Sports Illustrated has dared to tread where few other publications would; as part of its all-access subscription strategy, it has decided to design multiple digital editions of its magazine for various different tablet computers every week, reports Mashable.com.

This, as any digital editor will tell you, is a true design feat.

Why are they bothering? The editor of Sports Illustrated explained to Mashable: "We're placing bets across the table, because we don't know where we're going to be in 18 months. But [other tablet platforms] are going to grow".

It seems that Sports Illustrated has attempted to spread-bet the tablet market, whereas other major publishers have chosen to do otherwise. Will the extra hard work pay off? Only time will tell.

Source: Mashable.com