WAN-IFRA

A publication of the World Editors Forum

Date

Fri - 22.09.2017


New media ventures bring competition and opportunity says Olivier Creiche

New media ventures bring competition and opportunity says Olivier Creiche

Olivier Creiche, CEO for Six Apart, a company that provides low cost, easy-to-use media platforms such as Movable Type, spoke this afternoon during the second session of the World Editors Forum.

Creiche discussed the possibility of relationships between new online media groups and existing publishers."There is competition, all fighting for the same advertising dollars, but I would hope you think competition is necessary for creativity." Creiche went on to add that a collaboration of the two is possible and acquisition can be cheap. "The tough part is buying the chicken without killing it." he explained.

Creiche also discussed the success factors of these groups. Net Media Europe, a company that specializes in online IT news, had success in their first year. Creiche attributes the success to these key factors: using experienced professionals, having a low tech cost [the company is online only], using existing brands, and having a community focus. Creiche later added that being financially backed will save the company, which was un-profitable in 2009.


Links

Author

Daniel Dressler

Date

2009-12-02 11:47

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