The Washington DC-based political news site Politico, which earlier announced the planned launch of a subscription based news service has now made a formal announcement that the new product Politico Pr' is scheduled to debut in February 2011, reported Poynter.org.
"The launch comes at a time of rapid change in Washington's journalism landscape, as players such as Bloomberg are expanding, while older players such as National Journal have reinvented themselves to respond to the 24/7 pace of today's news cycle," stated the press release by the publisher.
The new product, offering subscription-based highly detailed reporting on the politics of energy, technology and health care sectors will be led by the current deputy managing editor of Politico, Tim Grieve, who will also function as an editor-in-chief of Politico Pro, and Politico's LaRonda Peterson will be the production editor of Politico Pro, Journalism.co.uk reported. The service will be run by a team of 40 journalists, approximately the same number when Politico launched back in 2007.
"Political and policy professionals want someone to cut through the clutter, tell them what really matters and tell them first," Politico executive editor, Jim VandeHei stated in the press release. "We have a proven track record for doing just that - and POLITICO Pro will build on it."
"Pro is POLITICO's effort to dominate the intersection of politics and policy in Washington. We'll cover the politics of energy, technology and health care reform the same way POLITICO covers national politics - with high-impact, high-velocity, POLITICO-style reporting from the best journalists in the business," according to the details of an internal memo posted on MediaBistro.com. Exclusive content will be provided to the Pro subscribers, and all will be "animated by the personality, style and focused mission" which the release said would distinguish Politico Pro from other policy-focused business publications in the market place today. The Pro will also have an exclusive copy desk and web team, aiming to get coverage ahead of its competitors.
While hirings for the new team are currently in process, the energy team will be led by Dan Berman, a former senior reporter for Greenwire and editor of Environment & Energy Daily, the technology team will be headed up by Kim Hart who has previously covering the tech sector for The Washington Post, The Hill and Politico, while Diane Webber, former copy editor at the New York Post, will lead the health care team, according to a report on Journalism.co.uk. Subscribers to this paid news service will receive exclusive access to breaking news as well as custom instant alerts sent to mobile devices, early-bird editions of Politico's newsletters and invitations to subscriber-only events.
"Our ambition is to emerge from the great upheaval in journalism to become the dominant publication covering Washington politics and governance," VandeHei was quoted in the press release posted on Poynter.org. "In the past three years, we have owned coverage of Congress and politics and the White House. This has allowed us to grab significantly more readers and advertisers than our competitors. It has also positioned us financially to make a robust investment in coverage of the most important policy issues." While the main news site will remain free, the Politico Pro subscription sales will begin in December. Interested users can visit the website for more details.