Thelondonpaper, News International's free London based daily, will launch a new look website on April 1st. Changes will include increased commercial opportunities and an increased coverage of the publication's Going Out Guide, which offers readers advice on the best places to go in the capital. There will also be a new design, and more focus on social networks (including a link with Facebook).

Saalim Chowdhury is head of digital products at thelondonpaper and explained the overhaul is due to the publication's notion that "18 to 35 users trust us over anyone else to help them get more out of London".

News International launched thelondonpaper as a competitor for the Daily Mail General Trust's morning free daily Metro, and its creation was also the reason for the launch of DMGT's evening free daily the London Lite. Both thelondonpaper and the London Lite are in direct competition with Alexander Lebedev's Evening Standard, which was also previously owned by DMGT.

Source: Media Week