Jungfrau Zeitung covers local news, and only local news - it focuses solely on stories about the Jungfrau area in central Switzerland, which has a population of about 50,000.

CEO Urs Gossweiler, speaking at WAN-IFRA's Summer University in Paris, said that his family have been in the publishing business for over 100 years, and since the beginning, they have focused on local news. "We have no Olympic games news, no war in Libya...," he emphasised.

All articles go online as soon as they are ready. In the region, the paper's website is number one. The physical newspaper is printed and delivered twice a week- on Tuesday and Friday. This method of only publishing two editions a week allows the paper to save money, while still reaching readers who may not like to read news online or prefer physical copies of the newspaper.

The traditional newspaper is similar to the website, mobile and tablet editions in that it contains every article written by the newspaper staff, but more photos and multimedia elements are found in the online edition and this is indicated in the paper. "The paper is like a program guide for the website," said Gossweiler.

To make money, Jungfrau Zeitung relies on advertisements, which are sold across all platforms at a flat rate: the traditional newspaper, the website, the tablet and cell phones. Google remains a tough competitor for local news and for this reason the paper does not allow Google to place ads on its website.