Following Twitter's recent plan to add paid business services to its site later on this year, the company has since announced a revision of its "terms of service" permitting advertisers to run ads on its site, Reuters has confirmed.

Twitter founder, Biz Stone, commented: "We leave the door open for advertising. We'd like to keep our options open, as we've said before."

According to Reuters, the new terms of service will allow the website to run ads which may be "targeted to the content or information on the services, queries made through the services, or other information." Twitter has been sure to cover itself, however, by adding that "the types and extent of advertising by Twitter on the services are subject to change".

Sceptics of advertising on social networks feel that the ads could do more harm than good, and warn that "unpredictable, and potentially offensive, user-generated content" could drive users away.

The rapidly growing microblogging site enjoys global popularity and is an increasingly useful tool for journalists and news outlets, enabling them to communicate and pick up the latest stories around the clock.

Currently, the website attracts more than 45 million visitors to its site per month, making it a particularly attractive platform for brand promotion. Perhaps then, the possible revenue that could be generated for both Twitter and the brands that choose to advertise with them, may seem too lucrative a prospect to miss out on.

Source: Reuters