McSweeney's, the publishing house founded by author and editor Dave Eggers, is starting to produce a children's page for inclusion in newspapers, called The Goods. It will be distributed through Tribune Media Services and can run as a full page in a tabloid or a half page in a broadsheet.

The weekly page promises that "a cavalcade of artists and writers from the world of children's books will contribute amusements that will enthrall kids and most adults." It will develop regular features, and will hosts word or picture games, facts or dares, for example. The content might be related to current events.

Aralynn McMane, WAN-IFRA's Executive Director of Young Readership Development, commented that "It's the freshest approach to this kind of content I've seen since Diario de Navarra of Spain (a World Young Reader Prize winner) changed its pretty routine games page into a compendium of silly activities that played with the day's news and sent children back into the main paper."

The McSweeney's site encourages newspaper readers who are not getting The Goods to write to their paper and request it. As yet, the only information on where it will be carried is in the US and Canada.

McSweeney's last intrusion on the world of newspapers came in late 2009 when its quarterly literary publication was produced as a newspaper, called the San Francisco Panorama. The 320 pages of full color came complete with investigative reporting, comics, a book section, posters, and Eggers said that the quarterly chose to make a newspaper from scratch for its newest issue to "demonstrate the many things that newspapers can do uniquely well, and how necessary they are to a thriving democracy."

Source: McSweeney's, Nieman Lab