With News of the World gone, there is plenty of room for competition to swoop in on tabloid readers. It's three main competitors, The Sunday Mirror, The Daily Star, and The People (as well as a few other publications) stand to profit.

According to The Guardian, the Daily Star Sunday is planning to do just that. Last Sunday, it saw sales jump up by nearly a quarter as readers rushed to get more news on the NoW phone hacking scandal. The Star added a badge to the front cover, cheekily proclaiming, "Change up to the Daily Star Sunday, a paper you can trust!" This Sunday, it will be doubling the print run in anticipation of reader interest.

The Mail is also trying to cash in on News of the World's spectacular demise. According to Brand Republic, the Mail on Sunday is launching a direct mail campaign to lure NoW readers. It will be the largest in the paper's history and hopes to hit 1.5 million homes. Recipients often call direct mail campaigns "junk mail", but the campaign is a way to guarantee that a large number of UK residents have contact with the publication as they reconsider their entertainment news options.

Northern & Shell, which owns Daily Star Sunday, will also be launching a new magazine, OK! Extra. It is meant to compete against NoW's magazine, Fabulous, which will be permanently published with the Sun. According to Northern & Shell's website, OK! is the leading title in terms of largest newsstand revenue. It will be interesting to see whether the OK! Extra will be able to capitalize on NoW's 2.7 million readers.

Roy Greenslade predicted that a lot of readers would give up on "any Sunday paper at all" and that it will be almost impossible for Murdoch's The Sun to try to corner the market again. For now, the tabloids that have been left untouched by the scandal are those that will hopefully recapture NoW's old audience - if audiences do not give up on tabloids altogether.

Sources: The Guardian, Brand Republic, Northern & Shell, Greenslade Blog