Spanish media are aware of the impact of social media and the importance of getting their content where conversations are taking place. According to a study published by Vector Software Factory, 75 percent of Spain's online media sites have an official account on Facebook while 76 percent also use Twitter to share content, prnoticias.com reported.

"The reading habits of users, who are not faithful to only one source of news because of the easiness to access information online and the multiple choices they have, are pushing media to go out and meet their users," Javier Mazo, spokesperson of Vector Software Factory told Puromarketing.com.

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