UK publisher Trinity Mirror announced that it is finalising plans for its upcoming paywalls on mirror.co.uk (The Daily Mirror) and sundaymirror.co.uk (The Sunday Mirror), Brand Republic reported today. According to Marketing, the concluded plans will be available by the end of the year.

"Our view is that people will not pay for ubiquitous content that is free elsewhere. But there may be a willingness to pay for unique, high-value content," said Mark Hollinshead, the managing director for the group's nationals, Brand Republic reported.

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