Rupert Murdoch's News Corporation shelved this week its ambitious Alesia Project, a paid-for news content aggregation platform that promised publishers to generate new digital revenue streams, Poynter.org informed today.

"It is believed that News Corp's decision not to take the product to market is related to concerns over running costs," explained Campaign magazine, which estimated in £20 million ($31.5 million) the investment made in this venture. The digital newsstand was going to be launch in the next few weeks and at least £1 million had been already allocated to advertise it.

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