Although Europe has seen unprecedented political and economic integration in the past 20 years, daily news coverage remains divided nationally. Decisions made on an international level are filtered through national lenses. As European elites are increasingly mobile, is national coverage becoming outdated?

A new news venture aims to be the first to expand coverage to report from a wholly European perspective. Daniel Freund, a manager of the initiative, believes there is a market for a daily pan-European paper. The English-language project, The European Daily, will be the first daily newspaper to present all European news as domestic.

Since the 1990s, a few publications have launched to aggregate the best of international news for their domestic readers. Le Courrier International translates international publications into French. Internazionale does a similar task for Italian readers. Recently, options for English-language readers have cropped up as well. WorldCrunch translates non-English media that it claims is "shut off" from English language readers.

Although all of these publications aim to prevent debates and issues from being isolated nationally, The European Daily is setting itself apart by going beyond aggregated content. Its pilot print edition, which launched earlier this week, is composed of all original material with contributions from established journalists. Beyond a European domestic section, the paper covers news "abroad", and includes Opinion, Business, Economics, Culture, Sports, and Lifestyle sections.

The layout is clean and peppered with luxury and multinational advertisements. According to Freund, the print edition was funded entirely through advertising. Its distribution spanned several major European cities, including Brussels, Paris, Berlin, and London.

So far, the paper has received significant positive feedback. Its objective is to become a daily newspaper, and Freund says it is already starting to plan daily print production for later this year.

Although The European Daily included endorsements from members of European Parliament and other important EU politicians, the paper is completely independent of political institutions. Its audience is not limited to politicians either. Freund explains that the paper's reach is "much wider"- it aims to appeal equally to a Portuguese man traveling to Helsinki on business as it does to a political representative in Brussels. Wealthy, mobile Europeans are the initiative's primary target.

The European Daily's online presence is distinct from its print edition. Most material is aggregated from other news sources, and advertisement is limited to nonprofit organizations. The news site currently serves as a sample, to showcase what the publication could be.

What it "could be" has international appeal. Lately the site has been drawing visitors from all over the world.

"We have readers from China and the US who find us from googling 'European news' or 'European perspective'", Freund explained. "It shows interest in the European debate".

Current newspaper trends have papers delivering hyper local news to their audience. The European Daily goes the opposite direction of this trend, but that does not mean it couldn't co-exist with local papers. According to Freund, there's room for both. Global perspectives are necessary and readers' interests are not mutually exclusive.

The first print edition looks promising. The high quality journalism and clean layout show that the paper can deliver to its niche market. The distribution strategy may prove trickier, but with enough interest the publication may be able to give the traditional morning paper a unique twist - a European perspective.