In the age of iPads, smartphones, social media and blogging, it's not just news publishers that need to change up, or even better, digitalize their tactics. Journalists too, need to familiarize themselves with all digital technology has to offer.

According to Forbes, "Journalism is no longer just about writing and reporting," and in order to keep up with the ever-expanding digital sector, journalists now need to be able to "do it all." But what exactly does doing it all entail?

Forbes chief product officer Lewis Dvorkin says that the "new breed of digital journalists" must be a reporter, writer, blogger, producer, editor, and photographer in addition to being a social media whiz. It's a mouthful, but as overwhelming as it may seem, he's probably right.

"Data-driven journalism is the future," World Wide Web creator Sir Tim Berners-Lee said. "It's going to be about poring over data and equipping yourself with the tools to analyze it and picking out what's interesting." But he goes into deeper explanation saying that in order for "the responsibility to be with the press," journalists need to keep the government accountable by being "data savvy."

But how data savvy? Very, according to Nathalie Broizat. "A single journalist can now use the ways of the Web to research, report and investigate. That same journalist can produce or find relevant photos for their stories -- and video and audio, too. In real time, the journalist can mine and extract the information they need from the world's communication and data streams. That same journalist, at their desktop or with a cell phone or iPad in hand, can then produce and program it all for publication and broadcast, then distribute and market it across the web, then join and moderate a rewarding conversation."

Although it may seem like a lot to master, it doesn't come as a surprise, especially as more print publications than ever turning digital. With reporters scouring social media sites for stories, and the online news market exploding with hyperlocal sites and iPad apps, the need is high for technology-competent journalists.

Sources: Forbes, Guardian