La Derniere Heure, a Belgian daily newspaper, treated readers to a special 3D edition of their paper Tuesday. Those who obtained copies were given 3D glasses making advertisements and images come to life. This is the first time a European newspaper has used 3D technology in a publication.
The idea to make the paper 3D came from the recent popularity of 3D technology employed in movies, such as Avatar, and other popular media forms. The newspaper's editor, Hubert Leclercq, stated, "the goal was to make the whole paper 3D."
The paper's editor noted that the 3D edition was just "a trial" and that there are no "further plans" to create another 3D edition. The simple costs of producing the special edition and the glasses prohibit further experimentation with the enhanced media.