The Wall Street Journal and the New York Post will be available on the new Sony e-reader, reported Editor & Publisher and the Wall Street Journal. WSJ described the News Corp-owned papers' move as an attempt "to loosen Amazon.com Inc's hold on the fledgling e-reader market." Sony's touch-screen Reader Daily Edition should be on-sale by the end of the year.
The Journal's digital edition will cost $14.99 a month, with the option to pay an extra $5 for daily news summary, or $10.99 for a summary of news and columns from MarketWatch.com. The New York Post's e-edition will be available exclusively on the Sony device from January at $9.99 a month.
More and more e-readers are entering the market, but do they have the potential to become a must-have product? And could they provide newspapers with a significant source of revenue? Amazon's Kindle reportedly offers publishers only 30% of the subscription paid by readers, but it seems that news outlets might be able to get a better deal from its competitors. According to AdAge, "both the Que from Plastic Logic and the Reader Daily Edition from Sony are offering more flexibility, demanding smaller cuts of the proceeds and providing information on subscribers."
"You can assume we're getting a better split than the Kindle," Dow Jones editor-in-chief Robert Thompson told the New York Times. "I won't actually say the price, but I wouldn't be here today if it wasn't a better deal."