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Thu - 23.11.2017

Fast Flip and Living Stories now on Google News homepage

Fast Flip and Living Stories now on Google News homepage

Google has started to give more prominence to its Living Stories and Fast Flip experiments: they now feature on the US Google News homepage.

Fast Flip, introduced in September, attracted much attention as Google's first effort to share revenue with publishers. It displays news stories from different partner publications via screenshots of the articles, which the user can quickly flick through, essentially allowing faster and more visual browsing. Ads are placed alongside the articles and participating publishers receive a cut of the revenue. More than 90 (largely US-based) publications are now involved, and Fast Flip now runs along the bottom of the Google News homepage.

"Encouraged by the positive feedback we've received from users and partners, we decided to expose the service to more potential readers by integrating it with the U.S. English version of Google News," according to the Google News Blog.

Living Stories, being tested with the New York Times and Washington Post since December, gathers all updates and developments to one story under the same URL. Newer updates are put at the top of the page, and are highlighted when a user re-visits the same page. There is now a small Living Stories section in the right hand column of the 'Top Stories' area of the US Google News homepage.

"Both experiments should new see their audiences widen considerably," believes the Guardian.

Source: Guardian, Google News Blog



Emma Goodman


2010-01-12 11:27

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