The New York Times online has re-developed its 'insider' tracking blog, which charts the latest trends and developments in the media world. To emphasise the broadening of its coverage, the device, formerly TV Decoder, has been renamed Media Decoder.
The NYT website describes the service:
"Media Decoder is an insider's guide to the media industry that tracks the massive transformation of the movie business, television, print, marketing and new media. It's a showcase for the extensive media coverage throughout The New York Times and a window on how the business of connecting with consumers is changing in the digital age.
June 4's blog, for example, covers the viewing ratings race between Fox New and NBC, as nine million viewers tuned in for NBC's 'Second Night at the White House'.
The original project was launched two years ago with the arrival of Brian Stelter, the founder of TVNewser. TV Decoder functioned along the same lines as his previous project and the current WebNewser, projecting the latest in TV developments and how traditional medias are accommodating to the online age.