaWeek- Arif Durrani, Webmonkey,