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Thu - 23.11.2017

FT digital subscriptions grow by 34%

FT digital subscriptions grow by 34%

The Pearson group released official sales figures for The Financial Times today, showing a 34% rise in digital circulation in the first six months of this year, as Journalism.com reports.

This boost in digital sales comes primarily from iPad app downloads, which have apparently drawn in 230,000 new users.

However, it is not merely the iPad that has caused the FT's digital sector to grow. Access to online content via the free website registration process has also grown, having reached a total of 3.7 million subscribers, an increase of 49%.

Although Pearson's main source of income is from its educational publications and Penguin publishing, The Financial Times saw its operating profit reach £132 million for the first half of the year.

The Press Gazette reports that, according to the Pearson group, these results are proof that the paper can survive in an increasingly challenging market: "At the FT Group, the changes we have made to the business model and mix mean we are well placed to grow even in tough markets for print circulation and advertising. We expect digital subscriptions, now the engine of the FT Group's growth, to continue to build steadily".

Sources: Journalism.com, The Press Gazette



Katherine Travers


2011-07-29 16:50

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