Two British papers have been forced to stop publication due to economic troubles. The Daily Sport and Sunday Sport stopped printing April 1st, according to the Guardian.
The cease in printing occurred when company Sports Media Group stopped trading that same day. It said in a statement, "[T]he Company announces that as a result of its inability to meet certain creditors as they fall due, the Company has today[, April 1st,] ceased trading with immediate effect. The Company is in the process of appointing administrators and will update the market once an appointment has been confirmed."
It claims problems stemmed from the bad weather in November and December, which heavily cut into circulation.
In 2007, SMG bought the Daily Sport. It hired James Brown, founder of Loaded, and Barry McIlheney for the editorship. The idea was to turn the magazine from "sleazy to sexy," reported BBC News. For his approach, McIlheney said, "If it is not about sport, if it is not about girls and does not make you laugh, then don't bother."
The paper has made its name for its bizarre headlines and busty cover models. The last edition published on the website sports the title "Cheryl Cole Upskirt Pic Shock." The Sunday edition was known for even crazier titles, such as "World War Two Bomber Found on the Moon." The paper focused more on celebrities than on politics, although it did contain a column by former Liberal Democrat MP Lembit Opik as part of its restructing.
Because of claims the paper been doing well in the past few months, the National Union of Journalists called for a full investigation into the situation, reported Press Gazette. The company has been strained by debt payments and took out a loan in April 2009 for restructuring.
The company employed 131 people as of its 2009 report, reported BBC News. This would have been the 25th year for the Daily Sport and the 20th for the Sunday Sport.