WAN-IFRA

A publication of the World Editors Forum

Date

Thu - 18.12.2014


Millenials use more apps than the average adult

Millenials use more apps than the average adult

Just four percent of adults read a newspaper using an app on a mobile phone or other mobile device last month, and 3.7 percent used an app to read a magazine, a new survey from GfK MRI has found.

However, those in the Millenial age group (born between 1977 and 1994) are strong app users - almost twice as likely than the average adult to have read a magazine using an app, and 73 percent more likely to have read a newspaper via an app in the past 30 days, the survey pointed out. Millenials made up 50.1 percent of all adults who used a newspaper app, and 57.3 percent of adults who used a magazine app.

For more on this story please see our sister publication www.sfnblog.com


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Author

Emma Goodman's picture

Emma Goodman

Date

2010-12-13 09:44

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