Reuters is using new technologies to boost business and reader engagement by pairing up with Apture, a company that aims to reinvent web pages into multimedia experiences. The company announced today an agreement with Reuters.com.

The site will offer easier viewing experiences for readers, allowing Reuters to incorporate videos, maps, images, sideshows, documents and audio into their stories. The changes will help readers explore content without having to leave the page they're in. Reuters Fan Fare blog displays some examples of the changes.

Apture also works with BBC News, The New York Times, The Washington Post, and San Francisco Chronicle. At the end oast year, Apture partnered with WashingtonPost.com to help them create pop up links that would not make readers jump out of their view page.

Source: Apture Press Release