WAN-IFRA

A publication of the World Editors Forum

Date

Wed - 23.07.2014


Figueiredo from Portugal's i talks about his paper's brand-building strategy

Figueiredo from Portugal's i talks about his paper's brand-building strategy

At the 16th World Editors Forum in Hyderabad last week, Martim Figueiredo, editor-in-chief of Portugal's new daily i spoke about the paper's brand-building and advertising strategy. He explained that the team had decided to launch in print because "paper is the fastest way to build on relevance and to build on an information brand." However, the next step will involve jumping to a third platform, one that is not online based, he said. Another challenge is to focus the commercial team on selling more targeted advertising to small audience groups, "as small as 1000 people."

To read more about Figueiredo's participation at the events in India see here and here; to read more about i see here.


Links

Author

Emma Goodman's picture

Emma Goodman

Date

2009-12-10 17:00

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