Tablets are a major part of the ongoing digital publishing revolution. But when it comes to considering platforms on which to publish, making the choice between Apple v Android is a complex decision. So which tablet device will most of your audience be using? As it turns out, even those in big business will probably be using the iPad.
Even with just about every major technology company racing to bring out competitors to the iPad, Apple is still dominating the tablet computer market. According to ABI Research, Apple dominated worldwide tablet sales in 2010, presiding over a colossal 85% share of the global market.
Although the Apple iPad is not specifically designed for corporate environments and other manufacturers' devices are, this is proving less important in deciding which tablet is the preferred choice in the industry. Gigaom.com makes the valid point that it is now 'end-users' who are influencing corporate decisions on technology adoption.
Evidently the iPad, which is marketed as a user-friendly console designed to meet the demands of both business and leisure, wins out over the corporate image of Research In Motion's Blackberry devices. Perhaps this is why the R.I.M. tablet seeks to shirk that image with the name 'Playbook'.
Good Technology provide the necessary management and security services for corporate tablets and are employed by 40 of the Fortune 100 (100 top-grossing companies in the U.S) as stated by Gigaom.com . The company revealed that the iPad constituted 27.2 % of all activations of its software in the second quarter and Android phones only 24.4%. This is the first time iPad alone has achieved greater figures than Android phones.
Evidently, Good does not account for all companies which use R.I.M. devices, as they operate via the Blackberry Enterprise Server. That said, 46% of all Good Technology adoption was in Financial service sector.
Gigaom.com also reported that the 'iPad and the iPad 2 now account for 97 percent of all tablet activations'. So it seems Apple's market domination is assured, at least for the time being.