Google has just launched a new tool that allows visitors tell its news website what topics they would like to follow, AFP information on Yahoo! News reports.

This will allow users to click on "stars" to mark groups of stories on preferred subjects to signal Google News to watch for updates or developments, according to Google software engineer Jude Britto. When there are significant updates, Google will send alerts by putting the headline in bold for its users. Google will also allow people to follow their 20 most recent starred stories in the "Starred" section of Google News, according to the Google News blog.

Just a couple of months back, Google News increased its interactivity by creating a Customs Sections Director feature to allow visitors to set up sections on topics of their interest, and to share them with other users. Google News, currently mired in controversy regarding its news aggregator and the damage it causes newspapers, has launched a number of innovations designed to make the Google News experience more enjoyable. Last September, it experimented with Google Flips, meant to make news browsing faster, and last November, it redesigned its Google News for mobiles application, allowing users to further personalize and customize their experience with the product.

This new tool increases user interactivity in an age where media consumers are used to receiving the information they want easily and quickly. Google News manages to improve how the user interacts with the website by allowing the user to customize his or her news experience.